Trends we spotted | Week 20
19-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A real summer festival with unlimited ice cream is coming to London: Ben & Jerry’s ‘Sundaes In The Park’.
- Another seasonal event in London: ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool.
- It’s shaping up to be a busy summer in London, with New York’s acclaimed aperitivo bar and restaurant Dante, hosting a month-long residency at Claridge’s Restaurant.
- A takeaway spot in Barcelona is serving bite-sized flavour bombs somewhere between a pizza and an empanada, called Tino’s.
- After making its European debut last year in Milan, Italy, Mason’s Famous Lobster Rolls is planning to open 100 locations across Europe.
- Soul Water launches their Alubottle – a 100% recyclable and reusable water bottle, offering a stylish and sustainable alternative to single-use plastic.
- White Castle puts its biggest fans in the spotlight through its ‘Cravers Hall of Fame’
- Burger King France teamed up with the Buzzman agency and created a sweet and original Ice Burger. A sweet disc burger filled with ice cream, nuts and chocolate, that’s being introduced by a mysterious Parisian pastry chef.
- Charlie’s TMS is revolutionizing plant-based fast food and expands its U.S. presence with 18 new stores in Arizona.
Enjoy reading!
Trends we spotted | Week 19
12-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
- We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
- the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
- Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
- Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
- Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
- The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
- As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
- Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
- This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.
Enjoy reading!
KFC and Benchmark Resorts & Hotels offer moms a finger lickin’ getaway for Mother’s Day
2-5-2025
Great collab for Mother’s Day! This Mother’s Day weekend, KFC in the U.S. is partnering with Benchmark Resorts & Hotels to give moms what they really want: rest, relaxation and Chicken & Waffles in bed. Select Benchmark properties in Boston, Seattle, Phoenix, Daytona Beach Shores (Florida), and Portland (Oregon) will offer the ‘Mom Flies the Coop’ package for stays on May 10 and 11.
1-minute read
Eberhardjes are looking for ‘Lieve Amsterdammers’
1-5-2025
Eberhardjes are cookies named after the kind, former mayor of Amsterdam, Eberhard van der Laan. The Eberhardjes stand for positivity and connection and they’re looking for ‘Lieve Amsterdammers’ (kind citizens of Amsterdam). During Amsterdam’s 750 anniversary year, anyone can nominate a kind fellow citizen through the Eberhardjes website. These people will be honoured in an online Hall of Fame with beautiful portraits.
Entrepreneurs can support the campaign by becoming a pick-up location and displaying promotional materials at their location.
1 minute read
Heineken Studio Mokum750 | A beer to celebrate 750 years of Amsterdam
25-4-2025
To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken® Studio Mokum750. This unique wheat pilsner was developed in collaboration with five local café entrepreneurs and is a tribute to the city’s rich café culture. The beer is a fresh, unfiltered wheat pilsner with a surprising twist on the familiar Heineken flavor: a hint of coriander seed adds a subtle spicy note, while Citra hops deliver extra refreshment.
1 minute read
Trends we spotted | Week 15
14-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
Trends we spotted | Week 14
7-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A new concept from Queensland: Chip N Mix, the world’s first self-serve fry bar. Create your own ‘loaded fries’.
- The “Theatre of Fish” with locations in Amsterdam and Rotterdam, also recently opened a location in Nice, Pesca France. And Pesca Hamburg will follow soon.
- Why top restaurants are adding caviar to their desserts. Inspiration?
- Deep-Fried Cheesecake anybody? It’s no April’s Fool joke as the creator Junior’s Restaurant and Bakery in Brooklyn, New York says.
- ‘60 seconds to napoli’ celebrates 20th store opening in Germany, it’s located in the city of Dresden.
- Sofitel Legend The Grand Amsterdam will undergo elegant transformation, this renovation will be finished by 2027.
- From May 2nd to September 28th, for 20 weeks, a different chef will cook at Erloom restaurant every weekend. This restaurant is located at the Bioboerderij ‘t Schop in Hilvarenbeek.
- A pop-up version of Italian fine dining restaurant Aroma will open in Amsterdam. Location: Antonio Cavoto’s Mangia Pasta in Amsterdam West. Check out the dates in the article.
Enjoy reading!
Queer Beer launches ‘Tinder for beers’
7-4-2025
Queer Beer, the beer brand celebrating diversity and inclusivity, comes up with a playful campaign: Swipe & Sip – the Tinder for beers! For the first time, instead of the traditional male-dominated beer world deciding what goes in the glass, their fans get to be in charge. Via swipeandsip.nl and in selected pubs, beer lovers can swipe for their favourite flavour. The beer with the most swipes to the right will become their very latest beer: called Lesbier.
1 minute read
Trends we spotted | Week 10
10-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A castle full of Michelin Chefs and it’s not even a fairy tale! Sterren Preuvement 2025 takes place at Kasteel de Wittenburg from 28 to 30 March 2025. Tickets are still available for Friday and Sunday!
- The Hoxton Florence at Via delle Mantellate 2, is opening its doors! With a ‘House’ apartment, free bikes for their guests and various sports facilities, even external.
- Robuuste Reiger (Robust Heron) is Bird Brewery’s first 2025 special.
- Prêt-à-Portea, the high fashion version of the Afternoon Tea at The Berkeley in London, is now also available as The Red Carpet Collection at the Maybourne Beverly Hills in Los Angeles.
- Shrink and Print, a mini 3D model of yourself or together with your loved one is a fun unique gift for those who already have everything.

- The Aziz Foundation’s Ramadan Lights London with over 30,000 LED lights are turned back on at Piccadilly Circus!
- You’ve probably never heard of soft-serve ice cream and bubble tea chain Mixue Bingcheng but they do have more outlets than McDonald’s and Starbucks.
- For fans of the Netflix series Somebody Feed Phil; this spring a neighbourhood restaurant will open in Los Angeles in honour of its parents: Max and Helen’s.
Enjoy reading!
Trends we spotted | Week 09
3-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A cake collab by Claridge’s ArtSpace Café and The Connaught Patisserie. Simple and easy collab to create but if the cake ‘Gâteau des Amis’ is easy to make? We doubt it but it looks delicious!
- Zoocade, is the first holographic zoo in the US, located in Austin, Texas.
- TeamLab Phenomena Abu Dhabi will open to the public on April 18 within the Saadiyat Cultural District in Abu Dhabi.
- Set-jetting is popular, for example the Mandarin Oriental Bangkok and the Four Seasons are attracting fans because of the HBO series The White Lotus.
- On March 7 restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris.
- Crystal Lagoons Eco-Heated lagoons technology – repurposing waste heat from data centers to naturally warm the lagoon year-round.
- Restaurant merch – the pizza chain Otomat from Belgium created limited edition t-shirts, inspired by their iconic pizzas.
- The Special Beer Festival by Brouwerij (Brewery) Homeland will be held in the ‘Scheepvaartmuseum’ (our National Maritime museum in Amsterdam) on March 7 and 8.
Enjoy reading!