QR-mosaic project QRio

12-11-2013

The Rio de Janeiro government has installed QR-mosaic in the sideways to provide tourists with more information and a map. The QR-code opens an app that makes road signs unnecessary.

Culinary mustache

11-11-2013

  • movember

When you order a dish at restaurant Kom Eten there is a chance that you will get a mustache served. Not a real hairy mustache, but a dish in the shape of a mustache. The Movember campaign calls for worldwide attention for prostate and testicular cancer by encouraging men to grow moustaches and raise funds. Restaurant Kom Eten has set up a great promotion during the Movember month. The restaurant serves as much dishes as possible in the shape of a mustache and 5% of sales will go to charity. Want extra discount of the ‘mustache’ dishes? Ask fathers, grandfathers, brothers and other Mo bro’s and get 10% off the bill.

Exclusive gastro-marathon in 24 hours for a charity

7-11-2013

An exclusive gastro-marathon specially for 3FM Serious Request (Dutch radio station). From December 22 to December 23 Restaurant EVI in the Netherlands will be the culinary center for 24 hours. Three Dutch top chefs will prepare three dishes per hour meaning that they will serve a total of nine top dishes with at least tree Michelin stars. There will be a long table in the restaurant with 30 chairs. The seats are available per session of three hours, so there are only 240 seats available. The total proceeds will go to the charity of 3FM Serious Request, the Red Cross. Amongst the Chefs that will cook during the 24 hours are Niven Kunz, Ron Blaauw, Menno Post, Maik Kuipers and Edwin Vinke. The seats are auctioned from 18 December via Dutch auction website vakantieveilingen.nl.

Foodpairing with cookies

6-11-2013

  • foodpairing

The Flemish cookie baker Jules Destrooper has taken its authentic cookies to ‘taste professors’ of the University of Leuven (Louvain) and ‘Foodpairing’. Just like famous chefs, foodies, mixologists and taste professors they are on the lookout for the ideal taste combinations. The University of Leuven (Louvain) has a specialized device for it, a gas chromatograph connected to a mass spectroscope that measures aroma molecules in food and beverage. Products that have similarities in scent appear to combine very well and are visualized in a Foodpairing tree. The taste analysis of the Almond bread, Natural butter waffle and Cinnamon cookie products are surprisingly connected to taste allies like mushrooms, ginger and caviar.

Light spectacle in the streets of Zwolle

4-11-2013

  • lichtspektakel

On November 1st, the opening of the light project Sassenstraat Allicht took place in Zwolle, the Netherlands. This autumn/ winter the ‘Sassenstraat’ (name of the street) is illuminated with over 300 lights. Business owners, residents, property owners, City Centre Zwolle, volunteers and more have worked in recent weeks to make this lights show possible. The goals is to create a meeting place where living, working and shopping comes together. Especially during the dark winter days, the light show will be very attractive.

Cry like a real wolf for Eristoff

4-11-2013

Cry like a real wolf and win tickets for the ‘I love Techno’ party in Gent, Belgium. Eristoff, ‘vodka from the land of the wolf’ started a partnership with ‘I Love Techno’ this year. The brand has taken the slogan ‘vodka from the land of the wolf’ very literally this time and launched a Facebook campaign. Till 6 November, everybody can send a video of their howling to the Facebook page of Eristoff and collect as many likes. On November 6, at 1 am, the 50 participants with the most likes will be selected. They can sit behind their computer and howl live with wolves in the UK Wolf Conservation Trust. When the wolf cries back within 1 minute, the participant will win 4 tickets for ‘I love Techno’.

Information about pensions at the PensioenCafe

31-10-2013

The Dutch pension fund Hospitality & Catering has noticed that the obligatory pension information sent to the customers is barely read. That’s why they have developed an accessible way to communicate pension information to the customers. The dynamic PensionCafé website contains information and videos to inform employees in the hotel and catering sector about their pension. Relevant information about, for example the influence of divorce and death on the future of their pension is easily accessible at the site.

Starbucks tweet a coffee

31-10-2013

Do you know someone who deserves a Starbucks coffee? Starbucks has launched the ‘Tweet-A-Coffee’ project in collaboration Twitter. People can send a Starbucks gift card a $ 5 to a friend, family or a stranger. Users only need to link their Starbucks account with a Twitter account and send a tweet with the mention @tweetacoffee to the person in question. The person will receive a link with the voucher for a Starbucks coffee. ‘Tweet-A-Coffee’ is only available in America.

Naughty Stout dinner beer

30-10-2013

  • bier

Beer sommelier Fiona de Lange has created a dinner beer together with De Leckere brewery from ‘De Meern’. Stout beer and Barley wine are combined for this special brew. Due to the composition the beer is expected to match great with red meat, game and stewed meat. Earlier this year the beer sommelier developed Royal Beer, especially made for the King.

NH Hoteles StartupBus Europe

30-10-2013

NH Hoteles is sponsor of the StartupBus Europe. The hotel chain finds its core values ‘talent management, motivation and teamwork’ well presented in this competition. During the tour several buses from Barcelona, Berlin, Rome, London, Paris and Amsterdam aim for the Pioneers festival in Vienna. During the road trip the participants create and launch a startup. In total there are 150 challengers divided over six buses. During the road trip to Vienna, the Dutch StartupBus stops in Antwerp, Cologne, Düsseldorf, Berlin, Prague and München.

The participants challenge each other for a spot on the entrepreneurial Pioneers Festival. The finalist wins a weekend break by NH Hoteles in one of its 400 hotels in 27 countries as well. NH Hoteles gets inspiration from innovation and is constantly on the lookout for new opportunities to develop services and talents. The collaboration with StartupBus is a way to meet with young creatives and future entrepreneurs.

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