Nocospray at Van der Valk Arnhem

11-3-2014

Van der Valk Hotel Arnhem is the first hotel in the Netherlands that cleans rooms with the ‘Nocospray “, this device removes all micro-pollutants biologically. The hotel works together with Dutch Smart Solutions for the pilot and it takes about half an hour to complete the cleaning with the Nocospray. During the pilot period, the hotel provides the cleaning as an extra service.

How do we order a pizza in the future?

6-3-2014

How will we order our pizza in the future? Perhaps by creating your own pizza through a touchscreen table. The Pizza Hut collaborated with Chaotic Moon Studios and they launched a movie about an interactive concept table that could be the future of the Pizza Hut ordering and dining process.

A note for the pizza delivery companies

6-3-2014

Scott Wiener, a NYC-based pizza aficionado, has judged the VENTiT, a different pizza box as the world’s best. He is the Guinness World Record holder in collecting pizza boxes, so he should know. With VENTiT, Vinay Mehta created a revolutionary new box, that puts a stop to steam getting trapped within the pizza box, creating a soggy mess. The video explains it all. Vinay Mehta has a patent on the box an is planning to produce and distribute the VENTiY boxes with international partners.

Computer system combines ingredients for a recipe

3-3-2014

IBM collaborated with the Institute of Culinary Education (ICE) to cook up dishes based on recipes created by the computer, the project is called ‘cognitive cooking’. The IT company IBM has been working for several years to develop a computer that thinks like a human, and recently they came up with a system that compiles recipes. The cook can add an ingredient in the computer system, the system analyzes what might go with a key ingredient identified by the chef and gives a combination that is probably never made before. The food pairing is based on research and scientific theories on the pairings of ingredients. Some examples of unique combinations are Baltic apple pie and an Austrian chocolate burrito. The chefs will serve the special dishes paired by the computer via the IBM Food Truck. Via the website consumers are kept informed about the route of the food truck.

Gigantic Pinterest board

27-2-2014

Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.

Owner of New York Pizza gives tips in a book

25-2-2014

  • pizzabakker

New York Pizza is the best-know pizza chain in the Netherlands, owner Philippe Vorst calls himself the best pizza baker of the Netherlands. Authors Maarten Beernink and Rupert Parker Brady have interviewed the New York Pizza owner several times and translated his entrepreneurial lessons into the book ‘The 13 smartest entrepreneurs tips of Holland’s best pizza baker’. Philippe Vorst gives tips about growing and innovation during uncertain times to business owners and marketers. The book is only available in Dutch.

Wi-Fi spot search via augmented reality

24-2-2014

  • wifi-spots

The ‘NAVITIME For Japan Travel app’ helps tourists by finding a free Wi-Fi spot through augmented reality. By using the function ‘Free Wi-Fi Spot Search’ tourists and locals can search offline for the nearest Wi-Fi Location. The feature comes with an augmented reality mode and users can see the nearest Wi-Fi spot with distance and directions on their screen. The app provides information on over 50.000 free Wi-Fi spots.

Find your way in the store trough the light

20-2-2014

Philips demonstrated its new ‘indoor-GPS-system’ for retail during the EuroShop (Düsseldorf 16-20 February). A special app analyzes the light signals of the store and the system provides location-based information to the customer. The lighting communicates with the app and sends offers and additional information to the customer. The customer can easily find the way via his smartphone or tablet through the store. Retailers can equip points of sales with specific information. Philips is testing the system in a number of retail stores. Download the infographic. 

Virgin America helps travelers to connect with others

19-2-2014

  • Virgin America

Airline Virgin America has launched a new social network app, the ‘Here On Biz’ app. The app connects people on the plane or at the airport through their LinkedIn, Facebook or Twitter. Travelers can make contact with people on the same flight or another Virgin America flight, people at the airport or with people at their destination. The airline wants to reinvent the flying experience for their customers and the app is part of the campaign.

Leave a message to the farmers

19-2-2014

  • fairtrade

Consumers often do not know where their food comes from. Cisse Trading Co, a company that focuses on Fairtrade chocolate bakes and drinks, gives consumers the opportunity to send a message to the farmers. There is a QR-code at the packaging of the food that can be scanned by the customer. The consumer is linked to the Facebook page where they can leave a message to the farmers. So there is more transparency and it creates a connection between the farmer and the consumer who buys their products.

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