Subway® announces ‘The Subway Series’
7-7-2022
Subway® restaurants recently unveiled the Subway Series, a line-up of 12 all-new signature sandwiches ordered by name or number. These new sandwiches are describes as the perfect combination of meat, cheese, vegetables, sauce and freshly baked bread, allowing guests to explore new options beyond their beloved build-your-own customization. To celebrate the most significant menu update in its nearly 60-year history, Subway is inviting America to experience these perfect signature subs on July 12, as it gives away up to one million free Subway Series sandwiches.
Great example of how to celebrate new items on the menu! Why not make people taste them in a way that local press will write about it?
Trends we spotted | Week 26
1-7-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.
This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!
The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.
In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!
Click on the title if you like to read the full article. Enjoy reading!
In search of the taste of Rembrandt’s beer
30-6-2022
CRAFT, the trade association for independent breweries in the Netherlands, is making a documentary and a new contemporary beer with a group of brewers, historians and TV chef Perry de Man. What kind of beer was in the glass in Rembrandt’s painting “The prodigal son in an inn” from 1635? Rembrandt’s beer is the starting point of the new documentary series ‘In search of taste’. In this series, beer brewers, art and beer historians, and culinary all-rounder Perry de Man (DJ, chef, De Toko Rotterdam, Falafval, 24Kitchen) not only go in search of the taste of Rembrandt’s beer back then, but they also show how they managed to brew the beer in the painting with the taste of today.
3 minutes read
Snackization | Top chefs are increasingly specializing in street food
29-6-2022
Who doesn’t like a good snack from time to time? That goes for most people, of course, including top chefs. Behind the scenes, they have always created the most delicious simple dishes and snacks for themselves and their loved ones. A few years ago, the first chefs came to the realization that many more people would like to taste this. Like chef Gavin Kaysen (*) who already served a late night greasy spoon at the bar in his first restaurant Spoon and Stable years ago, New York’s favorite chef David Chang (**) who started his own fried chicken brand, Chef Schilo van Coevorden of restaurant Taiko (*) in the Conservatorium Hotel in Amsterdam who in collaboration with Febo served the limited edition ‘langoustine frikandel’ or the Valuas croquettes and bitterballen of chef Eric Swaghoven which he has been selling since 2004. These chefs already set this trend back then, this article will continue after a few of these examples of “snackization” of the culinary world where we discuss the inspiration and initiatives that the corona period brought us.
Reading time: 3 minutes.
Trends we spotted | Week 25
24-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
German Maritim Hotel group has signed a new 50-year lease with Union Investment for the biggest integrated congress hotel in Europe, The Maritim Hotel, being developed in Amsterdam North, close to the River IJ and opposite the city’s central railway station across the waterway.
Celebrating a milestone 50th anniversary, European-born brand Le Méridien brings glamour back to travel with renovations across its global portfolio. And SkyDrop and Domino’s gear up to launch a commercial drone delivery trial in New Zealand.
Hard Rock International commences partnership with GEK TERNA Group to create a luxury resort and Casino in the Heart of the Athens Riviera. Hard Rock Hotel & Casino Athens is set to open in 2026. And a Heritage Market by Starbucks opened in Seattle, showing the past, present and future of coffee and their community.
KFC US unveils innovative new ‘finger sporks’ to make its side orders as finger lickin’good as its fried chicken. And NIPA Capital & Conscious hotels join forces for sustainable growth of this chain in Europe.
Organic wine form The Good Wine provides one thousand times more clean drinking water in cooperation with Water Made Blue. And the two Fletcher Hotels at Rotterdam The Hague Airport introduce a package deal: ‘The super relaxed travel package’.
In the category Catering, cleaning, security and various business services of the MT500, Hutten is number 1 this year. The MT500 is the reputation research for Dutch companies, based on the opinion of managers, decision makers and executives.
Het Blauwe Tientje | Beer for the 10th anniversary of De Biertuin
23-6-2022
With now three locations, De Biertuin is a household name in Amsterdam. This year they celebrate their tenth anniversary. In honour of this they have joined forces with Two Chefs Brewing and labelled their own beer: Het Blauwe Tientje (The Blue tenner). They are also celebrating by giving away gifts via their Instagram account, a party on Sunday the 26th of June, and a 10-year burger.
LIGHTYEAR-experience at Novotel
23-6-2022
Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear. Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world. Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.
Children get an assortment of Disney-Pixar’s LIGHTYEAR colouring pages, games, stickers and, on request, a star projector that transforms their room into an unworldly space. But you can also take photos as Buzz with an exclusive Snapchat Lens or pose with a digital Buzz in the lobby via an augmented reality photo shoot. And of course, you can win prizes on their social media.
Project ‘Ingelijst’ expresses gratitude to the hospitality industry in Rotterdam
21-6-2022
Nine striking heads adorn beer bottles and pub walls. According to the beer brand Vedett, it is often the staff that makes the difference. That smile you get for free with your beer, the listening ear behind the bar and the good conversations between orders. After years of lockdowns and uncertainty, it is important to thank these indispensable people. Because they are here again. Because they exist. And because they make every day just that little bit better. Project ‘Ingelijst’ (Framed) is the name of a creative project that started last year in Utrecht and was created especially to put hospitality workers in the spotlight after the corona crisis. In collaboration with the beer brand Vedett, young illustrator Libra Telako immortalized nine people in Utrecht and now nine giants in the hospitality industry in Rotterdam with her colourful and striking style.
Trends we spotted | Week 24
20-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the Michelin stars in South Florida, with COTE Miami amongst them. And in Russia opened the old McDonald’s stores under the name Vkusno & tochka’.
DoubleTree by Hilton Amsterdam Central Station offers employees a VanMoof e-bike for one euro a day. And Swingers, the crazy golf club in London, Washington and New York, has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere.
Recently the 50 Top Pizza list in the USA was published, with nine restaurants from New York! We congratulate the winner: New York’s Una Pizza Napoletana. And vending machines of Subway are hitting the market.
An official ‘Golden Girls’ Kitchen pop-up is coming to Los Angeles this summer and TiNDLE, the plant-based chicken brand, is now available at all ‘Veggie Grill’ restaurants in the USA.
Panera helps guests stay charged for the longest day of the year with the limited edition ‘Charged Up Cup’, that will charge your phone while you simultaneously enjoy an energy boost from Panera’s new Charged Lemonades.
Shaffy Restobar in Amsterdam welcomes a new chef de cuisine: Koji Miyahira. He is adding an Asian twist to the menu. And in the ‘Learn to Taste’ series by Bird Brewery this month the difference between their Ekster and Ekstera beers.
Pop-up restaurant SterkWater introduces visitors to Fort Giessen in a culinary way
17-6-2022
In July, you will have the opportunity to discover the Dutch Fort Giessen in a culinary way. From 7 to 31 July, travelling pop-up restaurant SterkWater, a catering experience that brings the hidden stories of the Dutch Waterline to life, will take place here. At Fort Giessen, visitors will be taken on a culinary evening full of stories, delicious food and music. With a menu inspired by the fortress, SterkWater lets you experience Dutch history in a very special way.
Guests are offered a full dinner including drinks and an evening of music and experience. All information and tickets can be found on the website.
3 minutes read
