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Weekly trend e-mail

31-72025

#Fairmontlovesdogs | Paw-fect offerings at the Fairmont Hotels & Resorts

31-7-2025

  • Ella & Elly at Fairmont Hotel Vancouver and Calla at Jasper Park LodgeElla & Elly at Fairmont Hotel Vancouver and Calla at Jasper Park Lodge
  • Chief Happiness Officer Serene at Fairmont TokyoChief Happiness Officer Serene at Fairmont Tokyo
  • Cori Copley - at the Fairmont Copley Plaza in BostonCori Copley - at the Fairmont Copley Plaza in Boston
  • The Pampered Pup Package at The Plaza (a Fairmont Managed Hotel)The Pampered Pup Package at The Plaza (a Fairmont Managed Hotel)
  • Ella & Elly at Fairmont Hotel Vancouver and Calla at Jasper Park LodgeElla & Elly at Fairmont Hotel Vancouver and Calla at Jasper Park Lodge
  • Chief Happiness Officer Serene at Fairmont TokyoChief Happiness Officer Serene at Fairmont Tokyo
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To celebrate International Dog Day on August 26, Fairmont Hotels & Resorts, part of Accor, invites guests for heartwarming stays that go far beyond being simply ‘pet-friendly’. With the motto #FairmontLovesDogs, the hotel group celebrates this special day across its global portfolio, but Fairmont offers luxury service and pampering for dogs all year round at its iconic locations. Guests are encouraged to share their encounters with the Canine Ambassadors and pet travel stories using the hashtag #Fairmontlovesdogs.

We personally met the dog from Fairmont Château Whistler back in 2019—such a sweetheart! (Check out the hotel’s new canine ambassador). Just like the sweetheart Bella, the dog of hotel & Michelin-starred restaurant De Bloemenbeek. While the many dogs at Fairmont inspired us to adopt another one ourselves, our office dog Jimmy was already enjoying playtime with Bella during our visit to the hotel and restaurant. This article highlights some great examples of how you can pamper your guests’ four-legged friends: dog-friendly city guides, dog macarons, embroidered doggie bathrobes, and more.

2 minutes read

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28-72025

Young Entrepreneurs & new locations | Ikigai, restaurant Salut and the Salsa Shop

28-7-2025

  • Lunchconcept Ikigai on the Haarlemmerstraat in LeidenLunchconcept Ikigai on the Haarlemmerstraat in Leiden
  • Restaurant Salut in the Pijp in AmsterdamRestaurant Salut in the Pijp in Amsterdam
  • Restaurant Salut in the Pijp in AmsterdamRestaurant Salut in the Pijp in Amsterdam
  • Restaurant Salut in the Pijp in AmsterdamRestaurant Salut in the Pijp in Amsterdam
  • Restaurant Salut in the Pijp in AmsterdamRestaurant Salut in the Pijp in Amsterdam
  • The Salsa Shop on Station Amsterdam CentraalThe Salsa Shop on Station Amsterdam Centraal
  • The Salsa Shop on Station Amsterdam CentraalThe Salsa Shop on Station Amsterdam Centraal
  • Lunchconcept Ikigai on the Haarlemmerstraat in LeidenLunchconcept Ikigai on the Haarlemmerstraat in Leiden
  • Lunchconcept Ikigai on the Haarlemmerstraat in LeidenLunchconcept Ikigai on the Haarlemmerstraat in Leiden
  • Lunchconcept Ikigai on the Haarlemmerstraat in LeidenLunchconcept Ikigai on the Haarlemmerstraat in Leiden
  • Restaurant Salut in the Pijp in AmsterdamRestaurant Salut in the Pijp in Amsterdam
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Every day, we spot fun and inspiring new concepts. This week: restaurant Salut in De Pijp, lunch concept Ikigai in Leiden, and the latest Salsa Shop opening at Amsterdam Central Station.

In the heart of De Pijp in Amsterdam, Restaurant Salut has opened its doors: an all-day café combining French charm with Mediterranean comfort. The concept comes from the entrepreneurs behind restaurant Bisous. In Leiden, a new lunch spot has launched on Haarlemmerstraat: Ikigai. Here, you can enjoy sandwiches with Japanese toppings on brioche bread, paninis, and special drinks. Lastly, the Salsa Shop recently opened its 18th location. At Amsterdam Central Station, you can now grab a fresh burrito or quesadilla!

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

2 minutes read

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25-72025

Trends we spotted | Week 30

25-7-2025

  • Eataly opened on Schiphol AirportEataly opened on Schiphol Airport
  • Trends we spotted
  • New marketing campaign by KFCNew marketing campaign by KFC
  • Mattel debuted UNO® Social Clubs | Turning the classic card game into the ultimate night outMattel debuted UNO® Social Clubs | Turning the classic card game into the ultimate night out
  • Partnership with Workplace Pride marks a key milestone in Essendi's ESG journeyPartnership with Workplace Pride marks a key milestone in Essendi's ESG journey
  • Starbucks introduced Tiramisu Cream Cold Foam for this summer in select countriesStarbucks introduced Tiramisu Cream Cold Foam for this summer in select countries
  • Eataly opened on Schiphol AirportEataly opened on Schiphol Airport
  • Eataly opened on Schiphol AirportEataly opened on Schiphol Airport
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
  • For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
  • Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
  • Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
  • KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
  • Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
  • Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
  • Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
  • Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!

Enjoy reading!

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24-72025

Stayokay Eindhoven adds pods and family rooms after renovation

24-7-2025

  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms and pods
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms and pods
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms
  • Renovation at Stayokay Eindhoven now with family roomsRenovation at Stayokay Eindhoven now with family rooms and pods
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Stayokay Eindhoven has recently completed an extensive renovation, which includes the addition of innovative pods to its room offering. Located in a former Philips factory on the vibrant Strijp-S site, the hostel now presents itself as a fresh and accessible accommodation option for a wide range of travellers. Both the rooms and common areas have been updated while preserving the characteristic charm of the historic building.

2 minutes read

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17-72025

De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’

17-7-2025

  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
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As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.

2 minutes read

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17-72025

Chipotle launches global ‘album premiere listening party’ with pop star Alex Warren

17-7-2025

  • The Alex Warren bowl at Chipotle Mexican GrillThe Alex Warren bowl at Chipotle Mexican Grill
  • Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.
  • The Alex Warren bowl at Chipotle Mexican GrillThe Alex Warren bowl at Chipotle Mexican Grill
  • Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.
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Today, Thursday July 17, Chipotle Mexican Grill is teaming up with singer and Chipotle superfan Alex Warren for a unique global event: an album premiere listening party for his new album You’ll Be Alright, Kid. From 5:00 PM to 8:00 PM local time, the album will be played in nearly 4,000 Chipotle locations across the U.S., Canada, the UK, and France. It’s the first time an artist has ever launched new music in this many restaurants simultaneously. The album will be officially available on all streaming platforms starting July 18.

This album premiere listening party is a unique collaboration between an artist and a restaurant chain! Inspiration for others?

2 minutes read

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15-72025

Tompoesje brings a cult classic to the party scene

15-7-2025

  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
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A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it flat—everyone has their own way of enjoying it. But for those who’d rather toast than tinker, there’s now an alternative: Tompoesje, a shot that captures the familiar flavor of vanilla and puff pastry in liquid form. Tip from the makers: serve it ice-cold for the best experience.

1 minute read

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14-72025

The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative

14-7-2025

  • he Social Hub's Better Society Academy in Wenen with among others Alokhe Social Hub's Better Society Academy in Wenen with among others Alok
  • Activist Pride at The Social Hub event on 30 July marks start of campaign for visibility and supportActivist Pride at The Social Hub event on 30 July marks start of campaign for visibility and support
  • Charlie MacGregor - founder and CEO of The Social HubCharlie MacGregor - founder and CEO of The Social Hub
  • he Social Hub's Better Society Academy in Wenen with among others Alokhe Social Hub's Better Society Academy in Wenen with among others Alok
  • Activist Pride at The Social Hub event on 30 July marks start of campaign for visibility and supportActivist Pride at The Social Hub event on 30 July marks start of campaign for visibility and support
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With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.

2 minutes read

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14-72025

Trends we spotted | Week 28

14-7-2025

  • The Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant AwardsThe Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant Awards
  • Trends we spotted
  • Open-air cinema at the terrace of WOLF Food Market in AntwerpOpen-air cinema at the terrace of WOLF Food Market in Antwerp
  • Open-air cinema at the terrace of WOLF Food Market in AntwerpOpen-air cinema at the terrace of WOLF Food Market in Antwerp
  • McRaclette burger with chicken by McDonald's SwitzerlandMcRaclette burger with chicken by McDonald's Switzerland
  • The Aussie Jawssie cocktail and the Sharky Temple return at Outback Steakhouse locationsThe Aussie Jawssie cocktail and the Sharky Temple return at Outback Steakhouse locations
  • Making a cruise - with the saved amount of the Bucketlist programme of IHCPMaking a cruise - with the saved amount of the Bucketlist programme of IHCP
  • Nazuna Inc in Kyoto - experienced-based recruitment model ‘Stay first, then interview’Nazuna Inc in Kyoto - experienced-based recruitment model ‘Stay first, then interview’
  • The Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant AwardsThe Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant Awards
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Nazuna Inc. which operates friendly, luxurious machiya inns in Kyoto, has launched a new experienced-based recruitment model: ‘Stay first, then interview’. An inspiring approach?
  • Wouldn’t it be great to have a cookies ATM at your favourite bakery? In Darwin, Australia The Cookie Lab has just that: its very own Cookies ATM.
  • The Lobby in Amsterdam has once again affirmed its status as a top wine destination, earning two Wine Spectator’s 2025 Restaurant Awards and they start Cork-Free Mondays.
  •  Using local events in your marketing strategy is a classic tactic. The Ivy Collection gives us with a great example with their Centre Court Melting Bombe during Wimbledon.
  • As of July 1st, McDonald’s Switzerland has introduced a new twist on their iconic McRaclette burger: a chicken version.
  • The Aussie Jawssie cocktail and the Sharky Temple mocktail are back at Outback Steakhouse locations across the US. We love the names and the presentation!
  • Check out this interesting on QSR Magazine about KFC’s bold new brand: Saucy by KFC is shaking up the fast food world.
  • At International Hotel Capital Partners (IHCP), employees can save for personal dreams through their innovative Bucketlist Programme. Here is a great example of how it works.
  • On Thursday, July 17, the terrace of WOLF Food Market in Antwerp will once again transform into an open-air cinema. Expect a screening of the movie Pulp Fiction, a Campari Spritz and an exclusive live BBQ by Rambo.

 Enjoy reading!

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11-72025

ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events

11-7-2025

  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
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Last month, ProVeg International released Future Plates, a new catering guide designed to help large-scale events offer more plant-based food options. Launched during the UN’s climate conference in Bonn, the guide includes best practices, inspiring case studies, and flavourful recipes like jackfruit tuna salad, shepherd’s pie, chickpea curry, French bean casserole, and more.

2 minutes read

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11-72025

Celebrate National French Fry Day with the latest snacking trend | Fry Bags

11-7-2025

  • Fry Bags inspiration brought by...Fry Bags inspiration brought by...
  • Fry Bags for National Fry DayFry Bags for National Fry Day
  • Fry Bags inspiration brought by...Fry Bags inspiration brought by...
  • Fry Bags for National Fry DayFry Bags for National Fry Day
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In our weekly trend letters, we always highlight upcoming national and international food-related days, listed a few weeks in advance. You can subscribe here. Today, July 11, it’s National French Fry Day, and we’ve spotted great inspiration for snack bars and fries brands: Fry Bags. In short: Fries + Spices = Shake, Rip, and Dig In. Sounds like a trend we can also appreciate in the Netherlands!

1 minute read

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8-72025

New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

8-7-2025

  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap
  • The Matcha Martini by Shin in RotterdamThe Matcha Martini by Shin in Rotterdam
  • The Kaiken Disobedience by Kaiken WineryThe Kaiken Disobedience by Kaiken Winery
  • Hard Seltzers, Hard Lemonades en Hard Iced Teas by GiGHard Seltzers, Hard Lemonades en Hard Iced Teas by GiG
  • Established Sparkling Tea Magnolia has everything, but alcoholEstablished Sparkling Tea Magnolia has everything, but alcohol
  • De Montes Outer Limits Albariño by Montes WinesDe Montes Outer Limits Albariño by Montes Wines
  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap
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We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!

3 minutes read read more

7-72025

Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

  • Around one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau CarbonellAround one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau Carbonell

When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

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4-72025

Trends we spotted | Week 27

4-7-2025

  • the hotel brand ibis expands with new hotels across Europethe hotel brand ibis expands with new hotels across Europe
  • Trends we spotted
  • 30 x Hilton Herring Party in Amsterdam30 x Hilton Herring Party in Amsterdam
  • ampaign by Stayokay Hostels - This is not a hostel!Campaign by Stayokay Hostels - This is not a hostel!
  • Skycooler - Smart cooling for every terrace or eventSkycooler - Smart cooling for every terrace or event
  • Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.
  • RimRock Banff Emblems Collection - part of the new luxury brand by AccorRimRock Banff Emblems Collection - part of the new luxury brand by Accor
  • the hotel brand ibis expands with new hotels across Europethe hotel brand ibis expands with new hotels across Europe
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
  • Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
  • Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
  • Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
  • With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
  • Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
  • Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
  • At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
  • Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

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3-72025

Poké Perfect launches limited edition Kesbeke Bowl

3-7-2025

  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
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As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.

2 minutes read

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Weekly recommendation

‘Camp Unwritten’ | Glamping meets storytelling by World of Hyatt

This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more

Inspiration session

Trends we spotted | Week 11

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more

Publications

New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more

Celebrate National French Fry Day with the latest snacking trend | Fry Bags

11-7-2025

In our weekly trend letters, we always highlight upcoming national and international food-related days, listed a few weeks in advance. You can subscribe here. Today, July 11, it’s National French Fry Day, and we’ve spotted great inspiration for snack bars and fries brands: Fry Bags. In short: Fries + Spices = Shake, Rip, and Dig In. Sounds like a trend we can also appreciate in the Netherlands!

1 minute read

New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

8-7-2025

We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!

3 minutes read

Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

Trends we spotted | Week 27

4-7-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

Poké Perfect launches limited edition Kesbeke Bowl

3-7-2025

As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.

2 minutes read

Young entrepreneurs & new locations | Le Smash, Elysianne and Beau

1-7-2025

Every day we spot fun and exciting new concepts. This week: a new Le Smash location in Leiden, restaurant Elysianne in Amsterdam, and Beau in Rotterdam.

Le Smash recently opened its eighth location in the Netherlands at Steenstraat 12 in Leiden. Meanwhile, the ninth location has also already opened in Groningen. Early 2025, restaurant Elysianne opened its doors at Ruysdaelstraat 48 in Amsterdam. Chef Matt Pace and his team serve refined versions of classic Creole dishes from Louisiana. And this Saturday, July 5, Beau will open at Stadhuisplein 23 in Rotterdam—a place to dine, experience, and linger.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

2 minutes read

Michelin-starred restaurant Onder de Linden embarks on a new path| Even more local, sustainable and affordable

1-7-2025

Herberg Onder de Linden, located in the village of Aduard in Groningen (in the north of the Netherlands), is becoming even more local and accessible. The Michelin-starred restaurant (*), owned by chef Steven Klein Nijenhuis, is eliminating nearly all ingredients sourced from afar. In addition, the menu now includes an attractively priced three-course option, and two new luxury suites have been added, bringing the total number of guest rooms to six.

3 minutes read

Trends we spotted | Week 26

27-6-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

Copitas | Ostend celebrates Mexican Spirits at a unique festival

26-6-2025

On Sunday, September 28, 2025, Ostend will host a first: Belgium’s very own festival dedicated to Mexican spirits. Copitas — Spanish for “little glasses” — celebrates the richness and complexity of Mexican drinks like tequila, mezcal, rum, whisky, and gin. Founders Stijn Deschacht, Jeroen Van Dyck, and a group of agave ambassadors from around the world invite the Belgian public to taste, learn, and enjoy artisanal spirits full of story, terroir, and tradition. Tastings will be paired with Mexican-inspired food.

2 minutes read

Trends we spotted | Week 25

23-6-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

Doppio celebrates the start of summer with free caffè freddo on the longest day of the year

20-6-2025

While the sun has already made many appearances, summer only officially begins on Saturday, June 21, the longest day of the year. With over sixteen hours of daylight, it’s the perfect time to kick off the summer season. Doppio Espresso is marking the occasion in true Italian style by treating guests to a free iced coffee: a refreshing caffè freddo, made just like in Italy. From 2:00 PM to 4:00 PM, all Doppio locations in the Netherlands will offer a free cool coffee moment.

The weather forecast is really Italian —so we think they can expect long lines!

1 minute read

‘Camp Unwritten’ | Glamping meets storytelling by World of Hyatt

19-6-2025

This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure that invites guests to become the main character of their own summer tale. Think cozy fireside reads, luxury tents, wide-open skies, and exclusive access to bestselling authors – all in breathtaking, off-the-grid settings.

2 minutes read

Hyatt opens first Secrets resort in Aruba | Secrets Baby Beach Aruba

17-6-2025

Hyatt is expanding its Inclusive Collection with the launch of Secrets Baby Beach Aruba – an adults-only, all-inclusive resort featuring 304 suites on the serene southeastern coast of Aruba. This is the first Inclusive Collection property on the island, located along the tranquil Baby Beach, known for its white coral sands and clear turquoise waters. Its proximity to the colorful town of San Nicolas – famous for its street murals – makes it ideal for travelers seeking both luxury and local culture. Other Hyatt hotels on Aruba are Hyatt Place Aruba Airport and Hyatt Regency Aruba Resort, Spa and Casino.

2 minutes read

Donatos Pizza will open a fully autonomous restaurant in partnership with Appetronix

17-6-2025

Donatos Pizza, a premium U.S. pizza chain known for its Edge to Edge® toppings, is launching its first fully autonomous restaurant this month at John Glenn Columbus International Airport (Concourse B). Donatos and its sister company Agápe Automation partnered with Appetronix to create this innovative concept. It’s operated by HMSHost and will serve freshly made pizzas 24/7 via robotic technology, offering travelers speed, convenience, and quality.

This new Donatos location sets a precedent for how robotics and hospitality can blend to meet modern foodservice demands in high-traffic environments like airports.

2 minutes read

Young entrepreneurs & new locations | Pizza bar Rosso, wine bar De 3 Wijntjes and Bagels & Beans in the Schunck building

16-6-2025

We spot fun and inspiring new concepts every day. This week: Pizza bar Rosso in Amsterdam on the Zuidas, wine bar De 3 Wijntjes in Roosendaal, and Bagels & Beans in the Schunck building in Heerlen.

On George Gershwinlaan, the refined Pizza bar Rosso recently opened its doors. From lunch onwards, you can enjoy dishes like the ‘Pan Rosso’, Sicilian red prawns, a classic Italian aperitivo with an aged Negroni, and of course, unique pizzas. The concept is the first venture by new hospitality group The Ugly Duckling. In Roosendaal, wine bar De 3 Wijntjes opened in the former café De 3 Weesgegroetjes – known locally as “the 3Ws.” Every Friday and Saturday, owners Rick and Sebastiaan welcome guests for wines by the glass paired with refined bar bites. And in Heerlen, the Bagels & Beans location on the Bongerd in the Schunck building has a new owner: Jasper! What once started with a hot chocolate as a guest, has now turned into a new chapter as the official bagel boss.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

3 minutes read

Spotlighting wellness on Global Wellness Day | Best practices from leading brands

13-6-2025

Wellness tourism is booming, with more and more people seeking treatments that help them feel healthier, look better, and live well—both physically and mentally. Tomorrow, June 14th, marks Global Wellness Day, and it’s the perfect opportunity for destinations and hospitality brands to shine a light on their wellness offerings.

These examples show how destinations and hotel brands can use Global Wellness Day 2026 as a platform to promote meaningful, holistic wellness experiences.

2 minutes read

Trends we spotted | Week 24

13-6-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

Next Robot launches ‘Al Dente’ | An AI-powered pasta and risotto cooking robot

12-6-2025

Culinary robotics company Next Robot unveiled its latest innovation, ‘Al Dente’, at the 2025 National Restaurant Association Show in Chicago. Designed to automate the preparation of pasta and risotto with precision and consistency, Al Dente expands the company’s mission to combine technology with culinary tradition.

2 minutes read

New 5-star hotel in historic school building in Haarlem | Hotel Palazzo

10-6-2025

At the Leidsevaart in Haarlem, the Cobraspen Groep will transform a former school building from 1883 into a luxurious 5-star hotel: Hotel Palazzo. The monumental building – originally a girls’ school and later used as offices – will be given a new purpose after a thorough renovation. The municipality has now granted permission for the destionation change to a hotel. Once completed, Hotel Palazzo will offer 47 rooms, wellness facilities including a rooftop pool, and food & beverage outlets. With all these facilities, Hotel Palazzo aims for an official 5-star classification — a first for Haarlem.

2 minutes read

Trends we spotted | Week 22

4-6-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

Radisson Hotel Group opens first ‘Verified Net Zero’ hotels in Oslo and Manchester

28-5-2025

The Radisson Hotel Group becomes the first international hotel chain to open two ‘Verified Net Zero’ hotels, located in Oslo and Manchester. These hotels already meet international sustainability standards that are not expected to be widely implemented in the hospitality industry until 2040. Independent verification by TÜV Rheinland confirms that both properties have eliminated their direct CO₂ emissions (Scope 1 and 2) and significantly reduced indirect emissions (Scope 3) in accordance with the GHG (GreenHouse Gas) Protocol. Remaining emissions are offset through nature-based solutions, such as forest and soil restoration projects.

2 minutes read

Trends we spotted | Week 21

27-5-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

A Disney Theme Park is coming to Yas Island in Abu Dhabi

20-5-2025

The Walt Disney Company and Miral, a leading developer of entertainment destinations in Abu Dhabi, have announced plans to build a large-scale Disney theme park and resort on Yas Island. This will be Disney’s seventh resort worldwide and the first in the Middle East and Africa. The announcement was celebrated early May with a spectacular drone show featuring more than 9,000 drones.

2 minutes read

From the rooftop to your plate | Honey at Restaurant Vestdijk47 in Eindhoven

19-5-2025

Tomorrow, May 20th, is World Bee Day! On the rooftop of the Pullman Eindhoven Cocagne Hotel, home to restaurant Vestdijk47, lives a special population of honeybees. To mark the occasion, the restaurant is putting their rooftop honey in the spotlight.

1 minute read

Trends we spotted | Week 20

19-5-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

Enjoy reading!

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