Trends we spotted | Week 24

13-6-2025

  • Hai - Hutten Albron ImpactmakersHai - Hutten Albron Impactmakers
  • Trends we spotted
  • HBO Max Hot Fellas Bakery pop-up in NYCHBO Max Hot Fellas Bakery pop-up in NYC
  • Rendering of the soft serve billboard by Carvel Ice CreamRendering of the soft serve billboard by Carvel Ice Cream
  • Chipotle Tattoo event in the USChipotle Tattoo event in the US
  • Marriott Luxury Dining SeriesMarriott Luxury Dining Series
  • Nobu KrakowNobu Krakow
  • Hai - Hutten Albron ImpactmakersHai - Hutten Albron Impactmakers
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”: a ‘Hot Fellas’ Bakery pop-up.
  • An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’.
  • Celebrating 750 years of Amsterdam at Amsterdam Breakfast on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.
  • Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town.
  • Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18.
  • Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements, today on June 13.
  • Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels.
  • Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.
  • Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: Hai – Hutten Albron Impactmakers.

Enjoy reading!

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Next Robot launches ‘Al Dente’ | An AI-powered pasta and risotto cooking robot

12-6-2025

  • Next Robot's Al Dente (L) and Robby (R)Next Robot's Al Dente (L) and Robby (R)

Culinary robotics company Next Robot unveiled its latest innovation, ‘Al Dente’, at the 2025 National Restaurant Association Show in Chicago. Designed to automate the preparation of pasta and risotto with precision and consistency, Al Dente expands the company’s mission to combine technology with culinary tradition.

2 minutes read

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Trends we spotted | Week 20

19-5-2025

  • ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool
  • Trends we spotted
  • White Castle welcomes 14 fans into their ‘Cravers Hall of Fame’White Castle welcomes 14 fans into their ‘Cravers Hall of Fame’
  • This is a real summer festival - Ben & Jerry’s ‘Sundaes In The Park’ FestivalThis is a real summer festival - Ben & Jerry’s ‘Sundaes In The Park’ Festival
  • Soul Water launches the 100% recyclable and reusable AlubottleSoul Water launches the 100% recyclable and reusable Alubottle
  • Mr. Charlie’s plant-based fast-food chain accelerates U.S. growthMr. Charlie’s plant-based fast-food chain accelerates U.S. growth
  • Mason's Famous Lobster Rolls are growing their presenceMason's Famous Lobster Rolls are growing their presence
  • First Mason's Famous Lobster Roll in Milano Italy credits Mason'sFirst Mason's Famous Lobster Roll in Milano Italy credits Mason's
  • Dante NYC travels to Claridge’s Restaurant for month-long residencyDante NYC travels to Claridge’s Restaurant for month-long residency
  • Dante NYC travels to Claridge’s Restaurant for month-long residency 1Dante NYC travels to Claridge’s Restaurant for month-long residency
  • ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A real summer festival with unlimited ice cream is coming to London: Ben & Jerry’s ‘Sundaes In The Park’.
  • Another seasonal event in London: ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool.
  • It’s shaping up to be a busy summer in London, with New York’s acclaimed aperitivo bar and restaurant Dante, hosting a month-long residency at Claridge’s Restaurant.
  • A takeaway spot in Barcelona is serving bite-sized flavour bombs somewhere between a pizza and an empanada, called Tino’s.
  • After making its European debut last year in Milan, Italy, Mason’s Famous Lobster Rolls is planning to open 100 locations across Europe.
  • Soul Water launches their Alubottle a 100% recyclable and reusable water bottle, offering a stylish and sustainable alternative to single-use plastic.
  • White Castle puts its biggest fans in the spotlight through its ‘Cravers Hall of Fame’
  • Burger King France teamed up with the Buzzman agency and created a sweet and original Ice Burger. A sweet disc burger filled with ice cream, nuts and chocolate, that’s being introduced by a mysterious Parisian pastry chef.
  • Charlie’s TMS is revolutionizing plant-based fast food and expands its U.S. presence with 18 new stores in Arizona.

Enjoy reading!

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Papa d’Amour by Dominique Ansel | A new Asian bread culture bakery in NYC

15-5-2025

  • Papa d'Amour - Almond Pot - credits Evan SungPapa d'Amour - Almond Pot - credits Evan Sung
  • Papa d'Amour by Dominique Ansel - credits Evan SungPapa d'Amour by Dominique Ansel - credits Evan Sung
  • Papa d'Amour - credits Evan SungPapa d'Amour - credits Evan Sung
  • Papa d'Amour - Croissant Shokupan - credits Evan Sung
  • Papa d'Amour - Heirloom Tomato Sando - credits Evan SungPapa d'Amour - Heirloom Tomato Sando - credits Evan Sung
  • Hot Dog & Sticky Rice Danish - credits Papa d'AmourHot Dog & Sticky Rice Danish - credits Papa d'Amour
  • Taro Lace Batter Mochi Donut - credits Papa d'AmourTaro Lace Batter Mochi Donut - credits Papa d'Amour
  • Pretzel Salt Egg Tarts - credits Evan SungPretzel Salt Egg Tarts - credits Evan Sung
  • Papa d'Amour - Almond Pot - credits Evan SungPapa d'Amour - Almond Pot - credits Evan Sung
  • Papa d'Amour by Dominique Ansel - credits Evan SungPapa d'Amour by Dominique Ansel - credits Evan Sung
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On May 22nd, chef Dominique Ansel will open a new bakery dedicated to Asian bread culture at 64 University Place (between 10th & 11th Streets) in New York City, of course, with his signature creative touch. The first images already look promising; this is yet another bakery worth visiting in NYC! The name, Papa d’Amour, is the nickname his children gave him.

We’re big fans of Dominique Ansel’s creativity and we love sandos, those fluffy sandwiches made with shokupan or fluffy milk bread. In Amsterdam, they’re sold at Ranchi. Now we can’t wait to try the Taiwanese soft shokupan, the steamed croissant boos and especially the ‘Hot Dog & Sticky Rice Danish’ we saw on Instagram, it looks amazing! Although choosing might be difficult, as the ‘Scallion Basil Bloom’ looks delicious as well.

2 minutes read

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Young entrepreneurs & new locations | Satay Club, FRIT’ZZA and Design & Wijn

13-5-2025

  • Design & Wijn proeflokaal Haarlemmerdijk Amsterdam - Ontwerp & Foto Rose GrootDesign & Wijn proeflokaal Haarlemmerdijk Amsterdam - Ontwerp & Foto Rose Groot
  • Satay Club - authentic satay in Amsterdam - credits ninetynine_3000Satay Club - authentic satay in Amsterdam - credits ninetynine_3000
  • Satay Club in Amsterdam credits ninetynine_3000Satay Club in Amsterdam credits ninetynine_3000
  • Satay Club - authentic satay from the streets of Jakarta to the streets of AmsterdamSatay Club - authentic satay from the streets of Jakarta to the streets of Amsterdam
  • Satay Club - authentic satay from the streets of Jakarta to the streets of AmsterdamSatay Club - authentic satay from the streets of Jakarta to the streets of Amsterdam
  • At FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza frittaAt FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza fritta
  • At FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza frittaAt FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza fritta
  • At FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza frittaAt FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza fritta
  • At FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza frittaAt FRIT’ZZA in Utrecht, you can enjoy a traditional Neapolitan pizza fritta
  • Design & Wijn Amsterdam - Nederlandse wijn en Wijnaccessoires - credits Rose GrootDesign & Wijn Amsterdam - Nederlandse wijn en Wijnaccessoires - credits Rose Groot
  • Design & Wijn proeflokaal Haarlemmerdijk Amsterdam - Ontwerp & Foto Rose GrootDesign & Wijn proeflokaal Haarlemmerdijk Amsterdam - Ontwerp & Foto Rose Groot
  • Satay Club - authentic satay in Amsterdam - credits ninetynine_3000Satay Club - authentic satay in Amsterdam - credits ninetynine_3000
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Every day, we spot fun and inspiring new concepts. This week: Satay Club and Design & Wine in Amsterdam and FRIT’ZZA in Utrecht.

In the heart of Amsterdam, at Haarlemmerstraat 47, Satay Club has opened its doors: a fast-casual restaurant bringing authentic Javanese street food to the city, with satay from the charcoal grill taking center stage. FRIT’ZZA is the first restaurant in the Netherlands to serve traditional Neapolitan pizza fritta, fried pizza, Italy’s favorite street food. And at Haarlemmerdijk 129 in Amsterdam, you’ll find Design & Wijn, a unique wine store where Dutch quality wine and design come together.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 19

12-5-2025

  • The bagels of Bagels & Beans are now available at Ekoplaza in the NetherlandsThe bagels of Bagels & Beans are now available at Ekoplaza in the Netherlands
  • Trends we spotted
  • The Connaught X Goodwoof - a canine collaboration in May 2025The Connaught X Goodwoof - a canine collaboration in May 2025
  • The Connaught X Goodwoof - a canine collaboration in May 2025The Connaught X Goodwoof - a canine collaboration in May 2025
  • Heavenly stunt by Kamado Joe - White smoke marks the start of BBQ seasonHeavenly stunt by Kamado Joe - White smoke marks the start of BBQ season
  • Heavenly stunt by Kamado Joe - White smoke marks the start of BBQ seasonHeavenly stunt by Kamado Joe - White smoke marks the start of BBQ season
  • Spring Pizza with Asparagus at Otomat - Asparagus à la Flamande PizzaSpring Pizza with Asparagus at Otomat - Asparagus à la Flamande Pizza
  • Buona celebrates the tenth anniversary of their founding of ‘National Italian Beef Day’Buona celebrates the tenth anniversary of their founding of ‘National Italian Beef Day’
  • As of June 1st it will be Fletcher Parkhotel De WiemselAs of June 1st it will be Fletcher Parkhotel De Wiemsel
  • Restaurant festival ‘Bite of Amsterdam’ returns June 13–15Restaurant festival ‘Bite of Amsterdam’ returns June 13–15
  • The bagels of Bagels & Beans are now available at Ekoplaza in the NetherlandsThe bagels of Bagels & Beans are now available at Ekoplaza in the Netherlands
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
  • We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
  • the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
  • Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
  • Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
  • Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
  • The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
  • As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
  • Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
  • This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.

Enjoy reading!

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Young entrepreneurs & new locations | MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen

6-5-2025

  • MR PORTER Steakhouse, Bar & Lounge Park Lane 22 in LondonMR PORTER Steakhouse, Bar & Lounge Park Lane 22 in London
  • Foodmaster WageningenFoodmaster Wageningen
  • Foodmaster WageningenFoodmaster Wageningen
  • Foodmaster WageningenFoodmaster Wageningen
  • MR PORTER Steakhouse, Bar & Lounge Park Lane 22 in London
  • MR PORTER Steakhouse, Bar & LoungeMR PORTER Steakhouse, Bar & Lounge
  • MR PORTER Steakhouse, Bar & Lounge Park Lane 22 in LondonMR PORTER Steakhouse, Bar & Lounge Park Lane 22 in London
  • MR PORTER Steakhouse, Bar & Lounge Park Lane 22 in LondonMR PORTER Steakhouse, Bar & Lounge Park Lane 22 in London
  • Foodmaster WageningenFoodmaster Wageningen
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Every day, we spot fun and inspiring new concepts. This week: MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen.

MR PORTER Steakhouse, Bar & Lounge in London has recently opened at 22 Park Lane. This is the third location of this concept from The ENTOURAGE GROUP. With existing venues in Amsterdam and Barcelona, guests in London can now also enjoy MR or MRS PORTER steaks, among many other dishes! Foodmaster Wageningen has opened next to sports complex De Aanloop in the Noordwest district of the city. Guests can enjoy burgers, fries specials, snacks, milkshakes and Master Sundaes.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 18

2-5-2025

  • The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiencesThe Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences
  • Trends we spotted
  • Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in BelgiumDomino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium
  • Laheq in Saudia Arabia - designed by Foster +PartnersLaheq in Saudia Arabia - designed by Foster +Partners
  • Laheq in Saudia Arabia - designed by Foster +PartnersLaheq in Saudia Arabia - designed by Foster +Partners
  • Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer
  • Marriott International has announced it is aquiring citizenMMarriott International has announced it is aquiring citizenM
  • McCrispy™ Strips and the all-new Creamy Chili Dip at McDonald's USAMcCrispy™ Strips and the all-new Creamy Chili Dip at McDonald's USA
  • Sensory Cooking by Homey Tools - kitchen tools designed by Boey Wang of Studio BoeySensory Cooking by Homey Tools - kitchen tools designed by Boey Wang of Studio Boey
  • The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiencesThe Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • We love the idea of making a wedding cake on the spot! Spotted in Italy.
  • Marriott International has announced it is expanding its lifestyle portfolio by acquiring citizenM.
  • The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences.
  • Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.
  • Spotted at Chin Chin labs: vanilla soft serve with French fries and a drizzle of potato peel sauce.
  • The first 3D printed Starbucks store has opened in Brownsville, Texas.
  • Designs have been revealed for Laheq, the first residential-led development at The Red Sea in Saudi Arabia, developed by Red Sea Global (RSG) and designed by Foster + Partners.
  • Starting May 5, McCrispy™ Strips and the all-new Creamy Chili Dip will be available nationwide at McDonald’s USA.
  • Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium.
  • Sensory Cooking by Homey’s Tools for Life elevates the cooking ritual with kitchen tools designed by Boey Wang of Studio Boey.

Enjoy reading!

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Young Entrepreneurs & New Concepts | Gyojasang, MOSH!, and Fine-Dining Restaurant NORRA

28-4-2025

  • Restaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan RutjesRestaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan Rutjes
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
  • Gyojasang brings Korean dining culture to AmsterdamGyojasang brings Korean dining culture to Amsterdam
  • MOSH! smashburgerconcept in Bruges. credits Amber van BosselMOSH! smashburgerconcept in Bruges. credits Amber van Bossel
  • MOSH! smashburgerconcept in Bruges. credits Amber van BosselMOSH! smashburgerconcept in Bruges. credits Amber van Bossel
  • The owners of MOSH in Bruges, Belgium - credits Amber van Bossel
  • Restaurant NORRA chef Boy van Rijn en Lieke Nicole-Creemers - credits Iwan RutjesRestaurant NORRA chef Boy van Rijn en Lieke Nicole-Creemers - credits Iwan Rutjes
  • Restaurant NORRA - Snoekbaars, snijboon, codium, spiering - credits Iwan RutjesRestaurant NORRA - Snoekbaars, snijboon, codium, spiering - credits Iwan Rutjes
  • Restaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan RutjesRestaurant NORRA - Tomaat, rooibos-kombucha, basilicumcrème, sesam-sinaasappel, eikenblad - credits Iwan Rutjes
  • Gyojasang brings Korean dining culture to Amsterdam - credits SPARKGyojasang brings Korean dining culture to Amsterdam - credits SPARK
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Every day, we spot fun and inspiring new concepts. This week: Gyojasang, smashburger temple MOSH!, and fine-dining restaurant NORRA. NORRA recently opened its doors in Bilthoven, offering three different menus and a power lunch. In Amsterdam, Gyojasang promises a full Korean dining and experience concept, with authentic dishes, cocktails, private karaoke rooms and a photobooth. The opening is planned for early May. Meanwhile, in Bruges, smashburger hotspot MOSH! will open at the end of May. Founders Tom Degroote and Pieter Vermeersch – childhood friends from the hardcore music scene – are combining their passion for artisanal smashburgers, natural wine, and music.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 17

25-4-2025

  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-letteOutback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

  • Royal Desserts at live-fire restaurant Nela in Amsterdam.
  • Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
  • Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
  • Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
  • Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
  • In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
  • Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
  • Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

Enjoy reading!

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