A taste of Stockholm Arlanda Airport
18-9-2013
Stockholm Arlanda Airport has renewed the cafés and restaurants at the airport. There are new cafés and restaurants located at the airport. To raise awareness of the new F&B concepts, the Arlanda food trucks are visiting multiple locations around Stockholm. The food trucks sell samples of the cuisine available at the airport. Via the website Consumers are kept informed about the route of the food trucks and the dishes being sold. This is an innovative way to give potential passengers a tasting of the cuisine at the Swedish airport.
Have a steak breakfast at McDonald’s
18-9-2013
McDonald’s added steak to the breakfast menu in the USA. Besides the regular breakfast menu, customers can now for example choose a bagel with steak, egg and cheese. At this moment the steak as breakfast is available at approximately 9,600 locations in the USA. Besides this heavy breakfast item, McDonald’s is also testing the bundled ‘Blitz Box’ in Kansas City. Customers can order the Blitz Box for $ 14,99, it contains two Quarter Pouders with cheese, two medium orders of French fries and 10 Chicken McNuggets with dipping sauces. The Blitz Box is tied into a promotion with the Kansas City Chiefs and will be available during the football season. If the Blitz Box is successful, McDonald’s might introduce this bundled menu at multiple locations.
Cycling for an ice cream
17-9-2013
At the ice cream parlor Peddlers Creamery in Los Angeles, customers can make their own ice cream by cycling. The ice cream parlor sells both dairy and non-dairy organic ice cream, made of local sustainable products. Instead of using electricity to make an ice cream, the motor is connected to the bicycle device that uses the energy to churn the ice cream. Customers can contribute to the production of their own ice cream. The focus at Peddlers Creamery is on sustainability, environmental friendly and local products.
McDonald’s mobile order app
16-9-2013
McDonald’s is testing a mobile order app. Customers can use the app to place an order and pay through their phone. The order can be picked up at the drive through or in the shop. The app provides special offers and a loyalty program. With the app McDonald’s wants to offer more convenience to place an order. At this moment the application is tested in Salt Lake City.
Marks and Spencer Food pilot at BP gas station
12-9-2013
BP Netherlands (gas station) teamed up with Marks & Spencer to open the first Marks & Spencer Food pilot at the new BP gas station along the A12 in the Netherlands. The assortment of Marks & Spencer Food consists of 700 products, characterized by their freshness and high quality. The coffee and tea are Fairtrade, they only use free-range eggs in their products and the products do not contain saturated fats and artificial colors. The products of Marks & Spencer are an addition to the current assortment of BP. This pilot is the first of the in total six renovated gas station where the Marks & Spencer Food pilot will be introduced.
Pommes Frites Warsauce in New York
10-9-2013
Pommes Frites, a small restaurant where they serve only authentic Belgian Fries, topped with a variety of extraordinary sauces. We thought that ‘a fries warsauce’ is a typical Dutch/Belgian combination was but it’s being served in NYC as well! Leonie van Spronsen, who spotted Pommes Frites, did enjoy her fries!
Smart Lid
9-9-2013
The ‘Smart Lid’ is a special disposable lid that indicates when a drink is too hot to drink. The Smart Lid slowly changes from a red color into a dark red color when the drink cools, so it is the right temperature to drink (under 48 Celsius degrees). The lid prevents people from burning their mouth and hands to the drink. Very useful for restaurants and cafés that sell take-away beverages.
Family fun all in one
4-9-2013
Our colleague Steven van ‘t Hart celebrated his holiday in America this summer. He went out to eat the ‘Pizza-burger‘ by ‘Boston Pizza’ at the Niagara Falls location. We did mention this burger on horecatrends in April (kind of a April the 1st joke) and the burger will be on the menu in September. But Steven got to taste one! Especially the Pepperoni version was considered very tasty! He also noticed that children received a mini pizza box by entering the restaurant, containing coloring pages, games and crayons. Nice small gesture… That of course can be taken home ….
Glaces & Jus by Marc Veyrat
30-8-2013
Last holiday we enjoyed reading Alain Caron’s book, Tour d’Alain (a French chef living in the Netherlands, so unfortunately in Dutch). Because of his enthusiastic stories about Montpellier we spent a few hours there. There we saw a new initiative by the former French three-star chef Marc Veyrat. In addition to his self-service restaurant ‘Cozna Vera‘ in Annecy, he opened ‘Glaces &Jus by Marc Veyrat’ early August in Montpellier. A small shop where you can pick frozen bio fruit and put it in various size cups, after which you can choose whether they will make an ice cream, yogurt ice cream, sorbet or smoothie from it. We had a delicious rhubarb yoghurt ice cream with raspberry, a smoothie of wild strawberries and a banana milkshake … Delicious …. And if you’re ever near Montpellier, go soak up the city and a bowl of healthy fruit processed at Urbanfruits. ^Marjolein
Taco Bell surprised impatient customers
30-8-2013
Taco Bell has held a fun stunt in collaboration with agency Grip Limited during the launch of the long-awaited arrival of Doritos Locos Tacos in Canada. Impatient customers were surprised during a special fan event. The exasperated tweets from the impatient customers were burned with a special laser on the first batch of shells and served to the specific customer. These customers ate literally their own words on the taco.
