Designer Sean Click came up with the 'sead bomb' for MC Donald's. Eschscholzia californica (the state flower of California) is according to the law illegal to remove, so MC Donald's placed flowers in the shape of their logo in landfields. Because the removal of these flowers is illegal, land owners have to leave them there or plant around the logo so it isn't visible.

Valentine's day 2012 is approaching, so Marjolein van Spronsen has highlighted a few potential incentives. Check the inspirational article for café, restaurant, hotel and citymarketing via Google Translate

Lay's is organizing an action “Maak de Smaak" (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.

The hygienic doorknob for restaurant, hotels and of course hospitals. To be opened with the elbow instead of dirty hands. See the instruction video at the website of Hygimax.

How to sell a luxurious French Restaurant to the Russian people. A direct marketing campaign to change the idea of the Russians about French Restaurant which was: overprized, small portions and frogs. 

 

Burak Kaynak has designed a Like tip box. This physical version of the Like button on Facebook will probably get you extra tipping because a wink like this always works. On top of that, guests see that you're active on social media, so prepare for more 'real' likes and free-publicity.

In Singapore eight indepent coffeeshops have made a disloyalty coffee card. This card stimulates to visit all the eight different coffeeshops and taste their coffee. When the card is full, you can get a free coffee at the shop where you got the card.

The online bet website luxbet has made these toiletdoors to promote gambling on horseback racing. Their motto is 'Bet from anywhere', this corresponds perfectly with the location of the advertisement.

Bet365.com, a website for online gambling, has made a basketball field in the toilet of a sport complex to promote betting on basketball matches.