21-12013

TrackMyMacca for Aussies

21-1-2013

McDonald’s in Australia, better known as Macca’s, introduced a new iPhone app. With the app ‘TrackMyMacca’s’ the guest can see where the ingredients originate from and what happens before they are served. Another example of transparency at McDonald’s. In Canada they’ve created a YouTube movie about the difference between the hamburger in an ad and in your own box. There is also a ‘behind the scenes‘ about the French fries.

Bron: PSFK

Website: McDonalds Australië

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.

Name
First name Family name
E-mail*
Company name
Name
This field is for validation purposes and should be left unchanged.

TrackMyMacca for Aussies

21-1-2013

McDonald’s in Australia, better known as Macca’s, introduced a new iPhone app. With the app ‘TrackMyMacca’s’ the guest can see where the ingredients originate from and what happens before they are served. Another example of transparency at McDonald’s. In Canada they’ve created a YouTube movie about the difference between the hamburger in an ad and in your own box. There is also a ‘behind the scenes‘ about the French fries.

Bezoek horecatrends op