Customized cow meat

 An organic beef provider "Mycow" in Germany lets customers decide how they want their beef. It's not the choice between rare, medium or well-done, the customers can decide the breed of the cow, the farm it's coming from and the way the cow is slaughtered. Customers have the opportunity to choose for a cow that is slaughtered in the field instead of in a factory. This causes less stress for the cows and so it will be better meat. Thus more tasteful and animal friendly.