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Trends we spotted | Week 5

3-2-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
• Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
• McDonald’s Germany launches new platform, for everyone who is really hungry.
• AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
• Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
• ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
• McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
• Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
• Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.

Enjoy reading!

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

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Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

2 minutes read

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

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Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

2 minute read

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Young Poelzicht talent given the spotlight | Wine Bar & Bistro Petit Caveau has opened in Tiel

23-1-2026

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Since January 7 2026, the Betuwe region in the Netherlands has gained a new culinary hotspot: Wine Bar & Bistro Petit Caveau in Tiel. Located in one of the oldest listed buildings in the historic city centre at Korenbeursplein 1. Edwin Muns, an experienced entrepreneur joins forces with young talents Camilo van Drumpt Sanstra and Olivier Landewers from Brasserie Poelzicht. The result is an intimate venue where fresh Mediterranean bistro dishes, genuine hospitality and a distinctive wine list come together.

2 minutes read

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Inspiration for 2026, from 2025

8-1-2026

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Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.

You can download the whitepaper for free on the next page.

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Mastercard Hotelnacht 2026 | The Art of Balance

8-1-2026

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On January 17 & 18, during the Mastercard Hotelnacht (Hotel Night) Amsterdam, the city will revolve around wellness, energy and unique hotel experiences. During Mastercard Hotelnacht, the most beautiful hotels in the city open their doors to residents of Amsterdam, offering a weekend full of one-night-only experiences. Visitors from outside Amsterdam can also take part in the experiences. The 2026 edition is all about The Art of Balance: the perfect mix of wellness and celebration, calm and excitement – in true Amsterdam style. Hotelnacht is the perfect opportunity for residents of Amsterdam and other curious visitors to experience the city in a completely new way.

2 minutes read

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Soenil Bahadoer is the first Dutch chef to join the Dom Pérignon Society

22-12-2025

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Dom Pérignon is proud to announce that chef Soenil Bahadoer has become the first Dutch chef to join the Dom Pérignon Society. With his admission, Bahadoer joins a select international collective of chefs, artists and creative innovators who share the core values of the champagne house of Dom Pérignon: craftsmanship, imagination and the pursuit of perfection within the limits of a single harvest year.

2 minutes read

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Trends we spotted | Week 51

19-12-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Spotted in New York: the push pop sushi van Suka Sushi!
• Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
• Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
• Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
• Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
• Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
• Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
• A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
• Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
• On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.

Enjoy reading!

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Trends we spotted | Week 50

12-12-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• At exit 22 of the A28, McDonald’s Zwolle – De Lichtmis A28 has officially opened. The restaurant is located in the same building as the renovated roadside restaurant De Lichtmis in the east of the Netherlands.
• Radisson Hotel Group is expanding its European portfolio with two new properties, focusing on accessible design hotels and quality resorts. Prize by Radisson Osnabrück and the Baltic View Resort & Spa in Międzyzdroje Poland.
• Could conchas become the new hype like croissants?
• New added sugar warnings on menu’s at chain restaurants in New York City. Done with a new icon.
• 7-Eleven is helping the ‘tamago sando’ gain popularity in the U.S. with its new Japanese-style egg salad sandwich.
• Crispy chili oil popular even in our Dutch traditional dish the oliebol.
• Lidl US is adding a playful twist to the holidays with its first-ever holiday meal deal and a quirky fragrance collaboration, resulting in Eau de Croissant.
• Rémy Martin, the renowned French cognac house, is celebrating Lunar New Year with a limited-edition collaboration with Chinese artist Xue Song. Rémy Martin also introduced a Year of the Horse Old Fashioned, offering a festive twist on the classic cocktail. Recipe in the article.

Enjoy reading!

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ibis hotels launches ‘The Go Getters’ series

11-12-2025

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ibis, the leading global economy hotel brand, recently announced the launch of ‘The Go Getters’, its first-ever social miniseries. The innovative content series marks a bold move by a global hospitality brand into the fast-growing world of miniseries, ultra-short, vertical video story series that have captivated hundreds of millions of viewers worldwide. If you’ve ever tried planning a group trip, ibis’ new social miniseries The Go Getters may feel strikingly familiar. The brand’s first foray into vertical storytelling blends creator energy with real travel mishaps, resulting in a surprisingly bingeable experience.

2 minutes read

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