Trends we spotted | Week 42
20-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
- Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
- DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
- Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
- Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
- The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
- The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
- McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.
Enjoy reading!
Trends we spotted | Week 40
3-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
- Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
- The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
- the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
- In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
- Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
- Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
- What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.
Enjoy reading!
Trends we spotted | Week 30
25-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
- For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
- Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
- Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
- KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
- Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
- Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
- Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
- Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!
Enjoy reading!
The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative
14-7-2025
With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.
2 minutes read
Trends we spotted | Week 07
17-2-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- At Marian’s Restaurant in NYC on Greenwich Avenue, they serve a Jello Negroni next to their Negroni. Spotted on Instagram.
- With the highly anticipated release of Paddington in Peru, Corner Bakery Cafe® invites guests to enjoy the perfect pairing – the Teddy Latte and Teddy Milk.
- The rebranding of the former Eden Hotels has begun, Designhotel Maastricht is now called Leonardo Boutique Hotel Maastricht City Center.
- Restaurant Elements at the sustainable Bucuti & Tara Beach Resort in Aruba has been renovated by the Dutch interior design agency FG Stijl.
- The Dutch National Week Without Meat & Dairy (March 3 to March 9 2025) takes a local approach in its already eighth edition.
- McDonald’s Germany sought to engage young people and politicians in conversation during their Burger Dialogue.
- For those who prefer a bottle to a can but only have cans in the house: the Can Caps.
- a&o Hostels officially open the doors of a&o Firenze Campo di Marte in Florence.
- Radisson Hotel Group continues its growth in Europe with the opening of two new hotels: Radisson RED Galway in Ireland and the Albrighton Hall Hotel & Spa in the UK.
Enjoy reading!
Trends we spotted | Week 51
20-12-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Dirty Sodas – we wonder if Europe will be taking over this trend from Utah? It’s served at for example SWIG, ‘home of the original dirty soda’, as they call themselves.
- Some inspiration via Instagram: we love the stick library of the Sanctuary Beach Resort and the simple but festive looking ‘Snowman Latte’. Why not serve slices of this festive looking Tiramisu Cabin? We love The Santa Lucia Kayak Parade in the canals of Copenhagen, by restaurant Kayak Bar. And the ‘Embassy Diplomat Screens’, a very luxurious cinema in Thailand.
- A cocktail flight as inspiration! Rodrigo’s Mexican Grill created a margarita flight.
- Top-Loaded Fries at Dave’s Hot Chicken.
- New products for ice tea series BOS – with the BOSpresso you make the perfect Rooibos Cappuccino or Latte.
- WE ARE EDN is a new, approachable, family-friendly, all-day dining concept in Amsterdam.
- Progressive Slow Food restaurant Pianeta Terra was ranked 31st in the 50 Top Italy list of 50 best Italian restaurants in the world. Making it the best Italian restaurant in the Netherlands. There is another Italian restaurant in the Netherlands on the list: at spot 45 is chef Pasquale Carfora’s restaurant Aroma in Vaassen.
Enjoy reading!
Trends we spotted | Week 48
2-12-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Wheat flour brand NACARINA from Costa Rica created a cake replica to celebrate the historic reopening of the Cathedral of Notre-Dame in Paris. The official reopening is on December 8th this year.
- UNESCO and Relais & Châteaux announce a partnership for sustainable development in harmony with all life on earth.
- CollaBEARation Build-A-Bear & KFC®: Bears in KFC outfits!
- Zara opened Zacaffé in Madrid, Zara by Castro coffee shop and a coffee shop concept store in Athens.
- Clone, the European foodtech startup from Paris that has raised €105 million in funding, is officially launching in the Netherlands.
- Collaboration of restaurant Parkheuvel (**) with Parkcafé Parqiet.
- SOUS celebrates 2-year anniversary and kicks off Christmas.
- ‘Wie zoet is krijgt lekkers! (Those who are sweet get treats) – This year MR PORTER Steakhouse, Bar & Lounge, IZAKAYA Asian Kitchen & Bar, THE DUCHESS and MOMO Restaurant, Bar & Lounge are offering a unique interpretation of a Sinterklaas classic on Thursday December 5: the chocolate letter.
- And from Instagram: the Louis Vuitton dog collection. Would fit nicely in luxury hotels that allow dogs!
Enjoy reading!
Residence Inn The Hague | Money from disposable packaging for charity
10-9-2024
Hotel Residence Inn by Marriott The Hague recently launched a special collection bin for deposit packaging in its lobby. The hotel, falling under Hotel management company International Hotel Capital Partners (IHCP), has collected more than 500 plastic bottles and cans. The deposit collected will be donated by the hotel to the Plastic Soup Foundation.
1 minute read
Hilton Amsterdam| Bright pink robots seek input on how technology can foster peace
29-8-2024
Rohn Rennon and Roko Rono, the bright pink robots that make the world a better place, are staying at the Hilton Hotel on the Apollolaan in Amsterdam until September 11th. This is the same place where John Lennon and Yoko Ono held their famous Bed-In for Peace in 1969. As a continuation of this peace message, Rohn and Roko are asking you to submit your peace dream for an interactive art installation.
Celebrate Pride 2024 in the hospitality industry
23-7-2024
Amsterdam is celebrating inclusivity these weeks, with the PRIDE as highlight. Last Monday was Pink Monday in Tilburg and in the coming period there are LGBTIQA+ events in various cities in the Netherlands. Hotels are hosting events and restaurants are creating delicious rainbow dishes! A list of places that are paying attention to Pride 2024 and initiatives in the hospitality industry!
3 minutes read
McDonald’s Nederland lanceert Impact Rapport 2024-2025 
McDonald's Germany and cult series FRIENDS launch new menu
Medewerkers van DoubleTree by Hilton Amsterdam Centraal Station zetten zich in voor goede doelen
New global hand hygiene guidelines issued by the WHO and UNICEF 
Ruby Hotels x Hugo Mulder DHM - The Art of Connection
Taste of Horecava by Gault&Millau 2026
World leading Mayfair hotel The Connaught announces new book launch
