Trends we spotted | Week 48
28-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
- Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
- Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
- The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
- Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
- McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
- At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
- The Social Hub invests €227 million in new B Corp hub in Edinburgh.
- The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.
Enjoy reading!
Ozempic menu | Hype or something to it?
24-11-2025
A blog by Marjolein van Spronsen about the increasingly common ‘Ozempic menu’ popping up abroad. A recent article in The New York Times noted that 8 to 10% of Americans now use some form of Ozempic*. The article also gave several examples of how restaurants and bars are responding to this trend. Marjolein wonders whether more people aged 60 and over, like herself, might also prefer enjoying a ‘mini meal’.
This blog was previously published in Dutch on the Van Spronsen & Partners Group’s website.
2 minutes read
Trends we spotted | Week 46
14-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
- Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
- Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
- Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
- Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
- Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
- Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.
Enjoy reading!
Trends we spotted | Week 43
28-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
- Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
- Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
- How SMARTLINEN® takes linen management to the next level.
- Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
- Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
- ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
- Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
- The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.
Enjoy reading!
Trends we spotted | Week 41
13-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Waterman House will become the AMANO’s Group second hotel in London.
- ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
- Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
- Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
- Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
- From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more.
- To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter!
- In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.
Enjoy reading!
Trends we spotted | Week 39
29-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
- Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
- A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
- Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
- The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
- Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
- October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
- World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.
Enjoy reading!
Trends we spotted | Week 38
19-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
- Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
- The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
- Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
- Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
- Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
- Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
- We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
- The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?
Enjoy reading!
Trends we spotted | Week 32
8-8-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
- Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
- The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
- Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
- Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
- To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
- This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
- Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
- The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.
Enjoy reading!
Young Entrepreneurs & new locations | Ikigai, restaurant Salut and the Salsa Shop
28-7-2025
Every day, we spot fun and inspiring new concepts. This week: restaurant Salut in De Pijp, lunch concept Ikigai in Leiden, and the latest Salsa Shop opening at Amsterdam Central Station.
In the heart of De Pijp in Amsterdam, Restaurant Salut has opened its doors: an all-day café combining French charm with Mediterranean comfort. The concept comes from the entrepreneurs behind restaurant Bisous. In Leiden, a new lunch spot has launched on Haarlemmerstraat: Ikigai. Here, you can enjoy sandwiches with Japanese toppings on brioche bread, paninis, and special drinks. Lastly, the Salsa Shop recently opened its 18th location. At Amsterdam Central Station, you can now grab a fresh burrito or quesadilla!
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
2 minutes read
Trends we spotted | Week 28
14-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nazuna Inc. which operates friendly, luxurious machiya inns in Kyoto, has launched a new experienced-based recruitment model: ‘Stay first, then interview’. An inspiring approach?
- Wouldn’t it be great to have a cookies ATM at your favourite bakery? In Darwin, Australia The Cookie Lab has just that: its very own Cookies ATM.
- The Lobby in Amsterdam has once again affirmed its status as a top wine destination, earning two Wine Spectator’s 2025 Restaurant Awards and they start Cork-Free Mondays.
- Using local events in your marketing strategy is a classic tactic. The Ivy Collection gives us with a great example with their Centre Court Melting Bombe during Wimbledon.
- As of July 1st, McDonald’s Switzerland has introduced a new twist on their iconic McRaclette burger: a chicken version.
- The Aussie Jawssie cocktail and the Sharky Temple mocktail are back at Outback Steakhouse locations across the US. We love the names and the presentation!
- Check out this interesting on QSR Magazine about KFC’s bold new brand: Saucy by KFC is shaking up the fast food world.
- At International Hotel Capital Partners (IHCP), employees can save for personal dreams through their innovative Bucketlist Programme. Here is a great example of how it works.
- On Thursday, July 17, the terrace of WOLF Food Market in Antwerp will once again transform into an open-air cinema. Expect a screening of the movie Pulp Fiction, a Campari Spritz and an exclusive live BBQ by Rambo.
Enjoy reading!
McDonald's launches The Grinch Meal in the US
A warm Sinterklaas celebration thanks to the efforts of the IHCP-hotels
The Berkeley unveils artwork ‘Aurora Light in Motion’ by Rob and Nick Carter 
Sustainable food at the Nederlands Fotomuseum thanks to caterer Qeet
Entrance lobby TRIBE The Hague
The Library Bar in the new The Hoxton in Dublin
The Social Hub Edinburgh
