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Trends we spotted | Week 49

8-12-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• GolfSuites recently announced a strategic shift, prioritizing its scalable Indoor Simulator Lounge concept for nationwide expansion. An interesting idea for hotels near golf courses?
• ORDER AI, an app for people using GLP-1 medication (which helps regulate appetite and blood sugar) as well as health-conscious consumers, is now available globally on the Apple App Store.
• On Monday, November 24, FHC Formulebeheer held its annual entrepreneurship ‘Big Impact Event’ at Madurodam, the miniature park in The Hague that symbolizes how small initiatives can create big impact.
• The second edition of the Rescue Dogs of London & Friends ‘Christmas Jumper Parade Walk’ took place last November 29 in London. We think it’s Vondelpark (Amsterdam) worthy. 😉
• Until January 16^th 2026 you can walk a Snoopy trail through London’s Fleet Street Quarter, featering 12 unique sculptures of Snoopy.
• Holiday Cocktail Inspiration: The Candy Cane Martini!
• Outernet, a free cultural attraction in London, is fully in Christmas spirit with its Ice Palace experience. Outside, you’ll find Tod’s Festive Feast, a Christmas food market curated by influencer @eatingwithtod.
• Cocktail bar Golden Ratio, created by and part of Redwood Hospitality, opened on November 26 in Clinton Hill, Brooklyn. With a focus on sustainability and creativity, the bars serves cocktails and mocktails using restaurant byproducts.
• Snoopy is certainly having a moment this holiday season, it’s his 75th birthday and his popularity is soaring. Krispy Kreme is partnering with Peanuts to launch the Krispy Kreme x Peanuts Collection this festive season.
• During last week’s Black Friday, Pepsi released a limited online edition of Pepsi® Prebiotic Cola ahead of a wider store launch early next year.

Enjoy reading!

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Conservatorium Hotel x Italian Jewelry House Pasquale Bruni | A sparkling Christmas tree

4-12-2025

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We often write about collaborations involving Christmas decorations in hotels, particularly the iconic Christmas trees at Claridge’s and, recently, ‘The Jewel of the Season’ at the Mandarin Oriental Hyde Park in London. But Amsterdam also has several luxury hotels with remarkable festive decorations,  including the Conservatorium Hotel. This year, the impressive 4.5-metre Christmas tree in the lobby has been decorated by the Italian jewelry house Pasquale Bruni. Following a successful collaboration with Cartier last year, the hotel is once again presenting a dazzling Christmas tree this season. The additional details, such as the festive atmosphere created around the violins at the entrance, are also wonderful to see and experience. We often stop by ourselves to soak up the ambiance, enjoying a cocktail, a glass of wine, or a meal at Barbounia.

2 minutes read

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Marriott International introduces new brand ‘Series by Marriott’ | First 26 hotels open in India

4-12-2025

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Marriott International continues its expansion across India with a new hospitality brand, ‘Series by Marriott’, shaped for modern domestic travellers. Its new collaboration introduces a collection that balances local identity, sustainable design, and globally trusted service standards.

2 minutes read

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Young Entrepreneurs & new locations | L’ABEILLE Oegstgeest, Gastrovino PYK Deventer and Kafei in Leuven

1-12-2025

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Every day fun new concepts open their doors. This week: L’Abeille in Oegstgeest, a warm and modern restaurant where Suzanne van Haaster showcases her love for refined, light dishes, with seasonal products and accessible flavours that guests quickly come to appreciate. In Deventer, Gastrovino PYK is moving to the Houtmarkt and simultaneously launching De Wynkantine: a cozy tasting room where wine, whisky and delicious bites take centre stage. And in Leuven, Kafei is opening a new location, where their iconic Japanese fluffy pancakes, colourful brunch dishes and specialty coffee can now also be enjoyed outside of Brussels.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

3 minutes read

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Trends we spotted | Week 48

28-11-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
• Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
• Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
• The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
• Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
• McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
• At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
• The Social Hub invests €227 million in new B Corp hub in Edinburgh.
• The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.

Enjoy reading!

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Mandarin Oriental Hyde Park and De Beers London launch ‘The Jewel of the Season’

27-11-2025

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Mandarin Oriental Hyde Park and De Beers London are joining forces for ‘The Jewel of the Season’, an enchanting experience filled with champagne, diamonds and culinary delights. From the sparkling Enchanted Lotus Bar to exclusive private appointments at De Beers, this is the ultimate festive season for lovers of gourmets and of luxury.

3 minutes read

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Fairmont Wellness from Tokyo to Lake Louise | ‘destination inspired spa experiences’

27-11-2025

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From rejuvenating spa sanctuaries to locally inspired rituals, Fairmont celebrates the art of wellness across its iconic destinations. Fairmont Hotels & Resorts, Accor’s renowned luxury brand, invites guests to discover their ‘destination inspired spa experiences’ that blend innovation, authenticity, and a deep connection to place. Across 96 hotels and resorts worldwide, Fairmont Wellness goes beyond traditional spa services, offering destination-driven programs that restore, recharge, and reconnect guests to both self and surroundings.

2 minutes read

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Claridge’s Christmas Tree 2025 designed by Daniel Lee for Burberry

25-11-2025

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Claridge’s, London’s legendary Mayfair hotel, has unveiled Claridge’s Christmas Tree 2025, this year designed by Daniel Lee, Chief Creative Officer of Burberry. This year a bit sustainable, Daniel Lee used surplus Burberry fabrics to create bows. The Claridge’s Christmas Tree will stand in the hotel lobby until Sunday January 4th.

Our own tradition is to always publish an article about the new Claridge’s tree! We love the idea of asking a designer to decorate the lobby tree and of opening the holiday season with a tree-lighting ceremony. It is inspiring and can be implemented at any level!

2 minutes read

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Trends we spotted | Week 46

14-11-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
• Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
• Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
• Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
• Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
• Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
• Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.

Enjoy reading!

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Young Entrepreneurs & new locations | CAMARAT Amsterdam, Bagels & Beans Gouda, and Loetje Tilburg

14-11-2025

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Every day, we spot fun new concepts. This week: Restaurant CAMARAT opens in Amsterdam-Noord (North) and you can enjoy “The New Noord Cuisine” here, surprising dishes from the charcoal grill and late weekend drinks. Melissa & Malik take over Bagels & Beans in Gouda, their second Bagels & Beans location! And in Tilburg, the former Kantongerecht (court) is being repurposed as Loetje, with character, cosiness and the iconic steak in gravy.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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