Fairmont Wellness from Tokyo to Lake Louise | ‘destination inspired spa experiences’
27-11-2025
From rejuvenating spa sanctuaries to locally inspired rituals, Fairmont celebrates the art of wellness across its iconic destinations. Fairmont Hotels & Resorts, Accor’s renowned luxury brand, invites guests to discover their ‘destination inspired spa experiences’ that blend innovation, authenticity, and a deep connection to place. Across 96 hotels and resorts worldwide, Fairmont Wellness goes beyond traditional spa services, offering destination-driven programs that restore, recharge, and reconnect guests to both self and surroundings.
2 minutes read
Trends we spotted | Week 44
3-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
- Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
- Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
- Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
- The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
- THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
- Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!
Enjoy reading!
Trends we spotted | Week 43
28-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
- Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
- Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
- How SMARTLINEN® takes linen management to the next level.
- Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
- Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
- ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
- Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
- The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.
Enjoy reading!
Trends we spotted | Week 40
3-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
- Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
- The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
- the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
- In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
- Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
- Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
- What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.
Enjoy reading!
Trends we spotted | Week 39
29-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
- Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
- A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
- Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
- The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
- Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
- October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
- World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.
Enjoy reading!
FlineBox | Diageo launches interactive electronic breathalyzer in the Netherlands
15-9-2025
Diageo and Fline are hosting the Dutch launch of the FlineBox today, September 15, at Anna van Buerenplein in The Hague. This interactive and accessible breathalyzer terminal helps people make more conscious choices, with one clear message: zero alcohol behind the wheel. More details on how this interactive electronic breathalyzer terminal works, in this article.
2 minutes read
Trends we spotted | Week 30
25-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
- For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
- Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
- Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
- KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
- Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
- Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
- Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
- Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!
Enjoy reading!
Trends we spotted | Week 27
4-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
- Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
- Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
- Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
- With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
- Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
- Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
- At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
- Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.
Enjoy reading!
Donatos Pizza will open a fully autonomous restaurant in partnership with Appetronix
17-6-2025
Donatos Pizza, a premium U.S. pizza chain known for its Edge to Edge® toppings, is launching its first fully autonomous restaurant this month at John Glenn Columbus International Airport (Concourse B). Donatos and its sister company Agápe Automation partnered with Appetronix to create this innovative concept. It’s operated by HMSHost and will serve freshly made pizzas 24/7 via robotic technology, offering travelers speed, convenience, and quality.
This new Donatos location sets a precedent for how robotics and hospitality can blend to meet modern foodservice demands in high-traffic environments like airports.
2 minutes read
Trends we spotted | Week 24
13-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”: a ‘Hot Fellas’ Bakery pop-up.
- An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’.
- Celebrating 750 years of Amsterdam at Amsterdam Breakfast on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.
- Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town.
- Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18.
- Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements, today on June 13.
- Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels.
- Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.
- Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: Hai – Hutten Albron Impactmakers.
Enjoy reading!
Fairmont Golden Prague - a 1,400 sqm wellness area
Fairmont Century Plaza - Red-Light Therapy Signature Package 
Fairmont Jasper Park Lodge - Glacial Wellness program
Fairmont Orchid - an award-winning Spa Without Walls
Fairmont Tokyo - a spa deck with Tokyo Tower views
