Dining at a 13 Michelin starred restaurant
3-5-2013
Dining at a 13 Michelin-starred restaurant…? Last Sunday April 28th Harrods organized an exclusive lunch in ‘The Georgian Restaurant’ prepared by the seven sough-after Michelin-starred Italian chefs. Carlo Cracco, Gennaro Esposito, Massimo Bottura, Enrico and Roberto Cerea, Davide Scabin and Luciano Monosilio cooked each a creative contemporary Italian dish for the seven-course ‘Identità London 2013’ menu. The sum of these chefs brings a total of 13 Michelin stars.
Toast en become Facebook friends
2-5-2013
For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.
Send your mother a Dominos audio pizza
2-5-2013
On 12 May it is Mother’s Day. In the coming weeks we will publish remarkable recipes and promotions on horeacatrends. Do you have a special recipe or does your restaurant or hotel plans a special activity, let us know by mail via tip@spronsen.com.
Domino’s started a funny Mothers day promotion. The pizza chain gives away 50 free pizza cards with a personal audio message, including your mother’s favorite pizza. Through Facebook you can record a message and the 50 most original messages will be delivered on Mothers day with her favorite pizza.
Cooks in the supermarket
1-5-2013
Last month the Dutch supermarket chain Jumbo opened the largest supermarket of the Netherlands in Breda. ‘Love for food’ is the main theme of the supermarket. Besides the biggest assortment of the Netherlands, Jumbo Foodmarkt focuses on tasty, healthy and inexpensive food. At the Foodmarkt café consumers can consume a cup of coffee or a fresh meal. Every day there are cooks who prepare the most delicious dishes inspired by the Dutch, Italian and Asian cuisine. These dishes can be consumed in the café or taken home. A totally new development within the retail market.
Queens day with a meter KING
29-4-2013
To celebrate the abdication on 30 April, peppermint brand KING developed a KINGsize peppermint roll. The peppermint brand wants the keep the Orange fans waiting for the balcony scene and inauguration fresh.
Afternoon Tea art
29-4-2013
The Conservatorium Hotel in Amsterdam serves a classic Afternoon Tea as a tribute to the reopening of the Rijksmuseum. The appetizers are inspired by the portraits and art works by artists from the 17th century. The menu consists entirely of pure traditional Dutch dishes like beef sausage burger with pickles, herring on rye bread and different types of croquettes.
Cornetto Lick Challenge
24-4-2013
Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.
Region chef cooking competition
24-4-2013
The first edition of the cooking competition ‘Region Chef’ will take place on 28 September in Amersfoort. During this competition amateur chefs cook with locale produce. By promoting locale produce the organization wants to reduce the ecological footprint of the food consumption. The goal is to make consumers more aware of it and to show them in which season the products will have the best flavors.
Be part of the Tiger Beer augmented reality campaign
23-4-2013
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.
Whiskey brand puts music legends in the spotlight
22-4-2013
Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.
