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The Doggy Route to Happiness | The world’s first sightseeing tour for dogs

12-8-2025

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Last weekend, Helsinki, known as the happiest capital in the world, launched The Doggy Route to Happiness, believed to be the world’s first sightseeing tour designed especially for dogs. The event coincided with the World Dog Show 2025 and attracted over 1,000 dogs and their owners.

2 minutes read

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HosPETality | Tail-wagging ideas to pamper four-legged guests

11-8-2025

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On August 26, it’s International Dog Day once again – the perfect moment to share some more fun examples of how the four-legged friends of guests are welcomed in hotels and restaurants. More and more, we see reels showing even large dogs going on holiday, sometimes even flying on planes! Honestly, I can’t imagine taking our office dog Jimmy on a long flight… In this article other examples of HosPETality, like: the Chief Happiness Officer at the Fairmont Tokyo, enjoying a martini, beer or ice cream with your dog, off-leash play areas, a ‘Dog Stick Library’ and more. ^Marjolein

This article follows up on our earlier HosPETality piece from 2022, with more examples of pet-friendly initiatives.

3 minutes read

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Trends we spotted | Week 32

8-8-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
• Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
• The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
• Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
• Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
• To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
• This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
• Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
• The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.

Enjoy reading!

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Trends we spotted | Week 30

25-7-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
• For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
• Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
• Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
• KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
• Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
• Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
• Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
• Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!

Enjoy reading!

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Chipotle launches global ‘album premiere listening party’ with pop star Alex Warren

17-7-2025

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Today, Thursday July 17, Chipotle Mexican Grill is teaming up with singer and Chipotle superfan Alex Warren for a unique global event: an album premiere listening party for his new album You’ll Be Alright, Kid. From 5:00 PM to 8:00 PM local time, the album will be played in nearly 4,000 Chipotle locations across the U.S., Canada, the UK, and France. It’s the first time an artist has ever launched new music in this many restaurants simultaneously. The album will be officially available on all streaming platforms starting July 18.

This album premiere listening party is a unique collaboration between an artist and a restaurant chain! Inspiration for others?

2 minutes read

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The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative

14-7-2025

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With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.

2 minutes read

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Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

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When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

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Trends we spotted | Week 27

4-7-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
• Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
• Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
• Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
• With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
• Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
• Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
• At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
• Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

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Poké Perfect launches limited edition Kesbeke Bowl

3-7-2025

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As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.

2 minutes read

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Trends we spotted | Week 25

23-6-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• INK Hotel Amsterdam is turning pink for the tenth time during Pride Amsterdam. This anniversary edition is titled ‘Ten Years of Reflection’. From July 24 through August 3, 2025, it’s called the PINK Hotel.
• Distillers Hotel will bring new life to historic Schiedam distillery. Scheduled to open in 2026.
• Last week Frittenwerk opened their first store in Münich, it’s their 45^th store in Germany.
• KYU NYC, a full-service restaurant, is aiming to shake up the New York City lunch scene with the launch of KYU Grab & Go, pick-up point: the window.
• Another window opened in NYC: Buchette del Vino, the city’s first ‘Florentine Wine Window’.
• We came across ‘The World’s First Sky Beach Club’ on Instagram. The location of the Tribe Sky Beach Club? Emsphere Mall in Bangkok, Thailand.
• Inspiration for beach clubs: a Low Tide Golf Game. Looks like fun!
• A great example of a fun little gesture of hospitality: the VIP #DogPerrignon service from SiSo Beach Mallorca.
• The CuliQuiz Top 100 is a nationwide audience award created for and by the Dutch hospitality industry. Applications are open now and the winners will be announced during Gastvrij Rotterdam. Created together with the Week of Hospitality.
• An event by Hospitality Pact marked the official launch of the new platform Discover Hospitality — the central hub of a national digital campaign designed to inspire young adults to pursue a career in hospitality in the Netherlands.

Enjoy reading!

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