Solo out and about | Celebrate yourself on Singles Day at Stayokay

4-11-2025

  • Singles Day 2025 - a solo trip to a Stayokay locationSingles Day 2025 - a solo trip to a Stayokay location

Next week we will celebrate a day all about you: Singles Day! Singles Day once began as a playful counterpart to Valentine’s Day. In the 1990s, students from China came up with the idea of using November 11, a day with four ones (11/11), to celebrate singles. What started as a funny tradition grew into a globally recognized day. Stayokay is having fun capitalizing on that with special tips on Bachelor’s Day 2025!

Another great example of capitalising on special days! We always mention these, well in advance, in our weekly trend mail! You can sign up here.

2 minutes read

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Trends we spotted | Week 44

3-11-2025

  • Food delivery gets an upgrade - Grubhub and Avride launch robot deliveryFood delivery gets an upgrade - Grubhub and Avride launch robot delivery
  • eazie continues its success story with new nomination for Best Fast Service Concepteazie continues its success story with new nomination for Best Fast Service Concept
  • Travel in style - Saudi Arabia unveils its “Dream of the Desert” luxury trainTravel in style - Saudi Arabia unveils its “Dream of the Desert” luxury train
  • St. Regis Hotels & Resorts and Maison Ladurée bring French elegance to the festive seasonSt. Regis Hotels & Resorts and Maison Ladurée bring French elegance to the festive season
  • THE BUTCHER opens temporary pop-up at Schiphol AirportTHE BUTCHER opens temporary pop-up at Schiphol Airport

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
  • Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
  • Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
  • Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
  • The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
  • THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
  • Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!

 Enjoy reading!

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Stayokay Groningen | Former National Archives building will become a contemporary and sustainable hostel

3-11-2025

  • Stayokay Groningen | Former National Archives building will become a contemporary and sustainable hostelStayokay Groningen | Former National Archives building will become a contemporary and sustainable hostel
  • Stayokay Groningen | Former National Archives building will become a contemporary and sustainable hostelStayokay Groningen | Former National Archives building will become a contemporary and sustainable hostel
  • Stayokay Groningen | Former National Archives building will become a contemporary and sustainable hostelStayokay Groningen | Former National Archives building will become a contemporary and sustainable hostel

A new Stayokay hostel will open early 2027: Stayokay Groningen. With modern facilities, a lively café, and an open atmosphere, the hostel will be a meeting place for guests and residents of Groningen. In the coming period, the building will be carefully renovated with respect for its historical architecture and a strong focus on sustainability.

2 minutes read

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Trends we spotted | Week 43

28-10-2025

  • Trends in het kort week 43 2025Trends in het kort week 43 2025
  • Circular bread by The Top Bakkers Group on the menu at caterer VitamCircular bread by The Top Bakkers Group on the menu at caterer Vitam
  • The Victorinox and La Marzocco Barista ToolThe Victorinox and La Marzocco Barista Tool
  • Oatly releases The Future of Taste ReportOatly releases The Future of Taste Report
  • SMARTLINEN® Takes Linen Management to the Next levelSMARTLINEN® Takes Linen Management to the Next level
  • Padel City Fletcher Rotterdam AirportPadel City Fletcher Rotterdam Airport
  • Padel City Fletcher Rotterdam Airport - Sportbar Hotel Restaurant WingsPadel City Fletcher Rotterdam Airport - Sportbar Hotel Restaurant Wings
  • Nisbets celebrates 25 years in EuropeNisbets celebrates 25 years in Europe
  • ARTIS luchtfoto donker - credits ARTIS AerialliveARTIS luchtfoto donker - credits ARTIS Aeriallive

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
  • Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
  • Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
  • How SMARTLINEN® takes linen management to the next level.
  • Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
  • Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
  • ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
  • Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
  • The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.

Enjoy reading!

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Young Entrepreneurs & new locations | Café-Bar Vita Lente and KFC Rome’s flagship store

24-10-2025

  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • Café-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois AngCafé-Bar Vita Lente - the new hotspot in Amsterdam West - credits Jois Ang
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome
  • In September 2025, Kentucky Fried Chicken opened its first Italian flagship store in RomeIn September 2025, Kentucky Fried Chicken opened its first Italian flagship store in Rome

Every day, we spot fun and inspiring new concepts. This week: Café-Bar Vita Lente, the new hotspot in Amsterdam West from former Coulisse (*) owner Simon Witmaar. And on September 28, Kentucky Fried Chicken opened its first Italian flagship store in Rome.

KFC Rome boasts a truly unique location, not just for Italy, but for all of Europe. The store showcases many innovative elements in design, sustainability, service, and technology. At Café-Bar Vita Lente, fine dining has made way for a more relaxed atmosphere. The menu features robust, Southern European dishes, and plenty of wines by the glass, sherry, vermouth, and small bites made for sharing.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Trends we spotted | Week 42

20-10-2025

  • McDonald’s Nederland lanceert Impact Rapport 2024-2025McDonald’s Nederland lanceert Impact Rapport 2024-2025
  • McDonald's Germany and cult series FRIENDS launch new menuMcDonald's Germany and cult series FRIENDS launch new menu
  • Medewerkers van DoubleTree by Hilton Amsterdam Centraal Station zetten zich in voor goede doelenMedewerkers van DoubleTree by Hilton Amsterdam Centraal Station zetten zich in voor goede doelen
  • New global hand hygiene guidelines issued by the WHO and UNICEFNew global hand hygiene guidelines issued by the WHO and UNICEF
  • Ruby Hotels x Hugo Mulder DHM - The Art of ConnectionRuby Hotels x Hugo Mulder DHM - The Art of Connection
  • Taste of Horecava by Gault&Millau 2026Taste of Horecava by Gault&Millau 2026
  • World leading Mayfair hotel The Connaught announces new book launchWorld leading Mayfair hotel The Connaught announces new book launch

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
  • Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
  • DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
  • Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
  • Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
  • The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
  • The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
  • McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.

Enjoy reading!

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Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown

17-10-2025

  • M Social Hotel New York Downtown - their signature restaurant Beast & ButterfliesM Social Hotel New York Downtown - their signature restaurant Beast & Butterflies
  • M Social Hotel New York Downtown - the lobbyM Social Hotel New York Downtown - the lobby
  • M Social Hotel New York Downtown - the lobbyM Social Hotel New York Downtown - the lobby
  • M Social Hotel New York Downtown - a suiteM Social Hotel New York Downtown - a suite
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1

Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

2 minutes read

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Trends we spotted | Week 41

13-10-2025

  • A new craveable brand refresh for Domino's intended to make you say MmmA new craveable brand refresh for Domino's intended to make you say Mmm
  • A pardoned pineapple pizza by Domino's in RomeA pardoned pineapple pizza by Domino's in Rome
  • Bar Leone in Hong Kong is named The World’s Best Bar 2025Bar Leone in Hong Kong is named The World’s Best Bar 2025
  • Disaronno celebrates 500 year anniversary with 5 exclusive bottlesDisaronno celebrates 500 year anniversary with 5 exclusive bottles
  • Jewellery get the five star treatment at Clardige’s - a collab with British jeweller AnnoushkaJewellery get the five star treatment at Clardige’s - a collab with British jeweller Annoushka
  • Sam D'Huyvetter x OtomatSam D'Huyvetter x Otomat
  • The inspirational events on the agenda of WOLF Antwerp and BrusselsThe inspirational events on the agenda of WOLF Antwerp and Brussels
  • TICA and The Stage open an one-stop-shop for interior and lifestyle products in VenloTICA and The Stage open an one-stop-shop for interior and lifestyle products in Venlo

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Waterman House will become the AMANO’s Group second hotel in London.
  • ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
  • Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
  • Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
  • Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
  • From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
  • To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter
  • In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Young Entrepreneurs & new locations | Loetje Oegstgeest, COBRA HOUSE, and Nova Hotel Amsterdam

10-10-2025

  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of COBRA HOUSE and COBRA in AntwerpThe owners of COBRA HOUSE and COBRA in Antwerp
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier BerendsenThe owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier Berendsen
  • Nova Hotel Amsterdam by dayNova Hotel Amsterdam by day
  • Nova Hotel Amsterdam by nightNova Hotel Amsterdam by night

Every day, we spot fun and inspiring new concepts. This week, the city of Oegstgeest welcomes a new Loetje! A fresh COBRA location opens in Antwerp: COBRA HOUSE – not a copy, but a new chapter! And Nova Hotel Amsterdam proudly takes ownership of its historic building and a new generation takes over the management.

On October 30, Loetje will open its 38th location at the Klinkenbergerplas in Oegstgeest, featuring a warm interior, views over the water, and their familiar menu. COBRA HOUSE will open a new location in Antwerp on October 12, as the second location of the Antwerp-based COBRA concept. After thirty years of operation, Nova Hotel Amsterdam is now fully owned by the family-run B.K.A. Groep, the owners Marcel and Lily Berendsen also transferred the management to son Olivier Berendsen for further development and sustainability.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Enjoy a unique Txokos-menu at Sagardi in Amsterdam

7-10-2025

  • The team of Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienThe team of Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien

For lovers of the Spanish, Basque cuisine! Until Sunday, October 19, Sagardi invites you to enjoy an exclusive tribute to the txokos — the gastronomic societies of the Basque Country. A rare opportunity to taste the soul of Basque culture, right in the heart of Amsterdam. This special Txokos menu celebrates the fifth anniversary of this Basque restaurant on Spuistraat, founded by chefs Iñaki and Mikel López de Viñaspre.

1 minute read

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