Earth hour

24-3-2010

All over the world hotels and restaurants participate in Earth Hour, an initiative by WWF (World Wildlife Fund). For one hour the lights where switched off! Candles on the table, no illuminated logos, “unplugged” candlelight concerts, one hour walk with torches and so on. 

March 20th: Macaron day

21-3-2010

For the fifth consecutive year master pastry chef Pierre Hermé organized Le Jour du Macaron. New York participates for the first time this year where the day is called “Macaron Day” at the initiative of François Payard, chef and owner of Chocolate Bar François. Who will follow in The Netherlands?

 

Learn English while dining out

12-3-2010

The Spanish restaurant chain Fresc Co. offers guests the opportunity to practice their English while they’re dining out. Fresc Co. owns 40 restaurants in 11 Spanish cities, with an emphasis on fresh ingredients and Mediterranean dishes. The teachers focus on everyday language and work situations in sessions that last two hours. In this way, the restaurant chain gives something back to their guests in these difficult economic times. 

Trips for visually impaired people

6-3-2010

For visually impaired it is often difficult if not impossible to travel alone. Eyes Travel Travel agency offers tours in England especially for visually impaired people. They are assigned to someone who can see, to describe the environment, or assist them with activities.

Ben & Jerry’s Give it Forward

3-3-2010

The first give-it-forward website by Ben & Jerry’s. An initiative by which you give away something of yourself and get something back from somebody else. Ben & Jerry’s takes the lead and gives away 100 ice creams. Whoever makes the bid, will in return offer something the others can bid on.

Wheelchair or bagage trolley?

25-2-2010

At the airport of Sao Paulo, Brasil, these luggage carts are available. By the image of the Paralympic athlete it looks as if a wheelchair is pushed forward. Howerver, this is a fund raising campaign for athletes. So that they are able to attend the paralympics.

Co-creation at Starbucks

16-2-2010

Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.

Meetingspot.nl

12-2-2010

Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.

Bar Battle Zandvoort 2010

10-2-2010

In Zandvoort, The Netherlanfs, three restaurants (Laurel & Hardy, The Klikspaan and Fame) initiated the Bar Battle. For 1 week,12 teams take over a bar. The teams are judged on promotion activities, special offers professionalism and skills. There are teams of the police force, de local tourist information office, drivers and other groups.

Wine-burger tasting

8-2-2010

Learn About Wine, a U.S. organization that organizes wine tastings, has a new project. They will organize tastings with different red wines combined with real American hamburgers.

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