Wine list on the bottle
8-3-2013
The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.
New packaging design McDonald’s
7-3-2013
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
T-shirts for the breakfast chef
7-3-2013
Fun t-shirts to be to be worn by the chef at the breakfast buffet..
Truffle eggs
5-3-2013
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the action of the last year by The Cavendish Hotel. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail. Who knows your company might be on horecatrends.
These truffle eggs are fun to serve as dessert during the Easter dinner. Or wrap the truffle eggs up in a box as a personal gift. The classic chocolate truffle recipe is from chef Chris Horridge. Watch the recipe here.
Photon Shower reduces jet lag
1-3-2013
During a demo at the TED conference in California, Delta showed a concept shower called ‘Photon Shower’ that could help passengers recover from their jet lag. Delta worked together with Wieden + Kennedy New York and sleep expert Dr. Russell Foster to design a shower that uses light to alter the body’s internal clock. Travelers can enter their flight information and the ‘Photon Shower’ will adjust for their needs based on flight time. The light recreates the effects of sunlight to alleviate jet lag.
Appertizers served on a bicycle handlebar
27-2-2013
Restaurant De Compagnon in Amsterdam serves appetizers on a bicycle handlebar with a tray. Nowadays many restaurants are working with local products, but in Amsterdam there are few local products available. Therefore restaurant De Compagnon approached this trend in a different way. The nature of Amsterdam has been characterized by bicycles. Serving appetizers on a bicycle handlebar is a wink to the trend ‘local’.
KLM Must See Map, made by friends
26-2-2013
KLM Royal Dutch Airline recently launched a global social media campaign, named the KLM Must See Map. Consumers can create a map of their destination and approach friends via Twitter, Facebook and email to get some tips about attractions and interesting activities. When the map is completed, KLM prints the map and sends the city card to the consumer for free. The campaign is made by Code d’Azur and is active in 24 countries.
A digital concierge in Renaissance Hotels
21-2-2013
Besides the traditional concierge, Renaissance Hotels introduced a digital concierge. The hotel started working with the Navigator program last year. The Navigator offers suggestions for restaurants, shops and sightseeing in the surroundings of the hotel. The Navigator displays information that is generated by hotel employees and by Wcities, an online destination content provider. You can open the program via the site or an App.
Special job interview at Heineken
21-2-2013
Heineken was looking for an intern events and sponsorship when they received 1,734 applications. For this reason Heineken devised an interview where the candidates could not be prepared for. Heineken examined how the candidates responded in unexpected situations, such as hand-in-hand walking, a recruiter who feels unwell and on a fire alarm. After the applications, the three best candidates were selected and people could vote on the candidates. Guy Luchting won the internship.
MUST in the Kurhaus
20-2-2013
After the unique locations like the ‘Laurenskerk’ in Rotterdam and the ‘Concertgebouw’ in Amsterdam, this year on 6 April the fifth edition of MUST will be celebrated in the Kurhaus Hotel in Scheveningen. The party is in the Kurzaal, with entertainment and DJ’s like Erick E and Funkerman. All of the 252 rooms of the Kurhaus hotel are available for the visitors of MUST. The sale of the hotel package starts on 21 February.