RHUM FEST PARIS | An edition celebrating the spirit of Carnival in April

10-3-2026

  • RHUM FEST PARISRHUM FEST PARIS

RHUM FEST PARIS returns on April 18, 19 and 20, 2026 at the Parc Floral de Paris with an edition celebrating the spirit of Carnival. A symbol of joy and sharing, Carnival serves as one of the cultural bridges between Europe and many rum- and cachaça-producing territories : French Guiana, Trinidad and Tobago, Guadeloupe, Martinique, Haiti, Rio de Janeiro, Salvador de Bahia…

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Trends we spotted | Week 9

3-3-2026

  • The elevated Whopper is served on a new bun and in a boxThe elevated Whopper is served on a new bun and in a box
  • Taco Bell’s Live Más LIVE 2026 - Menu reveal and Hollywood star powerTaco Bell’s Live Más LIVE 2026 - Menu reveal and Hollywood star power
  • Starbucks expands its protein lineup with new bottled Coffee & Protein drinksStarbucks expands its protein lineup with new bottled Coffee & Protein drinks
  • Mandarin Oriental appoints Simone Biles as Global Wellness AmbassadorMandarin Oriental appoints Simone Biles as Global Wellness Ambassador
  • Freddy’s Frozen Custard & Steakburgers is introducing Senior MealsFreddy’s Frozen Custard & Steakburgers is introducing Senior Meals
  • TTW announced ‘Top 50 Nightlife Travel Destinations’ in the world for 2026TTW announced ‘Top 50 Nightlife Travel Destinations’ in the world for 2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
  • Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
  • Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
  • Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
  • Starbucks is launching new Coffee & Protein bottled drinks on March 23.
  • Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
  • Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.

Enjoy reading!

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Cool Kids Check In | Avani’s Family Friendly Resorts for every kind of kid

27-2-2026

  • Avani+ Koh Lanta Resort with family activitiesAvani+ Koh Lanta Resort with family activities
  • Avani+ Hua Hin Resort - Splash ZoneAvani+ Hua Hin Resort - Splash Zone
  • Avani+ Fares Maldives Resort - Cookie Decoration Class KidsAvani+ Fares Maldives Resort - Cookie Decoration Class Kids
  • Avani+ Fares Maldives Resort - Avani Spa for Mom and DaughterAvani+ Fares Maldives Resort - Avani Spa for Mom and Daughter
  • Avani Pattaya Resort - Family Room with an Underwater ThemeAvani Pattaya Resort - Family Room with an Underwater Theme

Family holidays are no longer one-size-fits-all. Avani’s Family Friendly Resorts is responding with a collection of resorts across Asia and the Indian Ocean designed around how kids actually travel, from Water Babies and Sporty kids to Foodies, Adventurers and Creatives. Each resort reflects different interests and energy levels while keeping the overall experience simple, flexible and enjoyable for parents too.

Great examples of a cool kids check in!

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The Jollof Club chooses community funding for its first permanent location in Amsterdam-Zuidoost

26-2-2026

  • Nicolas Aquaa & Bunmi Okolosi of The Jollof ClubNicolas Aquaa & Bunmi Okolosi of The Jollof Club
  • Dishes of The Jollof ClubDishes of The Jollof Club
  • Dishes of The Jollof ClubDishes of The Jollof Club

The West African restaurant concept The Jollof Club in Amsterdam is taking its next step. Chef Nicolas Aquaa and hospitality entrepreneur Bunmi Okolosi will open their first permanent location in spring 2026 at Klein Bijlmerplein (Bijlmerplein 508) in Amsterdam-Zuidoost. To make this possible, they have consciously chosen crowdfunding via CrowdAboutNow.

With this campaign, they are not only building financial support, but above all a community. Future guests, fans, and local residents can become co-creators from the very beginning. “We want people to feel part of this story from day one,” says Bunmi Okolosi. “Not just as guests, but as a community.”

2 minutes read

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Trends we spotted | Week 8

23-2-2026

  • Al Layan Oasis - a new one-of-a-kind global tourism destination in DubaiAl Layan Oasis - a new one-of-a-kind global tourism destination in Dubai
  • Anantara Concorso Roma in other words La Dolce Vita delle AutomobiliAnantara Concorso Roma in other words La Dolce Vita delle Automobili
  • Anantara Concorso Roma in other words La Dolce Vita delle AutomobiliAnantara Concorso Roma in other words La Dolce Vita delle Automobili
  • Bagels & Beans distributed nearly 1,000 love cards for Valentine's DayBagels & Beans distributed nearly 1,000 love cards for Valentine's Day
  • Golden cinnamon foam & protein lattes at Tim HortonsGolden cinnamon foam & protein lattes at Tim Hortons
  • HEINEKEN® 0.0 has two new offerings in the US - Cold Pressed Lime and Nectarine JuniperHEINEKEN® 0.0 has two new offerings in the US - Cold Pressed Lime and Nectarine Juniper
  • Jordan olive oil from Lesbos is now available in a paper bottleJordan olive oil from Lesbos is now available in a paper bottle

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Westrock Coffee Company recently announced it has officially achieved its goal of becoming 100% responsibly sourced, fulfilling the commitment the company publicly set in 2021.
  • The inaugural Anantara Concorso Roma will bring together 70 historic Italian cars in the heart of Rome. Taking place from the 16th-19th of April 2026.
  • The development of the Al Layan Oasis project has been approved, it will become a new environmental and recreational destination in Dubai.
  • Heineken® launched two new non-alcoholic flavours, Cold Pressed Lime and Nectarine Juniper, in the US.
  • Tim Hortons, a coffee chain from North America, is introducing Golden Cinnamon Cold Foam as a limited-time customization option this spring. The brand also continues to highlight its protein latte platform.
  • Jordan olive oil from Lesbos is now available in a paper bottle, made from 94% recycled cardboard, featuring a specially designed pourer that doesn’t spill a drop.
  • The Dutch coffee and bagels chain Bagels & Beans distributes nearly 1,000 love cards for Valentine’s Day. We spotted Café Pli, een ‘Café à Lettres’ in Paris, where visitors can write a letter to their future selves!
  • Onyx Coffee Lab (USA) tops the list as the best coffee shop in ‘THE WORLD’S 100 BEST COFFEE SHOPS’. Fuku by FriedHats in Amsterdam is ranked number 79! Congrats to all companies on this list!

Enjoy reading!

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A ‘bottomless Easter brunch’ in Nijmegen | Collaboration between Plan_A and Cath’s Cuisine

20-2-2026

  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen
  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen
  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen

Cath’s Cuisine and Plan_A are organizing a bottomless Easter brunch on Sunday, April 5. Following a successful first edition, they are once again joining forces to create a culinary Easter experience in Nijmegen. On Easter Sunday, they will host an extensive and cosy brunch. Expect shared dining with delicious dishes and, of course, unlimited drinks, carefully selected to perfectly complement the food. A great example of a strong local collaboration.

1 minute read

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Raffles Hotels & Resorts unveils ‘The Butler Did It Collection’ | Available Exclusively At Printemps

19-2-2026

  • Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’
  • Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’Raffles Hotels & Resorts X Printemps unveils 'The Butler Did It Collection’

Raffles Hotels & Resorts introduces ‘The Butler Did It Collection’, a playful, curated line of fashion and home goods available exclusively at Printemps New York and Paris through March 10, 2026. Created in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles’ signature elegance, whimsical glamour, and attention to detail. From cashmere jumpers and velvet slippers to bespoke luggage and reimagined coffee cups, each piece brings a touch of the Raffles experience into everyday life. It’s a first glimpse of how the brand’s refined lifestyle will soon extend beyond its hotels.

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A Homecourt Suite in the recently opened Anthem Hotel in LA’s Stadium District

19-2-2026

  • Exterior of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinExterior of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Exterior of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinExterior of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Poolbar of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinPoolbar of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Lobby of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinLobby of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Studio Suite of The Anthem Hotel in LA’s Stadium District - credits KellyStudio Suite of The Anthem Hotel in LA’s Stadium District - credits Kelly

Game day doesn’t have to end at the final buzzer—and concert night shouldn’t stop at the encore. In Los Angeles’ buzzing Stadium District, The Anthem Hotel, Tapestry Collection by Hilton is turning event-driven travel into an experience of its own. Just steps from the city’s biggest venues, the 179-room lifestyle hotel blends sports, music, and culture into a stay that feels like part of the show. With immersive suites and high-energy programming, The Anthem isn’t just near the action—it keeps the momentum going long after the crowd heads home. For the NBA All Star Game they created a Homecourt Suite!

Another great example on how to capitalize on events in your neighbourhood! And about Vinyl Wellness.

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Trends we spotted | Week 7

17-2-2026

  • California Almonds partners with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los AngelesCalifornia Almonds partners with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles
  • Fletcher Boutique Hotel De Kromme Dissel at the location of Michelinrestaurant De Kromme DisselFletcher Boutique Hotel De Kromme Dissel at the location of Michelinrestaurant De Kromme Dissel
  • Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experienceMandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience
  • Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experienceMandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience
  • Nobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives - renderingNobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives - rendering
  • Shangri-La launched a global search for one lucky winner to receive an 88-Night Global StayShangri-La launched a global search for one lucky winner to receive an 88-Night Global Stay

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
  • Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
  • Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
  • The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
  • Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
  • California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
  • The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
  • Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
  • Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.

Enjoy reading!

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Chili’s® Grill & Bar has a special National Margarita Day promotion

12-2-2026

  • Chili's® Grill & Bar has a special National Margarita Day promotionChili's® Grill & Bar has a special National Margarita Day promotion
  • Chili's® Grill & Bar has a special National Margarita Day promotionChili's® Grill & Bar has a special National Margarita Day promotion

Another great example on how to use a special day provided by Chili’s Grill & Bar for National Margarita Day on February 22nd. As we’re mentioning in our trendmails (you can subscribe here) on Thursday, national and international days are great marketing tools! We publish those days a few weeks ahead, so you’ll we able to create your own promotion!

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