AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.
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AWAKE Chocolate part of an exclusive morning ritual
To celebrate the national launch of AWAKE Crispy Milk Chocolate Bites, the brand is offering Walker Hotel guests at both locations Walker Hotel Greenwich Village and Walker Hotel Tribeca an exclusive, opt-in morning energy ritual from June 2–30. Instead of chocolate at night, guests can request to wake up to a morning ‘Turn Up Service-cart’ delivery featuring AWAKE Crispy Bites, with 50mg of caffeine per Bite, alongside coffee, fresh fruit and other light bites, plus an energizing music and lighting shift to start the day right.
The activation is a natural extension of AWAKE’s mission: making energy convenient, delicious, and woven into real-life moments: mornings, travel days, midday slumps and everything in between. And what better moment than the longest day of the year to power up?
“The Summer Solstice is peak AWAKE energy, and we’re stretching it across the entire month of June,” said Adam Deremo, cofounder of AWAKE Chocolate. “Turn Up Service keeps that longest-day feeling going, with AWAKE delivering a smooth, enjoyable caffeine boost to power you from morning through night. More light, more energy, more of everything summer should be.”
“Walker Hotels has always approached hospitality through the lens of creating unexpected and immersive guest experiences,” said Peter Yeung, General Manager, Walker Hotels. “The ‘Turn Up Service’ with AWAKE Chocolate reimagines a timeless hotel ritual in a way that feels relevant for our guests.”
The new AWAKE Crispy Milk Chocolate Bites combine real milk chocolate and crispy rice with 50mg of caffeine per Bite, equal to half a cup of coffee. At 70 calories per Bite, with Fairtrade Certified ingredients and a gluten-free formulation, Crispy delivers clean, functional energy without powders or drinks.
About AWAKE Chocolate
AWAKE Chocolate is a caffeinated chocolate brand founded with a simple idea: energy should taste good. Based in Canada and the U.S., AWAKE creates real milk chocolate products infused with caffeine, offering a delicious alternative to energy drinks and coffee.
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Website: AWAKE Chocolate
