The use of Social Media by Lego

14-2-2013

Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.

The toasted sandwich factory

13-2-2013

The Toasted Sandwich Factory, a living installation about the miracle that precedes the food on your plate. Situated in the middle of Amsterdam (in de Van Gendthallen) where the Toasted Sandwich Factory becomes part of the temporary city of Mediamatic. All the ingredients used in the toasted sandwich are grown or fed in the factory. Within a couple of months grain should be ready to harvest, the pigs ready for slaughter and the cows supply milk for the cheese. Anyone can come and visit or possibly help at the factory. The factory shows the origin and the production process of the toasted sandwich. Currently, the enthusiasts behind the Toasted Sandwich Factory are looking for donations.

Different crepe

12-2-2013

Inspiration from the Malaysian kitchen. Use crêpe batter instead of the salted coconut milk recipe of the ‘Roti Jala‘. Fill a mold as shows or a funnel with the batter and make circular movements above the stove. By circling you will create a perforated crêpe, streched over a dish will create a chic effect.

Discount for children with good behaviour

12-2-2013

The Italian restaurant Sogno di Vino in America gives some families with children a discount on the bill. When children behave well during dinner, the parents will get a discount of 4 dollar. It is described at the bill as ‘Well behaved kids’.

WE CANTEEN, an innovative catering concept

12-2-2013

Inspired by the Asian food court, the students Maaike and Charlotte devised the catering concept WE CANTEEN. This catering concept is for universities, businesses, hospitals or other institutions. There are several stalls where local entrepreneurs can offer their products and tell the story behind it. For each location WE CANTEEN determines which local entrepreneurs can offer their specialties for the relevant public. The offer will be diverse and the local entrepreneur get the opportunity to sell their products. During the Dutch Foodservice Congres 2013 (the 5th of February) WE CANTEEN is awarded ‘Most innovative Out of Home concept 2012/2013’.

Reservation site lets users upload pics

11-2-2013

The online restaurant reservation provider, OpenTable, has acquired ‘FoodSpotting’, a San Francisco start-up. FoodSpotting is an app and it’s sole mission is to let users showcase their latest restaurant meal, what it looks like and where to get it. OpenTable will intergrate the app into its reservation system. How the integration will look like isn’t clear yet except that the focus will be on visuals.

2021: the ‘FoodSpotting’ app, the Hot Trend of 2010, is no longer available. Check out the article at ChefsTemp about what happened to the app that once promised users they would help them decide “what to eat, not just where”?

Chocolate lamp

7-2-2013

Picture this; just before dessert, the waiter dimms the lights and serves a brown pyramid, the chocolate starts to melt slowly and a led lights appears. Sweden-based designer Alexander Lervik created this chocolate lamp with the help of Scandinavian LED specialists SAAS Instruments.

A new way to get drunk

7-2-2013

The Vaportini provides a special way of consuming alcohol. The drink is heated and the alcohol vapor can be inhaled through a straw. As the alcohol is directly absorbed into the blood, the effect of alcohol is immediately felt. The Vaportini has the advantage of no carbs and calories.

Special egg for Valentines day

5-2-2013

On the website of Ediva they show how to make these eggs. Nice for on a salad on Valentine’s Day. For breakfast a heart shaped sunnyside up egg is great as well.

Chicken and waffles by iNG restaurant

5-2-2013

A taste of a dish debuting on the next menu at iNG Restaurant. Chef Charlie Harrison serves up the Chicken and Waffles course. Video by Future Food Films.

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