Chili’s® Grill & Bar has a special National Margarita Day promotion
Chili's® Grill & Bar has a special National Margarita Day promotion
Chili's® Grill & Bar has a special National Margarita Day promotion
Another great example on how to use a special day provided by Chili’s Grill & Bar for National Margarita Day on February 22nd. As we’re mentioning in our trendmails (you can subscribe here) on Thursday, national and international days are great marketing tools! We publish those days a few weeks ahead, so you’ll we able to create your own promotion!
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Official Club for the Margarita of the Month
Just in time for National Margarita Day, Chili’s® Grill & Bar is turning its wildly popular Margarita of the Month program into an official club inspired by super fans. The Margarita of the Month Club builds on Chili’s margarita expertise, fuelled by a fandom that helped the brand sell nearly 30 million margaritas in 2025, more than any other restaurant brand in the U.S.
Chili’s Grill & Bar | Merch and more on National Margarita Day
The Chili’s Margarita of the Month program offers a different culturally or seasonally inspired margarita each month for just $6. With the Margarita of the Month Club, guests 21 or older can join for free, track their monthly margaritas, and buy merch that allows them to wear their obsession all year long.
To celebrate the launch, Chili’s is dropping a line of collectible merch. The collection includes: Cabana Shirt, Green or Pink / Crewneck Polo Shirt, Pink & Green or Yellow & Blue / Snapback Athletic Hat, Green or Pink/ Salt Brim Snapback Hat / Crescent Bag / Plastic Keychain / Club Field Book (Free with every order). Text continues under the Instagram reel.
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The festivities continue in-restaurant for all guests (21+) with must-have margarita specials (at participating locations) for National Margarita Day on February 22: Tequila Classic/StrawEddy Margarita of the Month/PATRÓN® Frozen Marg. Margarita enthusiasts can join the Margarita of the Month Club and shop the merch collection at chilis.com/motmclub since February 11 To find a Chili’s near you or to join the My Chili’s program, you can visit their website.
About Chili’s® Grill & Bar
A casual dining brand and the flagship brand of Dallas-based Brinker International, Inc. Founded in 1975, Chili’s is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili’s operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members.
In December of 2024 we wrote about a margarita flight in our artikel ‘trends we spotted week 51′, also a great idea.
Website: Chili's Grill & Bar
