App to recognize customers

23-11-2011

Brouha is new application that combines chip cards with mobile phone. If customers enter a store with a RFID chip embedded customer card, the entrepreneur receives a message. He can use this information to send an automatic of customized message to the shopper.

Chalk with regards to the PLAY Festival

17-11-2011

The Play Festival in Amsterdam is getting ready to PLAY! It is a nice way of (free) publicity by hanging chalk behind a bicycle. Did you spot the stripes already?

Flying remote controlled fish

16-11-2011

 Air Swimmers swim through the air by the energy of four AAA batteries. These remote controlled fish are available in Flying Shark and Flying Clownfish variant. A cool gimmick for fish restaurants!

Edible QR-codes

14-11-2011

 German biscuit manufacturer Qkies has developed a new application of QR-codes. The codes are printed on edible cookie dough, so everyone can send a message on their self baked biscuits. A package contains dough for 20 cookies and 20 edible QR-codes which can be scanned with a smartphone. The edible code can link to a website or for example a YouTube video. The mix of Qkies can be ordered online at www.qkies.de.

The best shops in Paris in 1 app

14-11-2011

Blogger, chef and cookbook author David Lebovitz has developed a new application for smartphones that maps out the best shops of Paris. The app is called ‘Paris Pastry’ and focuses on the most popular places of Paris. The shops are arranged by category and location and the app will be updated on a frequent basis. For those who do not own an iPhone, he’ll soon launch an e-book as well.

Low budget campaign Hans Brinker hotel Amsterdam

11-11-2011

The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.

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Starbucks launced augmented reality app

11-11-2011

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Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.

Create mint tea at a restaurant Vork&Mes

4-11-2011

Chef Jonathan Karpathios has a vegetation wall in his restaurant Vork&Mes. This wall is filled with fresh mint and enables guests to pick their own mint for their fresh mint tea. Moreover, the system is equipped with an irrigation system, so extra watering isn’t required.

Easy Butter

2-11-2011

The Easy Butter enables us to easily use and grate fresh and cold butter directly out of the fridge. The Easy Butter is a true butter rasp with which one obtains an easy spreadable butter. In addition it can be used as decoration.

Starbucks interactive storefront

25-10-2011

To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.

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