Dutch beer tasting festival
20-4-2015
The Dutch Beer Tasting Festival takes place at the Grote Kerk in The Hague from Thursday 28 May until Saturday 30 May. The event is also the kickoff of the ‘Dutch Beer Week 2015’.
Beer Tasting Festival
During the Dutch Beer Tasting Festival a record number of 40 breweries present themselves to visitors who can taste and enjoy more than 150 beers. In addition, visitors can participate in master classes by experienced beer connoisseurs. On 30 May the finals of the ‘Dutch Blind Beer Tasting’ championship will be held at the festival.
WeekNLBier app
All beers that are available at the Beer Tasting Festival, can be found at the WeekNLBier app, where visitors can find more information, rank and assess all the beers. The program and the activities that take place during the week of the Dutch beer are also integrated into the app.
The Dutch beers became very popular in a relatively short time. In Amsterdam, the organizers of a ‘small’ beer festival on a town square (17 May) are overwhelmed by the number of Facebook registrations (now 20,000). There have been several Dutch tap takeovers already, where a (small) brewery manages the drafts for one night. Recently a Michelin star restaurant in Amsterdam (Ciel Bleu**) made its own IPA in collaboration with a local brewery.
Laugh your pants of
20-4-2015
At the ‘World Laughter Day’ (the first Sunday in May), Herengracht Restaurant & Bar in Amsterdam serves free ‘bitterballen’ (this is a typical Dutch treat, mini croquettes).
Herengracht Restaurant & Bar in Amsterdam is located right at one of the canals. The ideal place for a quick stopover while cruising through the canals. Herengracht Restaurant and Bar will launch a special boat catering menu this spring. Serving a nice and delicious lunch on the water of the Herengracht (one of the main canals). To start the boat-catering-season the Herengracht serves the free ‘bitterballen’ in collaboration with ‘Oma Bobs’, to the boats coming by and the visitors of the Herengracht Restaurant and Bar.
The boat catering season starts with a playful ‘Laugh your pants off’
The typical Dutch saying: ‘Laugh your balls out of your pants’ is freely translated in English as ‘Laugh your pants off’. That’s why The Herengracht Restaurant and Bar is serving ‘Bitterballen’ (balls) at the ‘World Laugther Day’.
‘World Laughter Day’ was founded in 1998 within the motto: “We do not laugh because we are happy, we are happy because we laugh” and takes place every year. On 3 May to boats on the Herengracht canal and visitors of the restaurant or bar can pick up their free ‘bitterballen’. “We will distribute the mini-croquettes as start of the boat-catering-season and because we need more laughter” Says Wessel Kuipers, co-owner of the Herengracht Restaurant and Bar.
Crowdsourced campaign by Grolsch
17-4-2015
This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.
Crowdsourced video
We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.
Participate in the Grolsch campaign
To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.
A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.
Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).
In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.
Easter campaign in Brielle
16-4-2015
We can’t say it often enough: if you do a sales promotion, point it at your potential visitor. After Easter we read about the promotional action of Sven Schreuder for his Brasserie Hotel ‘De Nymph’. Inspiration for Easter next year but in the way he implemented it could work for other campaigns as well.
Fans could hunt for giant Easter eggs in Brielle
Sven hid 10 giant chocolate eggs on Easter Sunday. He did this in Brielle, the town where his brasserie and hotel is located. From 8 o’clock in the morning enthusiasts could try to find the hidden eggs. Last year, participants tried to follow Sven while he was hiding the eggs. So this year he went out extra early! As from 8 o’clock he gave hints on his Facebook page.
The finder of the giant chocolate egg could of course keep it, all finders could get a free ice cream in his ice cream parlor ‘De Koele Kever’ (The Cool Beetle). In addition as an extra incentive Sven hid in one of the eggs a free night at his hotel ‘De Nymph’. A great Easter action and an example of how you can implement a local promotion: local press was involved (the newspaper ‘AD Voorne Putten’ paid attention to the promotion before Easter) and the fact that Sven also used social media to give hints and placed pictures of the ‘finders’ on Facebook. Next to the annual celebration of the Brielle capture by the Sea Beggars on 1 April 1572, the city now has a new tradition.
Canned food in the hospitality industry
15-4-2015
Since the start of company Bommels Conserven they are convinced that canned food is tasty and trendy. That’s why they’ve launched the concept ‘Een nieuwe blik op de tafel’. (Freely translated as ‘You can clearly see the table’).
The concept is meant for the hospitality entrepreneurs who want to keep their guests entertained with products which are easy and simple to present at different times of the day.
Canned food
The canned fish will be served at the table. It’s a complete concept with a wooden cutting board that is the connecting tool to present the products which are: canned fish, bread and garnitures matching the recipes of the fish. This cutting board is specially designed to fit the canned fish exactly, the bread is presented and there’s space for bowls with different garnitures.
How does it work?
The guests can choose the cans from the menu. These will be served by the waiters and presented on the cutting board with the matching garnitures. Serve with homemade bread for more flavour.
For the launch of this concept, Bommels Conserven is still looking for entrepreneurs who would like to introduce it. Contact Dineke van Bommel for further information.
A Food Boat instead of a Food Truck
14-4-2015
Pizza Pi, a pizza delivery boat, is sailing the Caribean Sea and delivers pizzas at the Christmas Cove on the Great St. James Island.
Pizza Pi – the first pizza delivery boat
The Pizza delivery boat of Pizza Pi is an initiative by Sasha and Tara Bouis. They bring the trend of food trucks, which are becoming pretty common nowadays, to a new level. They converted their house boat into a fully operational pizza bakery boat in two years. Sascha and Tara have visited the Pizza School of New York and now they make their own pizzas, including gluten-free pizzas aboard their ship.
A food boat in the Netherlands?
Although we lack the Caribean sun, we can have great summers and we have a lot of water and water enthusiasts as well! It’s a great idea for Italian restaurants to start delivering pizzas by boat! Maybe one of the restaurants located at the lakes in the West and North of The Netherlands already does this…. We’d love to hear it!
Hop Theory creates beer bags
14-4-2015
Hop Theory, beer enhancing sachets, is a new product that aims to enhance a regular beer with a sachet that works in a similar way as tea bags. The sachets are filled with a number of different ingredients like hops, fruit peels and coriander seeds, all natural flavors. The ‘beer bag’ enables you to customize your favorite beer.
Beer bags instead of tea bags
Hop Theory, has a patent pending for their beer infusion method. The sachet is a soilon woven mesh filter derived from corn starch, thus 100% biodegradable. The ingredients are sourced and manufactured within the U.S. Each ingredient is prepared in a certain manner (dried and/or ground) to improve flavor and the rate of dispersion. All ‘beer bags’ are wrapped individually to preserve their contents.
The company behind the idea of these beerbags, Hop Theory, is currently seeking funding at Kickstarter. They’re looking for 25.000 dollar and with still 25 days to go and more than half of the amount pledged, this shouldn’t be a problem.
Peugeot designs an urban chic food truck 2.0
13-4-2015
Peugeot has its own food truck, a bistro on wheels, conceived and developed by the Peugeot Design Lab. A super modern food truck, striking because one of the characteristics of the current food trucks is the ‘old fashioned’ image. With ‘Le Bistro du Lion‘ Peugeot will attend the Milan Design Week 2015 from 14 April followed by the French Pavilion of the World Expo Milano 2015.
‘Le Bistrot du Lion’, a Food Truck 2.0
The food truck was invented and developed by the Peugeot Design Lab, the Global Brand Design studio of the car brand. Cathal Loughnane, Head of Peugeot Design Lab, comments, “The end-users are always at the heart of all of our designs. For the Peugeot ‘food truck’, we wanted to create a complete mobile cuisine experience, not only creating a kitchen for the chef but a restaurant and cafe for the customers. A lot of attention was given to opening up the kitchen and allowing the chef and food preparation to be as close to the public as possible. We also wanted to create a real sense of surprise as the compact Peugeot ‘Food Truck’ transforms into an amphitheatre-like dining space ‘Le Bistrot du Lion’.”
The dynamic ‘Le Bistrot du Lion’ is compact, featuring short front and rear overhangs to provide enhanced maneuverability, with a long wheelbase to offer considerable load volume. Once on site, the food truck spreads its wings to double its width. Accommodating 30 persons comfortably, with separate areas for food preparation, eating and refreshments as well as a DJ booth. On board, chefs benefit from two grilling plates and four induction burners as well as a deep fryer. The ventilation system ensures optimum air quality and a 400-litre refrigerated under-foot compartment allows food to stay fresh. A 350-litre refrigerator keeps drinks cold. Attached is a professional espresso machine, by Rocket Espresso. Not only does the Peugeot ‘food truck’ provide a one-of-a-kind dining experience, it does so at an environmental way, having been specially designed to recuperate and recycle all waste.
Peugeot has selected the talented French chef Sven Chartier, of Saturne and Le Clown Bar in Paris, as the first culinary tenant of ‘Le Bistrot du Lion’.
Ciel Bleu IPA made by Brouwerij ‘t IJ
13-4-2015
Three years ago, two-star restaurant Ciel Bleu launched its first IPA (India Pale Ale) in collaboration with the renowned Amsterdam brewery ‘Brouwerij ‘t IJ’. While the intention was a single collaboration, guests kept asking for a new beer.
The chefs Onno Kokmeijer and Arjan Speelman thus faced the challenge to brew a new gastronomical beer that would taste even better than the first IPA. After many sessions and trying all kinds of ingredients, they chose kaffir lime as the main element of the Ciel Bleu IPA 2.0 beer. This citrus fruit is also known as Djeroek Poeroet and is widely used in the Asian cuisine. The dry-hop with Waimea and Citra hops gives the beer a flowery, freshly bitter character.
Brouwerij ‘t IJ
The brewery of Brouwerij ‘t IJ has two locations, one in East Amsterdam, next to the Gooyer windmill. This is also where the brewery began and where the pub is located. The second brewery is located on the Zeeburgerpad. The pub is opened every day from 2 pm to 8 pm. All the beers are brewed in the traditional manner, without filtering or pasteurization.
Ideal food pairing and serving
In restaurant Ciel Bleu the beer is served in a wine glass at a temperature of 10 to 12 degrees Celcuis. Dishes with mostly fresh elements best match the Ciel Bleu IPA, such as citrus combined with sweet elements. Like any IPA beer, it tastes best within a couple of months after production. The beer is available at the Ciel Bleu restaurant and several specialty beer shops. Of course the beer is also available at ‘Brouwerij ‘t IJ’ itself, which is worth a visit as well!
Order your drinks through OpenTabs
10-4-2015
Guests of food court The World don’t have to wait to order their drinks anymore. They can order through their phones whenever they want to. The company eMove.me made this possible together with its German partner OpenTabs. They created the OpenTabs app and launched it in the Netherlands.
The World
On Wednesday 8 April The World officially opened its doors in Rotterdam. Guests can go there for the new dining concept by Wesley Ladage, son of the famous french-fries baker Bram Ladage. For this concept he works together with restaurants Asian Glories and O’Pazzo.
OpenTabs
You can order drinks from the espresso bar and wine bar of The World with your mobile phone. Each table in this section of The Word has a QR-code. This code can be scanned with the OpenTabs app and the menu appears on the screen. Make a choice and place your order. If you’ve paid, the restaurants promises to deliver the order within the five minutes.
Grab & Go
From half past seven in the morning, you can choose the ‘Grab & Go’ option. You can order for example a coffee and a sandwich and can pick it up when you want, without having to wait in a queue.
According to the CEO of eMove.me, Martijn Lukaart, this will be the future for the hospitality branch/industry and retail: ‘’The technology is becoming more sophisticated which, means we have the possibility to respond to your customer’s needs in a better way. This is not only convenient for the customer, who doesn’t have to wait any longer, but also for the entrepreneur.’’
