The HEINZ KegChup | The first-ever keg of HEINZ Ketchup!
The HEINZ KegChup - The first-ever keg of HEINZ Ketchup!
Just in time for the Big Game, HEINZ is cracking open a bold new way to enjoy America’s favorite condiment. Introducing the HEINZ KegChup: the first-ever keg filled with unmistakably rich HEINZ ketchup. Inspired by a solution the beer industry has relied on for decades to ensure fans never run dry, the HEINZ KegChup makes sure watch parties are never short on the crowd’s favorite condiment, because an empty ketchup bottle might be an even bigger party foul than a dry keg.
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HEINZ KegChup | Ahead of football’s biggest game
The HEINZ KegChup is a 114 oz stainless steel keg filled with thick, rich HEINZ ketchup, ensuring no watch party or snack spread ever runs out of fans’ favorite condiment. For decades, beer has been the MVP (most valuable player) of watch parties, yet the Big Game is also one of the largest food holidays of the year. In fact, the majority of fans tune in from the comfort of their homes, with 84 percent making their own party snacks, according to NielsenIQ (2025).
Despite being a game-day staple, ketchup has long been confined to bottles, leaving fans scrambling when it inevitably runs out. With the HEINZ KegChup, that worry is a thing of the past. Simply tap, pour, and enjoy crowd-favorite snacks all game long. For more than 150 years, HEINZ has been committed to delivering unparalleled quality for its devoted fans, inspiring generations of loyal enthusiasts who unapologetically love the unmistakably rich taste of HEINZ ketchup. Standing 19.5 inches tall and equipped with an easy-to-dispense spigot that lets fans measure ketchup with their hearts, the HEINZ KegChup holds 114 ounces of the brand’s signature sauce, enough to fuel even the most epic game-day gatherings.
After teasing the concept on Instagram last fall and generating nearly one million views along with thousands of fan interactions, HEINZ brought the keg to life. From January 27–29, a select group of fans in the US had the chance to win a HEINZ KegChup via the brand’s Instagram, just in time for the Big Game.
For more information about the HEINZ KegChup, follow HEINZ on Instagram and on TikTok.
We wrote more often about initiatives by Kraft HEINZ Company.
Website: HEINZ KegChup
