Play the BINGO where the whole of Amsterdam wins | Bellefleur’s WorldPride UNITY BINGO
Roze Dolly Eberhardjes - credits Piek - beeldbewerking Sticky pixels
Dolly Bellefleur Eberhardjes - credits Michel Swart and coffee with an Eberhardje at Herman and Herman
In the run-up to WorldPride Amsterdam 2026, Team Eberhardjes is once again joining forces with Dolly Bellefleur. Their mottos ‘Take good care of our city and of one another’ and ‘Let love reign’ align seamlessly. The theme of WorldPride is UNITY: for Team Eberhardjes and Bellefleur, the perfect occasion to playfully connect all the nationalities that make up Amsterdam. Today, Thursday, June 11th, they will launch Bellefleur’s WorldPride UNITY BINGO: an online bingo game in which not only one person, but everyone wins.
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WorldPride UNITY BINGO | One bingo card with 170 flags
By filling in all 170 bingo squares together, players make sure Dolly Bellefleur’s boat sails in the WorldPride Canal Parade on 1 August 2026, thanks to every participant. At the same time, the strength of Amsterdam’s diversity becomes visible: playing together is winning together!
The UNITY BINGO is a special kind of bingo: everyone plays together on one single card. The online bingo card has 170 squares, each of the 170 nationalities that make up Amsterdam is represented by the flag of its home country. How to take part? Sponsor, on your own or together with friends or colleagues, the flag of the country that makes your heart beat faster. You can join in starting from €10. Once a country has been sponsored for €100 or more, its flag appears on the card, and you can see who has supported it.
BINGO for you = BINGO for Bellefleur = BINGO for Amsterdam
When it’s BINGO!, every Amsterdam nationality becomes visible on the card and Dolly sails through the canals in all her glory. As the icing on the cake, the initiators will then throw a big party later this year, with a ticket for the participants. Do you prefer a pack of Eberhardjes in the ‘limited Dolly Bellefleur edition’? That’s possible too. So be part of the online BINGO starting June 11th at their website.
The unique strength of our capital in a single game
What makes the UNITY BINGO so special is that the game creatively brings together everything the Eberhardjes and Dolly Bellefleur love: people from every corner of the world, queer culture, Amsterdam pride, creativity, social inclusion and local collaboration. Best of all: everyone who believes in positivity and love can add their own little gem.
“What we most want to show is that working together gives you a priceless sense of positivity. How special it is when, through UNITY BINGO, we show the world just how diverse and unique Amsterdam is, and that by taking part, you reveal which country your heart goes out to.” says Team Eberhardjes.
Queen of the Canal Parade
Dolly Bellefleur has sailed in the Canal Parade ever since the very first one in 1996. She has been the singing figurehead for the likes of Amnesty International, Roze 50+, and the University Pride Boat. La Bellefleur has also dazzled at many editions aboard her own private yacht, De Roze Draeck. After thirty years the biscuit tin is far from empty, on the contrary: this year Dolly is once again teaming up with the makers of Amsterdam’s very own heart-shaped biscuit.
Dolly: “In a time of growing polarization, I want to use the Canal Parade to call on everyone to let our differences sail away. Only together can we turn the tide. Gay, straight, lesbian, transgender, non-binary or (b)i? Let’s celebrate diversity. Long live our CommUnity. Let’s unite this Pride!”
The team of Eberhardjes creates a lot of rumour around their brand!
Eberhardjes – The cookies from Amsterdam
Website: Eberhardjes
