Fragrances make an experience complete
14-2-2010
Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.
Tryvertising in Singapore
13-2-2010
In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.
Burger King’s ‘Female Superfan’.
10-2-2010
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Slappy Cakes pancakes
21-1-2010
In this restaurant in Portland (USA) guests can put together their own pancake. There are several choices in syrup, chocolate and fresh fruit from the garden.
Organic fastfood by star-chef
20-1-2010
The famous French three-star chef Marc Veyrat started a self-service restaurant in Annecy, France that is called”Cozna Vera ‘. He presents the old-fashioned food in jars filled with natural products such as veal or chicken with turmeric ourguignon (heated bain marie). Starters, Main courses and desserts cost between € 5 and € 10. Guests can sit at stainless steel tables and stools are on transparent plastic. The restaurant will strongly promote that they do not sell products with pesticides, they do this through the slogan, ‘0 pesticides = 0 illness.
Opionmaker
16-1-2010
Opinion Maker allows you to survey the guestexperience with a modern and user friendly touchscreen computer. The opinions of the guests are measured by means of a scientifically approved system.
Hand in your old jeans for a hoteldiscount
11-1-2010
How many jeans in your closet do you really wear? That is what the staff of the Burnham Hotel in downtown Chicago is wondering. The hotel ensures that jeans that you no longer wear will end up with someone how will wear them. In return you get a $ 10 credit on your hotel room.