McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
Edible Arrangements sells bouquets made from fresh fruit. The ‘confetti fruit cupcake’ is a festive bouquet of fruit in different forms with cupcakes. For the cupcake, a pineapple is shaped in a cupcake, dipped in white and brown chocolate and topped with festive sprinkles. The cupcake-shaped pineapple is arranged in a cupcake holder together with other fresh fruit. The ‘confetti fruit cupcake’ is a cheerful bouquet to serve for dessert or breakfast. Edible Arrangements has many outlets in America (more than 1.000), but also in the Far East, Middle East and Italy.
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the action of the last year by The Cavendish Hotel. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail. Who knows your company might be on horecatrends.
These truffle eggs are fun to serve as dessert during the Easter dinner. Or wrap the truffle eggs up in a box as a personal gift. The classic chocolate truffle recipe is from chef Chris Horridge. Watch the recipe here.
Josh Tetrick, founder of start up Hampton Creek food, worked together with specialists such as food scientists, chefs and molecular biologists to figure out how to create a product that is made out of plants but works like an egg. The team had to dissect an egg down to its microbiology and nutritional components. They developed a plant-based egg, called ‘Beyond Eggs’. The Beyond Eggs can replace an egg in food like baked goods, dressing ore sauces. Beyond Eggs are healthier, cholesterol-free, allergy-free and the food safety is better.
On April 6 the Belgian Beer Day will be organized. The Captain Beerheart Foundation organize this event to connect all Belgian beer fans from all over the world and toast to Belgian Beer. More than 8.000 people from 103 countries already support the Belgian Beer Day.
Restaurant De Compagnon in Amsterdam serves appetizers on a bicycle handlebar with a tray. Nowadays many restaurants are working with local products, but in Amsterdam there are few local products available. Therefore restaurant De Compagnon approached this trend in a different way. The nature of Amsterdam has been characterized by bicycles. Serving appetizers on a bicycle handlebar is a wink to the trend ‘local’.
The company ‘Ganslekker’ produces a spread made of goose meat. The number of geese in the Netherlands is increasing and often causes (environmental) problems. For these reasons, the geese are shot. ‘Ganslekker’ uses the meat of these shot geese to make spread. The spread is available as ham or foie gras pate and is organic and sustainable.
The doughnut is very popular in the United States and there are more new varieties on the market. Lucky’s Doughnuts creates authentic, handmade doughnuts in many variants. Likewise the crème brûlée doughnut, a doughnut filled with vanilla pastry cream topped with crisp, burnt sugar caramel shell. They also have other special doughnuts like a tiramisu or blood orange doughnut.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
Fun t-shirts to be to be worn by the chef at the breakfast buffet..
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
Edible Arrangements sells bouquets made from fresh fruit. The ‘confetti fruit cupcake’ is a festive bouquet of fruit in different forms with cupcakes. For the cupcake, a pineapple is shaped in a cupcake, dipped in white and brown chocolate and topped with festive sprinkles. The cupcake-shaped pineapple is arranged in a cupcake holder together with other fresh fruit. The ‘confetti fruit cupcake’ is a cheerful bouquet to serve for dessert or breakfast. Edible Arrangements has many outlets in America (more than 1.000), but also in the Far East, Middle East and Italy.
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the action of the last year by The Cavendish Hotel. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail. Who knows your company might be on horecatrends.
These truffle eggs are fun to serve as dessert during the Easter dinner. Or wrap the truffle eggs up in a box as a personal gift. The classic chocolate truffle recipe is from chef Chris Horridge. Watch the recipe here.
Josh Tetrick, founder of start up Hampton Creek food, worked together with specialists such as food scientists, chefs and molecular biologists to figure out how to create a product that is made out of plants but works like an egg. The team had to dissect an egg down to its microbiology and nutritional components. They developed a plant-based egg, called ‘Beyond Eggs’. The Beyond Eggs can replace an egg in food like baked goods, dressing ore sauces. Beyond Eggs are healthier, cholesterol-free, allergy-free and the food safety is better.
On April 6 the Belgian Beer Day will be organized. The Captain Beerheart Foundation organize this event to connect all Belgian beer fans from all over the world and toast to Belgian Beer. More than 8.000 people from 103 countries already support the Belgian Beer Day.
Restaurant De Compagnon in Amsterdam serves appetizers on a bicycle handlebar with a tray. Nowadays many restaurants are working with local products, but in Amsterdam there are few local products available. Therefore restaurant De Compagnon approached this trend in a different way. The nature of Amsterdam has been characterized by bicycles. Serving appetizers on a bicycle handlebar is a wink to the trend ‘local’.
The company ‘Ganslekker’ produces a spread made of goose meat. The number of geese in the Netherlands is increasing and often causes (environmental) problems. For these reasons, the geese are shot. ‘Ganslekker’ uses the meat of these shot geese to make spread. The spread is available as ham or foie gras pate and is organic and sustainable.
The doughnut is very popular in the United States and there are more new varieties on the market. Lucky’s Doughnuts creates authentic, handmade doughnuts in many variants. Likewise the crème brûlée doughnut, a doughnut filled with vanilla pastry cream topped with crisp, burnt sugar caramel shell. They also have other special doughnuts like a tiramisu or blood orange doughnut.
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