Star class 2012 visiting Noma

19-7-2012

In conclusion of the school year 2011/2012, the Star class has visited the best restaurant of the world, Noma in Copenhagen. They met René Redzepi, have had a tour of the kitchen and enjoyed a great dinner. This inspirational movie was created afterwards.

Message on a bottle

19-7-2012

The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.

Egg gun fryer

18-7-2012

An egg can be fried in creative shapes with stainless steel molds. This gun is one of our favorites.

Taco Bell delivers 10000 tacos in Alaska

17-7-2012

Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.

Breakfast Waffle Sandwich

16-7-2012

Jack in the Box is bolstering its breakfast offerings by adding a limited-time Breakfast Waffle Sandwich to their menu. The McGriddle-esque sandwich features an egg, American cheese and the chain’s new “country-grilled sausage” layered between two waffles, sweetened with maple. Like the rest of their breakfast menu, the fast food chain is offering this sandwich all day long. 479 calories.

Kraft baconizes BleacherReport

13-7-2012

We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.

Chipotle sustainable video clip

13-7-2012

Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.

The bended cucumber dinner

13-7-2012

De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.

Washing dishes to pay the bill

12-7-2012

Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.

Kitchen & Bar Van Rijn opens in Amsterdam

11-7-2012

On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.

Photo: Klijn Fotografie

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