Restaurant JAQ celebrates Valentine’s Day with an exclusive dinner Inspired by Atelier JAQ

30-1-2026

  • Restaurant JAQ viert Valentijnsdag met een exclusief diner geïnspireerd door Atelier JAQRestaurant JAQ viert Valentijnsdag met een exclusief diner geïnspireerd door Atelier JAQ

On Saturday, February 14th, Restaurant JAQ in Rotterdam will host an exclusive 3-course Valentine’s dinner featuring cava and specially crafted cocktails. During the evening, guests will be immersed in the artistic world of Atelier JAQ. This special night is dedicated to love, creativity, and gastronomy, offering a refined experience for couples or friends who wish to celebrate Valentine’s Day in a unique way.

2 minutes read

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From Brussels to Antwerp | Fernand Obb puts the croquette centre stage

30-1-2026

  • From Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PRFrom Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PR
  • From Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PRFrom Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PR
  • From Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PRFrom Brussels to Antwerp - Fernand Obb puts the croquette centre stage - credits The Wicked PR

The Brussels-based delicatessen concept Fernand Obb will open a new location in Antwerp in the spring of 2026, on the corner of Paleisstraat and Anselmostraat. The popular and approachable concept by chef-founder Cédric Mosbeux, known for its award-winning artisan grey shrimp croquettes and Belgian classics, will thus gain a third location, featuring its own Antwerp twist.

2 minutes read

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Trends we spotted | Week 4

27-1-2026

  • A music get-together in traditional Dutch bars - Amstel Live in the pubA music get-together in traditional Dutch bars - Amstel Live in the pub
  • McDonald's in the US launched Arches & Ambition - The 1 in 8 Mentorship ProgramMcDonald's in the US launched Arches & Ambition - The 1 in 8 Mentorship Program
  • Stooges’ opens second location in Het Industriegebouw in RotterdamStooges’ opens second location in Het Industriegebouw in Rotterdam - credits Michelle Margot
  • Van Gelder Nederland - carrot, ginger & lemongrass dressingVan Gelder Nederland - carrot, ginger & lemongrass dressing
  • Burger King kicked off the year with a new guest-Inspired creation - The Ultimate Steakhouse WhopperBurger King kicked off the year with a new guest-Inspired creation - The Ultimate Steakhouse Whopper

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
  • Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
  • Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
  • Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
  • McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
  • On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
  • From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
  • Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.

Enjoy reading!

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Pizza Hut’s new un-Italian pasta campaign | Approved by the toughest food critics: Italians?

26-1-2026

  • Pizza Hut's new un-Italian pasta campaign in DubaiPizza Hut's new un-Italian pasta campaign in Dubai
  • Pizza Hut's new un-Italian pasta campaign in DubaiPizza Hut's new un-Italian pasta campaign in Dubai

A funny campaign by Pizza Hut in Dubai! They recently launched pasta – and not just any pasta. According to the company their pasta is creamy, cheesy, overloaded with sauce and proudly breaking every Italian culinary rule. The brand even calls it un-Italian pasta. Knowing this would never win over traditional Italians, Pizza Hut decided to do something bold: challenge Italian identity itself.

1 minute read

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

2 minutes read

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

  • Novotel introduces 'Longevity Everyday' - Novotel Sunshine Coast Resort - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Sunshine Coast Resort - credits Novotel Accor
  • Novotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel Accor
  • Novotel introduces 'Longevity Everyday' - Novotel Sunshine Coast Resort - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Cairns Oasis Resort - credits Novotel Accor
  • Novotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel Accor
  • Novotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel Accor

Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

2 minute read

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Young Poelzicht talent given the spotlight | Wine Bar & Bistro Petit Caveau has opened in Tiel

23-1-2026

  • Jambon Noir de Bigorre with Chupadedos-olives - Petit Caveau - credits Raphaël DrentJambon Noir de Bigorre with Chupadedos-olives - Petit Caveau - credits Raphaël Drent
  • Sticky toffee pudding with salted caramel and walnut ice cream - Petit Caveau - credits Raphaël DrentSticky toffee pudding with salted caramel and walnut ice cream - Petit Caveau - credits Raphaël Drent
  • Olivier Landewers - Petit Caveau - credits Raphaël DrentOlivier Landewers - Petit Caveau - credits Raphaël Drent
  • Camilo van Drumpt Sanstra - Petit Caveau - credits Raphaël DrentCamilo van Drumpt Sanstra - Petit Caveau - credits Raphaël Drent
  • Wine bar & bistro Petit Caveau - credits Raphaël Drent.Wine bar & bistro Petit Caveau - credits Raphaël Drent.
  • Wine bar & bistro Petit Caveau - credits Raphaël Drent.Wine bar & bistro Petit Caveau - credits Raphaël Drent.

Since January 7 2026, the Betuwe region in the Netherlands has gained a new culinary hotspot: Wine Bar & Bistro Petit Caveau in Tiel. Located in one of the oldest listed buildings in the historic city centre at Korenbeursplein 1. Edwin Muns, an experienced entrepreneur joins forces with young talents Camilo van Drumpt Sanstra and Olivier Landewers from Brasserie Poelzicht. The result is an intimate venue where fresh Mediterranean bistro dishes, genuine hospitality and a distinctive wine list come together.

2 minutes read

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Reservation system FRANK conquers the top of Dutch gastronomy

9-1-2026

  • Luc Kusters - restaurant Bolenius Rembrandtpark uses FRANKLuc Kusters - restaurant Bolenius Rembrandtpark uses FRANK
  • Adrian Zarzo of restaurant Zarzo uses FRANKAdrian Zarzo of restaurant Zarzo uses FRANK
  • Vlnr Fabian Loveriks van de 1NUL8-Group which uses FRANK en Arthur BassantVlnr Fabian Loveriks van de 1NUL8-Group which uses FRANK en Arthur Bassant

Even before its official launch, the Dutch reservation system FRANK has already gained a prominent position within Dutch gastronomy. While the system will officially debut on 12 January 2026 at the Wine Professional trade fair in Amsterdam, numerous leaders in Dutch gastronomy are already working with the software. Its focus on AI and seamless integration of reservations and guest data already make FRANK the new standard for hospitality.

2 minute read

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New Dutch brand Bo&Co introduces locally produced organic syrups

9-1-2026

  • New Dutch brand Bo&Co introduces locally produced organic syrupsNew Dutch brand Bo&Co introduces locally produced organic syrups
  • New Dutch brand Bo&Co introduces locally produced organic syrupsNew Dutch brand Bo&Co introduces locally produced organic syrups
  • New Dutch brand Bo&Co introduces locally produced organic syrupsNew Dutch brand Bo&Co introduces locally produced organic syrups

The new Dutch brand Bo&Co is introducing a range of locally produced organic syrups, developed for professional use in the hospitality and retail sectors. The brand is launching with five flavours: Lemon, Strawberry, Raspberry, Lemongrass–Ginger and Elderflower, made with carefully selected organic ingredients. The official market launch of Bo&Co will take place during Horecava 2026.

1 minute read

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Inspiration for 2026, from 2025

8-1-2026

Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.

You can download the whitepaper for free on the next page.

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