Snapchat as marketing tool to reach out to young people
2-8-2016
More than one million Dutch people use Snapchat currently. 56% of the users are between the age of 15 and 19 and 11% are between the age of 20 and 39. Only 2% of the people that are 40+ downloaded Snapchat. This is shown in the ‘Nationale Social Media Onderzoek 2016’, a Dutch research about Social Media. Would you like to attract a younger public for your business like a club, disco or leisure centrum? You should try-out Snapchat!
Use the Pokémon Go Hype! A list of examples.
19-7-2016
Charmander, Bulbasaur or Squirtle? Which Pokémons did you catch? Pokémon GO has been launched in Japan and Australia two weeks ago and is since this weekend also available in the Netherlands. Since there are so many people who are playing the game there are a lot of companies that try to pick up the hype, also in the hospitality industry. For example the Pokébal pancake in Aalten, free drinks for those who catch a Pokémon, a Pokémon GO bus tour, a Pokémon GO Festvial and people are even spotting Pokémons during the Nijmeegse wandelvierdaagse (a 4 day walkingtour). And most recently we spotted a Pokémon GO friendly hotel. See the list with examples!
Trends we spotted this week – week 28
15-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, articles about several exceptional ice cream flavours, humor around the Brexit with a dating site called LovEUactually, gaming with hyper-reality at Madame Tussauds in NYC and the Dutch ‘Traffic Jam Food Festival’. And KFC Hong Kong debuted finger lickin’ good nail polish!
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted this week – week 27
8-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about Sushi donuts, the outdoor pop up offices in Amsterdam and liquor made of grape seeds.
Hotspot in Leiden: De Buurt
6-7-2016
Dutch city Leiden has a new hotspot in the city for the upcoming three months. De Buurt (the neighbourhood) recently opened next to Leiden Central station. A place where art, culture, food and fashion meet.
Trends we spotted this week – week 26
1-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, world’s longest tunnel slide, moringa superfood and a new creation by Sergio Herman.
If you like to read the whole article, click the title. Enjoy reading!
KYTCHO sets a new standard for chef’s knife’s
30-6-2016
The KYTCHO Power Blade is a new chef’s knife made from ultra-durable ULTRA NANO Circonia material. The particles of the new material are so small that they help to create the sharpest and most durable knife ever made in mass production.
The Right Cup will change the way you drink your water forever!
29-6-2016
The Right Cup, the cup which secures people to start drinking more water instead of all the sweet and sugary soft drinks. Especially children rather drink a coke or orange than a glass of water. Unhealthy, but tasteful.
Plates made of leafs
27-6-2016
Leaf Republic has recently published their well-kept secret of sustainable tableware made out of leaves.
Glass slide at a height of 300 meters
27-6-2016
The highest building of Chicago has a new crazy attraction, the ‘Skyslide’. At a height of at least 300 meters they developed a glass slide with a length of 14 meters.
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