Hey Joe on the go
9-7-2014
Your own fresh coffee during a picknick or a festival. It’s possible with the ‘Hey Joe Coffee Mug’. This isn’t only a coffee flask, but also a portable coffee machine. Making a cup of coffee is simple; add water and coffee, press one, two or three times on the button to decide the temperature and the ‘Hey Joe Coffee Mug’ does it’s magic. The device is battery operated, which allows the ‘Hey Joe Coffee Mug’ to be used everywhere. The ‘Hey Joe Coffee Mug’ can only be preordered via Kickstarter (crowdfunding platform).
A kitchen garden in a water bottle
8-7-2014
With the ‘Petomato’ you can grow your own vegetables 365 days of the year. The originally Japanese product exists out of a special bottle cap, which you can place on a plastic bottle filled with water. The next step is to choose from the seven different seeds, such as cherry tomato, basil, strawberries and fresh mint, and place these in the cap. The ‘Petomato’ is a great product to recycle used plastic bottles. Available in Japan and the USA.
A patriotic beer fridge
8-7-2014
The latest promotional stunt from Canadian beer brand ‘Molson Canadian’ is testing the country’s patriotism with a special beer fridge. The fridge only unlocks when people sing the country’s national anthem, ‘O, Canada’, with perfect timing and passion. The fridge is released in honor of the 147th birthday celebration of the nation.
Ripe Near Me
7-7-2014
RipeNearMe is an online platform from Australia that helps users find fruit and vegetables in the neighborhood. Visitors of the platform keep track of the ripeness of the fruits and vegetables and buy or collect these when they are ripe. They could also contact the growers and give their vegetables a review. In the neighborhood of New York you can collect free Butternut squash at this moment because somebody has to many in his of her garden.
Chips made from Crickets
7-7-2014
To make insect meat palatable for the western world, the brand Six Food has created ‘Chirps’. The ‘Chirps’ are made of a mix from ground beans, rice and cricket powder that’s baked rather than fried. The result is a gluten-free, natural, low fat chip full of protein. Chirps are available for pre-order now.
Inglorious fruits and vegetables
7-7-2014
The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.
Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.
The Tomato Greenhouse at Best Kept Secret festival
25-6-2014
During the ‘Best Kept Secret Festival’ the Food Line-up introduced the ‘Tomato Greenhouse’ together with Crick’s (by Agro Care) and Jord, chef cook and owner of Smokey Goodness. During the weekend a stunning 10,000 fresh tomatoes from the festival greenhouse were processed. The combination of a catering-connector, grower and rugged barbecue chef was a great seasonal starter, especially for the winners of a fresh breakfast including Bloody Marys.
Opperdoezer Ronde potato on the menu
19-6-2014
To promote the special ‘Opperdoezer Ronde’ potato there was an event in the municipality of Medemblik last Saturday. Recently potatoes in general are negatively mentioned in the media as source of carbohydrates and starch that should be banned while dieting. This ban is unnecessary for the Opperdoezer Ronde and refuted by sufficient research. The potato has a protected designation of origin, which was granted by the European Union in 1996. A selection of professional athletes, nutritionists, growers and top chef Onno Kokmeijer (Ciel Bleu**) joined forces to get the Opperdoezer Round back on the menu.
A great way to celebrate Ruinart
18-6-2014
Exactly 250 years ago The House of Ruinart created the world’s first Rosé champagne. The House of Ruinart celebrates this anniversary with a ‘Ruinart Rosé Salon 1764 pop-up bar’ at The Goring Hotel in London. The private gardens of the historic hotel are the scenery for the dedicated pop-up bar. From mid June until 3 July, the guests of the Goring Hotel and Ruinart are transported back to the time the first Rosé champagne was created. Nice way to celebrate an anniversary and we know a couple of places in the Netherlands with sceneries perfect for a pop-up bar of my favorite champagne as well ;-). ^Marjolein van Spronsen
The oPhone makes you smell your pictures messages
16-6-2014
Imagine all the possibilities if you can ad smell to your posts as restaurant. That’s mouthwatering marketing! This seems possible with the oPhone. Watch the video to get some idea of the possibilities. All though we think that it will take a couple of years before we all can use this feature as standard ;-).
