&samhoud foodlab
29-8-2013
Two starred michelin chef Moshik Roth and business partner Salem Samhoud will open the DNA restaurant &samhoud Foodlab in Amsterdam on 31 October. It will be the first restaurant in the world that serves DNA in the dishes. The restaurant will serve three natural GenBoosters with DNA extracts. The menu also contains small shakes and meals, as well as lunches, dinners with GenBooster to choice. The exact location in Amsterdam is not confirmed yet. The restaurant will be open seven days a week.
Update: The foodlab appears to be a hoax to feed the discussion about better food for everyone.
Meet the farmers and growers
28-8-2013
During the open door days of supermarket chain Albert Heijn on 21 and 28 September you can personally meet local farmers and growers. Approximately 140 participating farms, greenhouses and orchards are open for visitors. For adults there are guided tours organized where they can learn everything behind the product. Children can experience where there food comes from and get their farmers and growers diploma. Using the online map of Albert Heijn you can see which farmers and growers participate in the Netherlands. During these days consumers can meet the people behind the fresh products of Albert Heijn.
Cafellow
26-8-2013
Cafellow is a new social platform focused on cafés, bars and terraces. Consumers can find a café selected on characteristics such as location, type of cafe, specialties, atmosphere and openings hours. They can also invite friends or share their favorite café through this platform. At this moment the service is available in six cities in the Netherlands, where more than 1,200 cafes are mapped. Cafellow creates a direct connection between supply and demand in the market.
Marriott launched mobile travel game
19-8-2013
Hotel chain Marriott has launched ‘Xplor’, a mobile game trip. During this game you will visit five cities (NYC, Paris, Beijing, Dubai, Sao Paul), you get sight-seeing challenges, solve puzzles and answer trivia questions. Players can create their own avatar, ranging from backpacker to jet-setter. For each city completed the player will receive 100,000 Marriott Reward points. Those who complete all levels before November 25, will receive three major prizes. The game is developed for all ages.
Hotel offers Wilderness Survival Program
16-8-2013
Inspired by ‘The Hunger Games’, the ‘Waldorf Astoria Grand Wailea’ in Hawaii offers a ‘Wilderness Survival Program’. During the program children ages 5 and up learn how to survive in the wilderness, a unique experience during their stay at the hotel. Children can practice archery, their endurance is tested, they learn more about food and edible and non-edible plants and they will work on their camouflage skills. The hotel has four water slides, a white water rapids slide and a Tarzan pool where the skills of the participants will be improved.
Win a Warsteiner bike
16-8-2013
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Chili seeds with the bill
15-8-2013
The Mexican restaurant Wahaca surprises guests with chili seeds that comes with the bill. The guests receive a small booklet with some Serrano chili seeds to grow their own chili at home. To help people growing the chili, the restaurants has published a number of expert videos to show people how to grow and take care of the seeds. A nice gesture.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
