Bringing Lost Animals back on the menu
14-10-2014
‘Lost animals’ like bull calves, young goats and Jersey bulls are usually destroyed because they have little economic value. Willem Schaafsma of restaurant ‘Eindeloos’, Sicco Gerlsma of restaurant ‘Tandjong Priok’ and butcher Jan Walburg established the ‘Lost Animals’ foundation. This Frisian (north part of the Netherlands) foundation wants to prevent animal cruelty and reduce the waste of these ‘lost animals’. The foundation was launched on 4 October 2014, World Animal Day, at a special lunch in the partially reopened restaurant ‘Tandjong Priok’ in Arum by signing an agreement with a local farmer, cattle dealer and butcher.
Make your own signature Dutch cheese
9-10-2014
Would you, as chef or company, like to make your own signature Dutch cheese with Mirjam, feel free to contact her!
Mirjam van Hest, daughter of chef Martin Willemsen, started her cheese making profession after finishing her education at the Hotel Management School. Together with her husband, William van Hest, she runs the wholesale cheese company Fromagerie Guillaume, since 1995. Nowadays their son Bas also works at the company which is specialized in composing cheese assortments for the top notch restaurants.
The idea for creating signature cheeses
A while ago Mirjam had the idea to create a cheese with Cas Spijkers (famous Dutch chef), based on his herbs and spices-knowledge and her cheese knowledge. Because of the unfortunally and early death of Cas Spijkers this remained just an idea. Now, a couple of years later, the first cheeses have been created with some other inspiring chefs. Mirjam uses Dutch milk from cows which are grass-fed in the area between Heusden and Altena as a base for her artisan, extra creamy farm cheese. She also has her own website for these cheeses; Mir’s Heart & Soul, at the website you can find where her cheeses are sold.
The story of KETEL1
7-10-2014
The Dutch jenever brand KETEL1 launches a new commercial this week. In this video campaign Bob Nolet, 11th generation of the KETEL1 family business, gives a unique insight in his life. For over 300 years, the family business in Schiedam brews this artisan jenever. A special aspect is that in each generation only one member of the family receives access to the secret recipe of the drink.
Previous campaigns:
KETEL1 feels strongly connected with personal stories. They launched storytelling video before with Dutch singers Joshua Nolet (Chef’Special) and Willem de Bruijn (Opposites) in the lead.
What would tour story be?
Another example of Storytelling; ever thought about the story you could tell about your restaurant or hotel?
NH Hotels and Radio 538 present Hotel 538
6-10-2014
From 6 October on, listeners of the Dutch radio station ‘Radio 538’ can win tickets for a special event in collaboration with the NH Barbizon Palace hotel in Amsterdam. On the occasion of the Amsterdam Dance Event, NH Hotels and Radio 538 join forces and organize four evenings where the world’s best DJs provide a unique showcase in the Sint Olofskapel of the NH Barbizon Palace. These showcases are only accessible for the winners of the Radio 538-action. Of all these winners some may also check into Hotel 538: they win a dinner, a meet & greet, access to the showcase, tickets for a party during the Amsterdam Dance Event and an overnight stay for 2 persons in the NH Barbizon Palace. The performers in the Sint Olofskapel are Martin Garrix, Nicky Romero, Hardwell and Afrojack.
Johnnie Walker presents: Symphony in Blue
24-9-2014
Whisky brand Johnnie Walker organized a two-day event ‘Symphony in Blue’ in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker used experiential, content marketing to promote their new blend and to transform it into a luxury product. The ‘Symphony in Blue’ took place on 16 and 17 September and was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker’s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the ‘Symphony in Blue’ gives a good impression of how a brand can present itself in a special way and what is involved in organizing such an event. How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of ‘Symphony in Blue‘ for photographs of the event.
Sand Hotel Friesland in Sneek
17-9-2014
We’ve spotted ice hotels and a hotel made of salt before, but this summer the first sand hotel opened. The sand hotel opened temporarily in the Dutch city Sneek in response to the annual Sand Sculpture Festival Friesland. The hotel is inspired by ice hotels located in Sweden and Finland but because of the limitations of sand the organization has chosen for a combination of high quality facilities hidden in a sand sculpture. The sand sculpture of nearly 8 meters represents the town of ‘Bedrock’ from the Flinstones. This design is chosen because of the Hollywood theme of this year. The initiative of a sand hotel is already a great success for the organization: several countries are interested in building a sand hotel as well. A night in the sand hotel in Sneek is bookable until 28 September.
Biggest BYOB edition of the Netherlands
15-9-2014
BYOB, better known as ‘Bring Your Own Beamer’ is an event where artists and film makers bring their own beamer to project their art work. The event is an internationally recognized recipe, but SETUP organizes the largest BYOB editions worldwide in the Netherlands. In cooperation with the Dutch Film Festival the recently opened Tivoli Vredenbrug in Utrecht will transform into a large canvas where about 75 artists exhibit their work. The artists and film makers will beam their artwork on walls, windows and escalators on 26 September from sunset to midnight.
Pop-up coffee bar Black Box in Ghent
12-9-2014
Pop-up coffee bar
A work-out followed by an artisanal cup of coffee. This is possible in the pop-up coffee shop Black Box in the Belgian city of Ghent. The specialty coffee bar is located in a garage box of CrossFit Gent, a gym focused on the new form of fitness, CrossFit. As from 4 September Barista Yf Feller serves freshly made coffees, for a month.
Bullet proof coffee
A special coffee on the menu is the ‘bullet proof coffee’. This is a creamy coffee made from butter from grass-fed cows, coconut oil and French coffee, what gives a boost, both physically and mentally.
For people who don’t like coffee, various activities are organized on location as well. For examples, a second-hand clothing market and an indoor picnic.
Pay-as-you-wish
A special aspect of Black Box is that there’s no pricelist available. Guests give a contribution and are allowed to choose what they think is fair to pay. Black Box is an example of a ‘pay as you wish’ concept which we may years ago in Vienna, Der Wiener Deewan. The system from ‘Pay as you wish’ is used for charity as well, like we spotted in 2007 at restaurant Trien in Herpen. Trust is a more recent example that opened in Amsterdam last year.
Food bloggers at restaurant Karakter
12-9-2014
Hand picked oysters from Zeeland in the south of the Netherlands, mussels, scallops, parsnip, mackerel, ‘gortepap’ (kind of porridge) and wines from Dutch wineries. The chefs of restaurant Karakter in Rotterdam, Pety Breugem and Nathan Vermunt, prove that Dutch cuisine taste great with their menu that consists entirely of products from Dutch soil, both the wines and the dishes. Horecatrends was invited to taste the menu, along with a number of food bloggers. Inviting food bloggers for the release of a new menu, is a great idea to generate more attention. If you are reading this and you own a restaurant; have you ever give this idea a thought, instead of or next to your standard advertising? Especially with food bloggers with many local followers, this might be an addition to your marketing strategy.
Bram Kosterink consultant at Van Spronsen & Partners hospitality consultancy
The potato store in Amsterdam
10-9-2014
A temporary potato store will open in Amsterdam on 26 September. The pop-up store ‘Pieperboetiek’ (pieper is a Dutch nickname for a potato) will be opened for two weeks and is dedicated to potatoes. Besides giving information, 30 kinds of potatoes are sold as well. All types of potatoes are organic and grown locally in the Netherlands. The goal of the store is to reduce the gap between the city and countryside. Visitors can ask questions to potato farmers, a fries-debate is held and a potato dinner is organized. The ‘Pieperboetiek’ is an initiative of Krispijn van den Dries, a biodynamic farmer and slightly a potato activist. Earlier Krispijn protested against the low prizes of potatoes by dumping 6.000 kilos of potatoes on the Dam in Amsterdam. Krispijn is, together with city farmer and journalist Felicia Alberding and the Youth Food Movement, committed to an honest food system and better relationships between the city and the countryside.