Trends we spotted | Week 32
Efteling Grand Hotel - Guinness World Record
Hard Rock Cafe announced 2025 World Burger Tour finalists
The Summernades by Burger King Germany - with cotton candy 
Duvel X Loes van Delft-credits Tim Buiting
McDonald’s Germany invites guests to enjoy 22 international menu items
McDonalds USA - Merch around McDonaldland
McDonalds USA - Merch around McDonaldland
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
- Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
- The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
- Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
- Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
- To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
- This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
- Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
- The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.
Enjoy reading!
Hard Rock Cafe announced 2025 World Burger Tour finalists
Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour competition. Hard Rock Cafe chefs were challenged to develop culturally-inspired, unique burger recipes and were mentored by chef, content creator and brand partner Olivia Tiedemann to finesse their delicious creations. Guests, burger lovers and travelers alike can now explore different cultures by simply dining at a Hard Rock Cafe to try these one-of-a-kind burgers influenced by authentic local flavors that represent the brand’s diverse cafe and hotel destinations. The ultimate winning burger is crowned on September 5th. Check out the five finalists in the link in the title or at a special website dedicated to this World Burger Tour.
POP&ROLL Art Toilet | A £2 toilet trip in Budapest
Spotted at an Instagram reel by Libbie May Fitzpatrick – A £2 toilet trip in Budapest by – POP&ROLL Art Toilet. An initiative by the renowned artist Kissmiklos. POP&ROLL redefines the experience of a public restroom into an immersive art encounter. A bold fusion of art, design and utility! Location: 1051 Budapest, Dorottya utca 6. More details in the reel below and on the website in the link in the title.
Dit bericht op Instagram bekijken
citizenM opens in Dublin with a Chaotic Pillow Fight!
The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight! Named after the nearby famous St. Patrick’s Cathedral, the hotel is located in The Liberties neighbourhood – an area full of local charm, history, and culture.
We love the idea of their pillow fight! The winners didn’t just walk away with pride… they also took home pillows and a free night’s stay.
Dit bericht op Instagram bekijken
A trip to McDonald’s is a trip to McDonaldland, starting August 12 in the US
Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland. For the first time in over 20 years, beloved characters like Ronald McDonald, Grimace, and the Hamburglar return with the launch of the McDonaldland Meal. The limited-time meal includes a Quarter Pounder® or 10-piece McNuggets®, fries, a collectible souvenir tin, and the mysterious Mt. McDonaldland Shake. Inspired by the whimsical world introduced in 1971, this campaign taps into McDonaldland’s rich lore and characters to offer an immersive, multi-generational experience. Fans can also shop exclusive merch, check their press release, link in the title. McDonald’s aims to reintroduce the magic of McDonaldland in a modern way, celebrating both nostalgia and discovery.
The Summernades by Burger King Germany
Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! These innovative, colourful drinks come in grapefruit and lemon-lime flavours and are not only refreshing but also visually striking.
If you’re a fan of vibrant colours, you’re in for a treat — each Summernade comes with a serving of cotton candy. Drop it in and watch it dissolve, creating a bright tie-dye effect and a beautiful colour gradient in your cup. Summernades are real eye-catchers and perfect for any social media feed! Check out the press release via the link in the title.
Guinness World Record for the Efteling
To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. The bow measures 16.74 meters wide and 17.15 meters high.
During the opening ceremony this morning, it was officially announced that Efteling has earned the GUINNESS WORLD RECORDS™ title for ‘Largest Ribbon Bow.’ A Guinness World Records adjudicator was present to verify the record and hand over the certificate to CEO Fons Jurgens. More details can be found in their Dutch press release (link in the title).
Mit Mecces um die Welt | McDonald’s Germany invites guests to enjoy 22 international menu items
This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Running from July 17 to September 30, 2025, the “Mit Mecces um die Welt” campaign launches in three phases. Highlights include Japan’s Samurai Mac with Teriyaki-style sauce, Canada’s Royal Maple BBQ & Bacon Burger, and Mexico’s spicy Habanero Ranch Burger. Other global treats include Australia’s McShaker® Fries, China’s Mango Boba McFlurry®, and Indonesia’s Matcha Latte. For the first time, Germany will also get the limited-edition Grimace Shake. App users can join a sweepstakes to win weekly travel-related prizes, including an exclusive McDonald’s world trip for two. The campaign is backed by a major marketing push, including a branded airplane in partnership with a holiday airline, and a 360-degree media rollout across TV, radio, digital, PR, and influencers. All details can be found in the link in the title.
Plant First at Postillion Hotels
Since August 1st, Postillion Hotels has been serving Plant First: exceptionally tasty and more sustainable. Their entire food offering—from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation. Flavourful, surprising, and with minimal environmental impact.
If you still want animal proteins such as meat, fish, or dairy, that option remains available as a supplement for a small fee of 25 euro cents per dish. This fee is fully donated to Trees for All and invested in certified CO₂ compensation projects such as reforestation, forest protection, and the creation of food forests. This fee is not an extra margin for Postillion Hotels but an investment in a more sustainable future. They follow the principle: first reduce, then compensate. By putting plant-based eating at the center and compensating the remaining emissions, a real difference is made.
Loes van Delft designs the new Duvel Glass | The Magic of Softness
The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft, who reflects on the hardened and turbulent world around her. With her design for the iconic glass, she and Duvel advocate for connection and softness. Loes’ internationally acclaimed work is known for its distinctive style, in which she blends vibrant characters with a quirky cartoon aesthetic. This is clearly reflected on the glass: two cheerful, slightly shy figures dance around the Duvel logo and engage with each other in an endearing way.
The new Designer Glass will be available in a limited edition starting September 1st. This marks the 15th year of the Duvel Collection.
