Burger King gave away free Big Macs
31-1-2014
The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.
Marriott Travel Brilliant
29-1-2014
Marriott organized the Travel Brilliant competition in 2013. Recently the hotel chain started developing the winning idea by Anjanna of a healthy vending machine, with for instance olives and dried fruit, in London. The idea is not new, but it’s interesting how a large hotel chain like the Marriott will implement it. The company is focusing more on content marketing around the competition and got a deal with websites like Fast Company, Wired and Mashable to support this.
Bavaria Brouwerijcafe in Lieshout
28-1-2014
In the centre of Lieshout you will find the Bavaria Brewery café. Experience genuine hospitality in the Dutch area of Brabant in a contemporary atmosphere. You can drop by here for a delicious lunch, dinner and drinks. They also have a number of rooms, each with their own character, offering countless possibilities for a meeting, conference or presentation, among other things. More in the party mood? A birthday, anniversary or staff party, everything is possible. They also offer all kinds of arrangements such as motorised activities, (beer) games, workshops, tastings and guided tours. They also offer a Bavaria Brewery Tour for larger and smaller groups. Prefer something tailor-made? Then they will be happy to help you put together a tailor-made programme, of course with the conviviality known in this region. For more information on the packages and the restaurant, check out their website.
Design contest for bed Sofitel Luxury Hotels
24-1-2014
Sofitel Luxury Hotels organizes a design contest in collaboration with the Wallpaper magazine. Designers, artists and students worldwide can submit their bed design inspired by MyBed (the Sofitel bed concept). The winning design will be displayed in the lobby of Sofitel München Bayerpost and the winner gets a free night at a Sofitel Hotel.
Cheers to Sochi
23-1-2014
During the Winter Olympics in Sochi, fans can send their favorite athlete a personal message. Via the site ‘Cheers to Sochi’ or Twitter #cheerstosochi messages can be sent and McDonald’s will deliver them to the athletes in a special way. McDonald’s ensures that the messages are projected on a screen in the Olympic Village and athletes can print their favorite posts on a wrist-ribbon and respond to their fans through Twitter.
Flanders promotes cooking talent abroad
22-1-2014
Flanders promotes it’s talented kitchen abroad. During the Madrid Fusion 27-29 January Flanders is guest region and chef Thomas Locus promotes the talented Flemish chefs in Spain as one of the ‘Jong Keukengeweld‘ chefs. He designed a special menu for The Westin Palace in Madrid, the best way to experience this region is through ‘The good taste of Flanders’ the coming two weeks.
The tourist marketing plan for promotion and development of the Flemish eating and drinking culture will be presented on 24 February.
Meet Oaky
21-1-2014
It’s all about creating the best hotel experience! Article by Julia Soldic.
Any Hospitality Organization wants to be the best – the winner, if you will. This goal has led the Hospitality Industry searching for the ultimate solution to fight competition. The question remains: “What is the most significant measurement tool in fighting competition?” The answer is often: customer satisfaction.
Pop up store with 22 creative entrepreneurs
21-1-2014
In the Jan Evertsenstraat in Amsterdam citizens joined forces to make the shopping street more vivid with pop-up stores. The latest achievement is the ‘Geef om de Jan Eef’ pop-up store where 22 entrepreneurs and artists host a 400m2 shop together. Doing this, they can be part-time entrepreneur and can run the shop in shifts. The product range includes goat-wool t-shirts, art, vegan wines, fashion, bikes (of course, it’s Amsterdam) and there is also a coffee corner by ‘Cup of Jo’. The combination of the various concepts enhances the reach of the shop and makes it a vivid meeting place for creatives from the area. The pop-up shops make the neighbourhood more interesting for other entrepreneurs. The street becomes a place where startups can develop in a steady pace and perhaps open a permanent shop in the future.
Reallifeinstagram in Utrecht
20-1-2014
There are seven real life Instagram signs placed around the new building of music stage ‘TivoliVredenburg’ in Utrecht, to give it more attention. Passers-by can make photos through one of the colored filters and share it via Social Media with the hastag #TivoliVredenburg and #reallifeinstagram. #reallifeinstagram was created by the Brazilian artist Bruno Ribeiro. He placed thirty cardboard Instagram signs with color filters nearby London’s attractions. He wanted to imitate the filters used by Instagram.
Eat to Meet
20-1-2014
‘Eat to Meet’ is an online platform for offline dinners at a restaurant of your choice. Participants can fill in their interests and preferences and can choose in which restaurant they want to dine. This provides social contact and a pleasant evening. Participation is free of charge, but the costs for dinner must be paid. Eat to Meet organizes the dinners, but the goal is that the participants are going to organize their own dinners. The platform collaborates with a number of restaurants in the Netherlands, dinners mainly take place on less busy days.
