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Trends we spotted | Week 44

3-11-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
• Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
• Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
• Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
• The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
• THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
• Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!

 Enjoy reading!

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Trends we spotted | Week 42

20-10-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
• Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
• DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
• Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
• Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
• The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
• The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
• McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.

Enjoy reading!

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Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown

17-10-2025

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Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

2 minutes read

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Trends we spotted | Week 41

13-10-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Waterman House will become the AMANO’s Group second hotel in London.
• ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
• Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
• Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
• Disaronno celebrates its 500^th anniversary with five exclusive limited edition bottles.
• From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
• To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter! 
• In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Young Entrepreneurs & new locations | Loetje Oegstgeest, COBRA HOUSE, and Nova Hotel Amsterdam

10-10-2025

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Every day, we spot fun and inspiring new concepts. This week, the city of Oegstgeest welcomes a new Loetje! A fresh COBRA location opens in Antwerp: COBRA HOUSE – not a copy, but a new chapter! And Nova Hotel Amsterdam proudly takes ownership of its historic building and a new generation takes over the management.

On October 30, Loetje will open its 38th location at the Klinkenbergerplas in Oegstgeest, featuring a warm interior, views over the water, and their familiar menu. COBRA HOUSE will open a new location in Antwerp on October 12, as the second location of the Antwerp-based COBRA concept. After thirty years of operation, Nova Hotel Amsterdam is now fully owned by the family-run B.K.A. Groep, the owners Marcel and Lily Berendsen also transferred the management to son Olivier Berendsen for further development and sustainability.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Enjoy a unique Txokos-menu at Sagardi in Amsterdam

7-10-2025

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For lovers of the Spanish, Basque cuisine! Until Sunday, October 19, Sagardi invites you to enjoy an exclusive tribute to the txokos — the gastronomic societies of the Basque Country. A rare opportunity to taste the soul of Basque culture, right in the heart of Amsterdam. This special Txokos menu celebrates the fifth anniversary of this Basque restaurant on Spuistraat, founded by chefs Iñaki and Mikel López de Viñaspre.

1 minute read

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Trends we spotted | Week 40

3-10-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
• Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
• The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
• the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
• In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
• Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
• Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
• What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

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Trends we spotted | Week 25

23-6-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• INK Hotel Amsterdam is turning pink for the tenth time during Pride Amsterdam. This anniversary edition is titled ‘Ten Years of Reflection’. From July 24 through August 3, 2025, it’s called the PINK Hotel.
• Distillers Hotel will bring new life to historic Schiedam distillery. Scheduled to open in 2026.
• Last week Frittenwerk opened their first store in Münich, it’s their 45^th store in Germany.
• KYU NYC, a full-service restaurant, is aiming to shake up the New York City lunch scene with the launch of KYU Grab & Go, pick-up point: the window.
• Another window opened in NYC: Buchette del Vino, the city’s first ‘Florentine Wine Window’.
• We came across ‘The World’s First Sky Beach Club’ on Instagram. The location of the Tribe Sky Beach Club? Emsphere Mall in Bangkok, Thailand.
• Inspiration for beach clubs: a Low Tide Golf Game. Looks like fun!
• A great example of a fun little gesture of hospitality: the VIP #DogPerrignon service from SiSo Beach Mallorca.
• The CuliQuiz Top 100 is a nationwide audience award created for and by the Dutch hospitality industry. Applications are open now and the winners will be announced during Gastvrij Rotterdam. Created together with the Week of Hospitality.
• An event by Hospitality Pact marked the official launch of the new platform Discover Hospitality — the central hub of a national digital campaign designed to inspire young adults to pursue a career in hospitality in the Netherlands.

Enjoy reading!

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Donatos Pizza will open a fully autonomous restaurant in partnership with Appetronix

17-6-2025

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Donatos Pizza, a premium U.S. pizza chain known for its Edge to Edge® toppings, is launching its first fully autonomous restaurant this month at John Glenn Columbus International Airport (Concourse B). Donatos and its sister company Agápe Automation partnered with Appetronix to create this innovative concept. It’s operated by HMSHost and will serve freshly made pizzas 24/7 via robotic technology, offering travelers speed, convenience, and quality.

This new Donatos location sets a precedent for how robotics and hospitality can blend to meet modern foodservice demands in high-traffic environments like airports.

2 minutes read

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Young entrepreneurs & new locations | Pizza bar Rosso, wine bar De 3 Wijntjes and Bagels & Beans in the Schunck building

16-6-2025

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We spot fun and inspiring new concepts every day. This week: Pizza bar Rosso in Amsterdam on the Zuidas, wine bar De 3 Wijntjes in Roosendaal, and Bagels & Beans in the Schunck building in Heerlen.

On George Gershwinlaan, the refined Pizza bar Rosso recently opened its doors. From lunch onwards, you can enjoy dishes like the ‘Pan Rosso’, Sicilian red prawns, a classic Italian aperitivo with an aged Negroni, and of course, unique pizzas. The concept is the first venture by new hospitality group The Ugly Duckling. In Roosendaal, wine bar De 3 Wijntjes opened in the former café De 3 Weesgegroetjes – known locally as “the 3Ws.” Every Friday and Saturday, owners Rick and Sebastiaan welcome guests for wines by the glass paired with refined bar bites. And in Heerlen, the Bagels & Beans location on the Bongerd in the Schunck building has a new owner: Jasper! What once started with a hot chocolate as a guest, has now turned into a new chapter as the official bagel boss.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

3 minutes read

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