Pop-up power food restaurant with popular writer Rens Kroes

16-7-2015

For lovers of healthy and delicious food the popular writer Rens Kroes is a true hero. She is no longer ‘the little sister’, the Friesian has built her own health empire.
The second book of Rens Kroes ‘Power Food – From Friesland to New York’, was launched mid-June. In a sold out pop-up restaurant, guests could enjoy a very healthy dinner with dishes from her new book.

First pop up

Rens personally welcomed herthe guests, and had a culinary contribution to the diner as well, supported by a team of chefs. It was the first time that Rens presented her dishes to the public this way and all guests received a copy of the new book to take home. With two dinners and one lunch, a total of 135 guests could enjoying the food. That’s only a fraction of the 72.000 Facebook fans, 17.600 followers on Twitter and 223.000 followers (!) on Instagram and thus screaming for more events like these!

Friesland to New York

Rens was inspired by what she has seen, tasted and learned in Friesland and New York. She uses fresh, pure ingredients, and makes tasty dishes with nice combinations of spices. For every moment of the day Rens offers delicious and original, easy recipes. In daily life Rens is a nutrition coach and advises people in adapting a healthy lifestyle and diet.

Participants

Rens’ pop-up restaurant is made possible by Sien Concepts and sponsored by Amsterdam Flavours, Vedett, Bountiful, Arisz et al, Lemonaid – Charitea, V2Cgin, Bowls and Dishes, Catchii and Bloomon.

Inspiration: food blogger evening

For restaurants, it is interesting to consider a special evening with a popular food blogger or writer, it will amaze you how many loyal fans are waiting for events like these!

Dominique Ansel opened a new bakery – in Japan!

25-6-2015

Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.

Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.

Hospitality, guest experience by Dominique Ansel

Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.

By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.

The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen

Project Foodography: plates that guarantee a perfect picture of your food

12-5-2015

We have already written many articles on how to handle the wish of your guests to photograph your dishes. Project Foodography is a concept that is developed around the art of food porn: dishes photographed on specially designed plates. The plates, called ‘The 360’ and ‘The Limbo’, offer ideal conditions to photograph the Michelin cuisine of restaurant Catit in Israël.

A perfect photo

There are quite a lot of solutions for chefs to ensure that the pictures of his or her dishes look as good as possible. In 2014 we wrote about the Dinnercam and the Apicbase.com was introduced in the Netherlands during Chefs®Evolution by Jonnie and Thérèse Boer (from The Librije***) in September. The device offers a chef and his guests the opportunity to make great quality pictures of what they eat and directly place the picture on their social media channels via the APIC device.
Project Foodography does this through special plates which reflect the light better or you can simply rotate the plate. ‘The 360’ plate has a rotating pedestal allowing customers to spin the dishes around and photograph the dish from all angles. The another plate, ‘The Limbo’ is kind of a mini-studio, it has a high back which reflects the light. This Instagram optimization dinner costs 100 pounds per hour (including the meal).

Foodography is a collaboration of restaurant Catit in Tel Aviv and Carmel Winery from Israël. Ceramic design artist Adi Nissani is responsible for the design of the plates. We spotted Moshik Roth, chef from & Samhoud|Places in Amsterdam in the video and we hope that he will introduce the plates in the Netherlands!

Valentine’s Day at a restaurant

20-1-2015

The annual day of love declarations is in our sights again. Every year it’s an exciting day, especially for singles. Will they get an anonymous rose at work or in the classroom? As this year’s Valentine’s Day is on a Saturday, it offers a valuable opportunity for the hospitality industry. A lot of people will enjoy Valentine’s Day at a restaurant. Both for a romantic evenings eating out as well as for the bachelors looking for a singles-only dinner.

Valentine’s Day in the USA

Last year, Valentine’s Day was on a Friday and because many restaurants in America were fully booked, Wieden + Kennedy New York created a social media campaign on behalf of Heineken. By using the #DateInABox hashtag on Twitter women could provoke a declaration of love from their (future) boyfriend. The guys who received the social media love declaration had to share the message to all their Instagram-followers declaring their love via the channel like real romantic ‘softies’. With the hashtag #DateInABox the couples could win a surprise date for two.

Valentine’s day at a restaurant and hospitality / leisure industry

In recent years we have collected inspiring examples for Valentine’s Day at a restaurant and in the hospitality / leisure industry. Some examples are a romantic egg , the ultimate attention as a gift (by putting your phone off) , running a race with your sweetheart or share a gigantic dessert .

Pop-up hotelroom ‘Scandic To Go’

17-12-2014

Hotel guests in Sweden can now have their hotel room delivered anywhere in the Nordic region. Prospective guests of  ‘Scandic To Go’ can apply to have a room, complete with air-conditioning, shower, Wifi and breakfast, moved to their favourite location.

Pop-up hotelroom

Instead of picking a location and then try to find a hotel nearby, the service lets guests select the exact location of their hotel room. The Nordic hospitality chain has built a special 18m2 mobile hotel room complete with two beds, bathroom and a terrace area for enjoying the sights of the chosen destination. And it even includes a breakfast each morning. The ‘Scandic To Go’ is of course kind of a mobile home. It has already been placed at the beach in the South and in central Stockholm.

Scandic To Go

Scandic To Go is part of the Scandic Hotels, they even offer you the opportunity to win a night at your favorite Nordic spot. The only thing you have to do, is snap a photo of that place, share it on Instagram and tag it #scandictogo and explain why you want to enjoy the #scandictogo experience there.

Selfies are here to stay!

16-9-2014

Restaurants, hotels and tourist attractions can use the trends #selfies.

The Braggy

Regardless of your opinion, too narcissistic, often poor quality, you aren’t fond of those flashes of the phones of those young people, the #Selfie is incredibly popular. Especially during this holiday season it struck me how many people make selfies at tourist spots, in well-known restaurants, on the beach, drinking a cocktail etcetera and posted it on their social media channels. In America they already came up with a new term, ‘The #Braggy’, from to brag.

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1-9-2014

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Summer Play area on a roof garden

28-7-2014

The last couple of weeks, I noticed that the car park where I always park wasn’t as packed as usual. In Arnhem, they have a nice solution for car parks during the summer. They created a ‘Roof Garden’. A public place or a all-in-one location, where you can hang-out, drink something, eat a ‘roof’-meal, enjoy the garden and follow a bee workshop. You can even play ping pong, practice ‘roof’yoga, see a ‘roof’-movie and exercise at the underground gym. Furthermore, it is a showroom for creatives and cultural initiatives, such as a silent disco. The design is sustainable, it uses solar energy and for example the furniture is created from wooden pallets by volunteers.

Update: 3 August was the final day, luckily we still got the pictures.

#BDOYL by Thrillist in East Village in NYC

25-6-2014

#BDOYL, which means ‘Best Day of Your Life’, has been organized on 21 June, the longest day of the year. Thrillist took over a dozen well-known locations around New York, mainly within the East Village, and transformed them into one-day-only experiences. The event focused on food, drinks and special surprise events that were kept secret until they happened. Although all the pictures at Twitter and Instagram with #BDOYL look great, we hope, besides this introduction video, for a movie showing the well-kept secret events! Maybe we can learn how to throw a different party than all the culinary parties in many Dutch cities this summer.

Online menu

30-4-2014

It’s actually strange in the hospitality industry; there is quite a stir around guest taking pictures of their dishes. Some chefs and their guests are annoyed by the flashes of the cameras, others go a step further and give guests the opportunity to shoot a perfect picture! Yet there are still a few restaurants that showcase their dishes on the website, the menu is usually hidden in a pdf file. Weird in a time where young people (particularly up to 35 years) communicate through pictures (Instagram).

Online Menu wants to change this. They place your dishes with photos on the homepage . In addition, they provide insights in your potential guests and audience. Guests will also have the opportunity to write a review. On the website guests can filter the online menu labels and ingredients, see how other guests rate the dish and have a look at combined side dishes or drinks that were combined with the menu. A reservation module is build in. This system can be used to increase the service; it is in fact linked to a reservation website. Nice to know that the Smith family is coming for dinner for the 10th time.. And you could offer them a menu with their favorite dishes.