Trends we spotted | Week 41
12-10-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week amongst others, links to articles about the expansion of Paris based restaurant Cala, they use robotica to create fresh pasta dishes. And supermarket Jumbo in the Netherlands designates 200 cash registers for ‘checkout chats’ or as they call them ‘kletskassa’s’.
In their stories Starbucks re-announced their global ‘Starbucks Greener Stores’ commitment and McDonald’s announced that they will accelerate climate actions to reach net zero emissions by 2050. Promising is the affiliation with organizations as the United Nations (McDonald’s) and the SCS Global Services and World Wildlife Fund by Starbucks.
Accor & Ennismore announced a joint venture in which both chains contribute their added value. The joint venture will make Ennismore the largest and fastest growing lifestyle hospitality company.
A great initiative by 3 French companies: the Citroën Skate. Citroën created 3 new service pods with Accor and JCDecaux: Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider.
Grey Poupon, the mustard brand created a limited edition La Moutarde Vin. A viognier wine infused with mustard seeds, would you like to try it?
Reading time: 5 minutes
Hilton offers running routes in voice-activated running app RunGo
12-10-2021
Although certainly no longer a new trend, it remains interesting that we regularly see collaborations between hotels and hotel chains and running organizations and apps. And sometimes the technical adjustment in the app is inspiring. We can imagine that a voice-activated running app works!
This time Hilton has entered into an exclusive partnership with the voice-activated running app RunGo. Three tailor-made routes have been created for 7 hotels in the Netherlands with the themes running, sightseeing and mindfulness. For hotel guests, the routes are ideal for discovering the nearest sights and keeping fit. Residents of all the Hilton hotels can also enjoy the routes!
Reading time: 2 minutes
Claridge’s ArtSpace opens with exhibition by Damien Hirst
12-10-2021
As the art world looks to London, Claridge’s, the legendary hotel in the heart of Mayfair, will unveil a newly created Claridge’s ArtSpace today, Tuesday 12th October 2021, the eve of Frieze 2021. Opening its doors for the first time, the space will exhibit a collection of work by artist Damien Hirst entitled ‘Sunshine’, presented by HENI. Claridge’s ArtSpace, which is accessed by an entrance on the newly restored Claridge’s façade on Brooks Mews, engineered by Jim Mackey, has been designed by John Pawson, to be a multi-functional space, set to house a café and art store (opening early 2022) as well as the permanent gallery.
Reading time: 3 minutes
Trends we spotted | Week 40
6-10-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends daily. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about sleep-friendly ice cream from Nightfood for the grab-and-go shops in hotel lobbies, a stay in the ‘Nutmobile’ from MR. PEANUT® and Leonardo DiCaprio investing in a Dutch cultured meat company.
‘Change is Brewing!’ is the new flavor of Ben & Jerry’s in America, it remains interesting to read how they also translate their social background into their flavors. And at the Resort World Las Vegas, the art of aufguss, known all over Europe, makes it’s US debut at Awana Spa.
More and more companies are also introducing ‘healthy alternatives’ in their fast food concepts. Like in China where Yum China does this in their more than 6,000 KFC, Pizza Hut and Taco Bell shops. And Hard Rock International announces its 22nd annual PINKTOBER® campaign.
Another rebranded concept that focuses on staying in a city as if you were living there. YAYS, unlock the neighborhood with locations in Amsterdam, The Hague and Paris. And spotted in America: a limited-edition of Hendrick’s Gin-infused pickled cucumbers from Katz’s Delicatessen.
Reading time: 5 minutes
Hotel Amerika turns into Haunted Hotel of Horror
14-9-2021
The hotel that once accommodated guests’ last night in the Netherlands before they left for America, embraces American traditions in its hotel concept. Therefore, during Halloween Hotel Amerika becomes the Haunted Hotel of Horror. From October 28 until October 31 guests can enjoy a terrifying stay. From dinner with bloody burgers and chopped fingertips, to a bloodcurdling ‘ghost tour’ and a terrifying overnight stay in the completely transformed ghost hotel. One thing is certain: this will be a stay you will never forget!
In July we have written about the renovation of Hotel Amerika in this Dutch article.
Reading time: 2 minutes
Restaurant Hemingway becomes Restaurant 1397 and sets a new culinary course
6-9-2021
Restaurant 1397 is the new name of restaurant Hemingway in Grand Hotel and Résidence De Draak in Bergen op Zoom. The restaurant, which is located in the oldest hotel in the Netherlands, has been given a new place as of September 6, 2021 in a beautiful historical setting, whereby the culinary level is further increased. The new name refers to 1397,the year in which De Draak certainly already existed as a business in the hospitality industry.
We already have written about Grand Hotel De Draak at www.horecatrends.com, curious about our articles about the oldest hotel in the Netherlands? Check them out here!
Reading time: 2 minutes
Hyatt teams up with Gopuff to offer everyday essentials on-the-go in their Hyatt Place hotels
31-8-2021
Hyatt Hotels Corporation announced a collaboration between the Hyatt Place brand and Gopuff, a go-to platform for consumers’ immediate everyday needs, such as drinks, snacks, over-the-counter medications, home and baby products and more, including alcohol in select markets.
In short: guest can simply scan the QR code placed in their rooms and common areas to order from Gopuff’ categories like travel essentials, spa retreat, movie night, office on-the-go and more. The items ordered online will be delivered within 30 minutes. Inspiring and interesting service!
Reading time: 3 minutes
Michelin-starred Swedish chef Niklas Ekstedt opens restaurant ‘Ekstedt at The Yard’ in London
30-8-2021
Next month, multi award-winning Michelin-starred chef Niklas Ekstedt will open his first restaurant outside of Stockholm, launching Ekstedt at The Yard, part of Great Scotland Yard hotel in Westminster. Set within the historic 5* hotel which was once the site of the Metropolitan police, the hotel’s new flagship restaurant will open on 17th September, bringing Niklas’ signature style of wood fired ‘old Nordic’ cooking to the UK for the very first time.
Nordic cuisine a little closer to home, we’re kind of jealous of those foodies living in London! We love the idea of the chef combining his Nordic cuisine with seasonal British products. The Great Scotland Yard Hotel opened last year with a ‘grand unlocking’.
Reading time: 2 minutes
The Ritz-Carlton Orlando announces partnership with CorsaHQ to offer luxury car rentals
30-8-2021
The Ritz-Carlton Orlando, Grande Lakes is elevating its luxury guest experience by launching an exclusive partnership with Corsa HQ. Guests of The Ritz-Carlton Orlando can now rent high-end vehicles during their stay, selecting from the Corsa HQ inventory of desirable brands including Rolls-Royce, Lamborghini, Ferrari, Bentley and more.
Reading time: 2 minutes
Trends we spotted | Week 34
26-8-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
WIth this week links to articles about Restaurant Esmé in Chicago, founded by Jenner Tomasko (executive chef at Grand Achatz) who focuses on art and community with even a à la carte menu for ‘walk-ins’. Sounds like Chicago has a new culinary hotspot.
Starbucks opened their 10th ‘farmer support’ centre in Varginha, Brasil with the purpose to offer valuable resources to local coffee communities.
UPSIDE Foods partners with three Michelin star chef Dominique Crenn. Crenn will develop recipes and give culinary advise and if allowed she will use the lab-grown chicken in her restaurant. This is the first collaboration in the cultivated meat industry with a three star Michelin chef.
De Koningshoeven brewery is the first in the world to market a completely alcohol-free Trappist beer: La Trappe Nillis (0.0%). And McDonald’s published their Purpose and Impact Report of 2020-2021 with four impact points: Jobs, Inclusion and Empowerment, the Plant, Food Quality & Sourcing and Community Connection.
Duke’s Mayonaise started collaborating with Champion Brewing Company to produce the perfect beer that fits with a BLT sandwich: Family Recipe (5,1% ABV, 27 IBU). Kind of ‘Mayo Beer’. The new ‘food shopping’-app, Grownby, connects farmers with buyers. Wouldn’t it be great to have such an app as a cook? And getting messages like the strawberries are now ‘ready to eat’!
CandyCan gummy bears are gluten-free, plant-based, low-sugar, low carb and contain vitamins. Is it an idea to lay a bag of Gummy bears on top of a pillow for children visiting your hotel? Or to put a bag in a ‘Happy-Meal’ kind of box?
Oreo opened their first café in New Jersey. The café consists of a shop offering Oreo cookies and other Oreo treats, and fast-service where you can order Oreo treats. And in New York another sweet hybride is gaining popularity: the Croffle. This is a soft, buttery and layered croissant toasted in a waffle iron and sprinkled with different toppings.
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Trends in het kort
