This brewery is not only popular for its beer and the guided tours, but also because of the company’s commitment to a better environment. The brewery is committed to promote the bicycle. It organizes annual cycling races, owns a ‘bike library’ and regularly organizes drive-in cinemas on their parking lot exclusively accessible to cyclists.
Design Bridge has developed two new pints, which are much safer than traditional pints. The prototypes consist of Glass Plus (left photo) and Twin Wall (right photo). Glass Plus has a thin, transparent layer of organic resin on the inside and Twin Wall consists of two ultra-thin layers of glass which are joined together, similar to glass in car windshields. Both prototypes ensure that when the glass breaks, the dangerous glass shards are held together securely.
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Students from the Middlesex University in the UK have invented a beerrobot. The robot can travel a programmed route, and everyone who wants a new beer just needs to put his glass in the holder, the robot will fill it up and continue his route.
Le Nugguette - Burger King®gives new Chicken Nuggets the high-fashion treatment 
Accor introduces ALL Concierge - Hospitality's first end-to-end conversational travel companion
BON - the world's first luxury theme park, has a soft-opening on October 24 for guests of Vidanta World Resort Mexico 
Nipple Tripel by Queer Beer - design by agency Studio Sonsuz
NYC BAKERY RUN is back - organized by TIPSTER - on October 25 At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
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Dog friendly welcome for Jimmy at Le Richebourg Hotel Restaurant & Spa
Chief Happiness Officer Serene at Fairmont Tokyo
Maison Heler in Metz - welcomes guests with dogs
The Doggy Route to Happiness - credits Helsinki PartnersYour four-legged friend is part of the family, and most families want to take their pets along on holiday. Luxury travel is ready for its new VIP guests, and there is a whole world of business built around taking your best friend on your trip. Airlines allowing pets of all sizes in the cabin are popping up around the world, and luxury pet-friendly hotels are creating all kinds of extras for travelling pet owners. We have written many articles on pet-friendly hospitality offered by hotels and restaurants, and we have even spotted some wonderful terms for it: hosPETality, Bark-cuterie, pup-flight, poochini or a puppicino and dogstronomy. In this article, we have compiled a list of great examples of how to treat your pet guests!
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As of September 1 this will be Fletcher Hotel-Restaurant Marktstad-Schagen 
Hard Rock Cafe and Coca-Cola® launched the ‘Hard Rock Rising Music Competition’ 
Radisson Blu Hotel, Sinaia Cota 1400 
The Haunting debuts from the creators of Miracle At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
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Sjaak Swart explains how the frictionless Bar14 in the Johan Cruijff ArenA works 
Bar14 in the Johan Cruijff ArenA in Amsterdam - the first frictionless stadium bar in the NetherlandsThe Johan Cruijff ArenA is the first stadium in the Netherlands to introduce a smart frictionless bar, Bar14. This innovation delivers a new visitor experience during matches and concerts. The high-tech bar kiosk uses advanced tracking and AI technology to automatically register which products visitors take and process payment directly. Usage is simple: visitors tap their smartphone upon entry to pay. Thanks to this modern technology, visitors are served faster and more efficiently. The cashierless bar will be used for the first time during Ajax – Burnley on July 26th.
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The McDonald’s restaurant in Breukelen is the Dutch flagship for the international World Menu Heist campaign
The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has been announced already 
Registration for the Horecava Awards 2027 is now open
Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde NOW’
American Express and ALL Accor expand the power of membership with new global partnershipAt horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
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Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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