Shazam recognizes recipes

15-12-2011

The new commercial campaign of the American cooking channel Pillsbury allows Shazam users to scan the commercial. Hereby the viewer receives several recipes and further product information.

Christmas inspiration: Santa Claus hat brownie

14-12-2011

  • Kerstmuts brownie

These brownies with a Santa Claus hat are really easy to make. You take a brownie and put vanilla-butter on top. Top this off with a strawberry, which serves as a hat, decorate this with some whipped cream. Nice to serve this with a cup of coffee during the Christmas period.

You want fries with that

14-12-2011

McDonald’s is coming with a new marketing campaign, called ‘You want fries with that?’ On the website you can tell what you would like in combination with your fries, and the best idea wins $25.000,=. The idea behind it is that McDonald’s fries actually fit with everything.

Social media release; What is hot in 2012?

13-12-2011

The National Restaurant Association (USA) asked almost 1800 professional chefs about their opinion of the trends for 2012. They said about 223 items if it was a hot trend, yesterdays news or a perennial favourite. The results of the survey tell us that healthy food for kids, the use of local products, sustainability and social media are really important in 2012. Check youtube or the whole article for more information.

Collaboration between bars and Brand beer

9-12-2011

In various cities in the Netherlands the cafes that tap Brand beer have joined hands to form the “Brandslang” (Fire Hose). The collaboration gives lots of opportunities for pub crawls and other activities. Venlo and Den Bosch go a bit further and organize a total package with culinary, cultural and quiz elements with the ‘Brandslang’.

Customized cow meat

7-12-2011

 An organic beef provider “Mycow” in Germany lets customers decide how they want their beef. It’s not the choice between rare, medium or well-done, the customers can decide the breed of the cow, the farm it’s coming from and the way the cow is slaughtered. Customers have the opportunity to choose for a cow that is slaughtered in the field instead of in a factory. This causes less stress for the cows and so it will be better meat. Thus more tasteful and animal friendly.

Tweet for a treat Twitter cafe

7-12-2011

ESB Electric Ireland came up with the Tweet Café during the Dublin Web Summit. Instead of a regular café format, visitors could choose for a variety of mini-boxes with different food and drink combinations. To order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted. When the order was ready, the users Twitter profile appeared on a large screen and the box containing the treats was opened.

Dining in the cinema

7-12-2011

Michelin-starred chef Rowley Leigh is offering cinema visitors gourmet food while they watch the film. Instead of popcorn or nacho chips you can order burgers or risotto at the Odeon Whiteleys cinema in West-London. If you order when you arrive, your meal will be served when the trailers are on and you can have your dinner while watching the movie.

Lifelike cake

6-12-2011

Esther Middelkoop likes to bake pies and cakes. Recently she created this original baby shower cake. Beautiful inspiration and lifelike pie. Even the small feet are clearly visible. Need more information? Send her an email.

McDonald’s super fries box

6-12-2011

McDonald’s build a super fries box with yellow lights, located in Chicago. You can see these fries from a 5 kilometre distance! So the hungry guests will know exactly where to go! This billboard is part of the campaign ‘Best Fries on the planet’.

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