Dominique Ansel opened a new bakery – in Japan!
25-6-2015
Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.
Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.
Hospitality, guest experience by Dominique Ansel
Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.
By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.
The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen
Start pilot foodtrucks in Amsterdam
24-6-2015
On 29 June, a pilot with foodtrucks starts at 24 locations in Amsterdam. At these locations fifty food-entrepreneurs and their foodtrucks will rotate every half-day.
Foodtrucks in Amsterdam provide ‘Tasty streetfood’
This Monday 29 June the foodtruck pilot ‘Tasty Streetfood’ kicks-off in Amsterdam. At 24 locations in Amsterdam around fifty innovative food-entrepreneurs will sell their food on the streets. The entrepreneurs will change location every several hours taking shifts on the various locations. The city of Amsterdam is the first municipality in the Netherlands that gives entrepreneurs the opportunity to provide street food from foodtrucks at various spots in the city, besides the well-known food truck festivals of course.
Selected from 150 entries
Those interested could apply until 12 March and in total the municipality received more than 150 entries. The initiatives were valued based on a points system that valued food (whether organic, locally produced, innovative), innovativeness of the concept and sustainability.
Locations and Streetfood app
Because the food trucks change location between the various designated spots every few hours, a wide range of street food offerings will be available on every location. When drawing up the rotation schedule, the municipality will take the requests from the owners into account as much as possible. Check the locations on this image or maps.amsterdam.nl/markten. Want to know where your favorite foodtruck is located at the moment? Download the Streetfood app via ‘Reizende Sterren’ (Travelling Stars) http://reizendesterren.org/reizendesterren.org/?p=344.
Aspire healthy fat burner at the terrace
24-6-2015
The Aspire soda is a fat burner for everyone that wants a healthy alternative at the terrace.
In general the number of refreshing healthy drinks at a terrace can be counted on one hand. Most soft drinks are loaded with sugar and plain water will soon bore you after a few glasses.
Aspire is a healthy alternative
Recently, there are several terraces that serve a soft drink that is sugar free, contains no calories and even promises to burn body fat. It’s ‘Aspire’, a lightly carbonated canned refreshing drink. The drink contains caffeine and is available in the flavors ‘Cranberry’ and ‘Apple with Acai’. The ingredients increase the metabolism, suppress appetite and the drink claims to accelerate weight loss. For the desired effect the producer recommends drinking two cans per day for two weeks, and to combine the drink with a healthy lifestyle (of course).
Ingredients
With ingredients like guarana (energy), caffeine (energy), green tea extract (increase the immune system), L-carnitine (to stimulate body fat burning) and taurine you will buy yourself a booster and body fat burner that does not cause a sugar dip afterwards. It certainly complements the range of beverages at most of the terraces nowadays, not the least because it tastes nice! The drink is already sold at Hampshire Hotels, SportCity, Mövenpick, Healthcity and Corpus. Have you spotted it somewhere else?
The McBike
23-6-2015
This takeout container should actually have been invented in the Netherlands! But McDonald’s has worked with the ad agency Tribal Buenos Aires in Argentina to create this McBike packaging.
Takeout packaging for cyclists at McDonald’s
This cyclist-friendly packaging is a recyclable, compact container for a burger, fries and a drink. The burger and the fries each have their own compartments. You can attach the package to your bicycle’s handlebars. The design ensures that the drink is kept upright.
The McBike packaging will also be launched in the Netherlands
The McBike package is launched in Copenhagen, Denmark. Copenhagen is one of the most cyclist-dense cities in the world. But it’s also launched in Medellin, Colombia. We’re lucky, Amsterdam is also on the list of McDonald’s to launch the McBike … ..
Rooftop concert by Hooghoudt and Kensington
23-6-2015
The Dutch band Kensington and Hooghoudt distillery will end this summer with a bang. They join forces for a rooftop concert somewhere on a roof in the Netherlands.
Rooftop concert
The rooftop concert will be held at the end of the festival season, early September. Consumers can win tickets for this special experience by buying a Hooghoudt bottle or a Hooghoudt Kensington package at one of the Gall & Gall stores in the Netherlands. The Hooghoudt products contain a unique code that could provide access to the concert. The promotion runs from 22 June to 15 August 2015.
Cocktail Maker
It’s also possible to win tickets through the online cocktail maker tool of Gall & Gall. The practical website guides you to the perfect cocktail recipe and looks a bit like the Gastronomixs tool. After choosing a cocktail recipe people can submit suggestions for ingredients. Anyone that sends in suggestions for ingredients via the website, can win a Fever-Tree cocktail workshop as well.
Smaakmakers
Hooghoudt started the collaboration with the band Kensington to attract a broader audience. Check out the road movie from Hooghoudt about these talents from Utrecht. Besides working with Kensington, Hooghoudt works together with young and enthusiastic professionals since January 2015. They call them their ‘Seasonings’ and award-winning bartender Lennart Deddens is one of them. With the ‘Seasonings’ they want to inspire and give everyone access to special mixes and exciting recipes. “But inspiration is more than just good taste, it’s also acquired by shared experiences, such as a unique rooftop concert” says Niels Grootenboer, marketing manager at Hooghoudt.
Stories from WaterReijk Weerribben Wieden
19-6-2015
The campaign “What drives you?” is an initiative by WaterReijk Marketing in collaboration with businesses, residents and visitors to the region. The campaign aims to acquaint the Dutch audience with the stories from the region.
Life-size milk carton
Besides the launch of the online magazine www.enwatdrijftjou.nl, a life sized milk carton from Weerribben Dairy was revealed and is one of the examples of how the campaign is being promoted throughout the country. The carton was unveiled by entrepreneurs Klaas de Lange from Weerribben Dairy and Martin Kruithof of the Restaurant Lindenhof.
Famous icons
Via the famous icons such as Giethoorn and the Weerribben the campaign seduces (online) visitors to explore other stories and secrets from the area as well. The stories are told by entrepreneurs, residents and visitors in the form of videos, interviews, blogs and photos in the online magazine. The first stories are movies of the Weerribben Dairy and Restaurant de Lindenhof. Various event posters, social media and joint promotions will support the campaign.
Cooperation with Weerribben Dairy
One of these joint promotions is with Klaas de Lange from Weerribben Dairy. The story of Klaas in the Weerribben is one of the stories in the campaign, it is brought into the country via a life-size milk carton. In the milk carton hides a refrigerator with cups of milk to promote the campaign.
Bundling stories
WaterReijk Marketing intends to bundle remarkable stories of the area in this campaign. Entrepreneurs, residents and visitors are also invited to share their story and become ambassadors of the region.
Allergens Legislation: you can make it easier on yourself
19-6-2015
Look for vendors who sell allergen free products! It can make your life a lot easier.
Do you already have an allergy information menu? Is it part of your food safety plan? Late last year we were busy with the new legislation but it’s no news anymore. A lot of restaurants have an indication on the menu that an allergy information menu is available, but there are also restaurants without any information. And of course you also have restaurants who think they can get away with mentioning the possible allergies you could have.
VA Foods, allergen free products
Meanwhile, there are several producers entering the market who have taken the allergens as a guideline for their products. Like for example the Valuas croquette developed by Master Chef Eric Swaghoven from restaurant Valuas (*). Recently we came across the products of VA Foods (in the Netherlands) they sell a line of snacks for those with allergies. They use high-quality fresh and pure ingredients as much as possible and try to avoid flavor enhancers, preservatives and colorants.
The couldn’t make the law easier but you can make it easier on yourself
If you find it difficult to make meals without the allergens, start looking for producers who have already done a lot of work for you. For example, VA Foods sells products such as croquettes, hot dog, puff pastry, ragout and bread. Their products all meet the internationally recognized VITAL-2 standard. So the products are gluten free, lactose free, peanut free, nut free and free from other common allergens. By finding this kind of suppliers, you can make it easier on yourself …
Changing pop-up location Rotterdam Central Station
18-6-2015
Pop-up food concept ‘Eten Centraal’ opened at Rotterdam Central Station on 16 June. It is a new initiative by The Food Line-up in collaboration with NS Stations. The pop-up location changes every two weeks with another small street food entrepreneur from the city.
Changing pop-up
The Food Line-up was one of the initiators of the street food debate about new permits that would benefit diverse and sustainable street food. Now they’ve set their crosshairs on high traffic destinations like the Rotterdam Central Station. With pop-up stores like ‘Eten Centraal’ railway stations will surprise travellers with a weekly changing selection of several local entrepreneurs. The focus is now on empty shop spaces that require temporary filling at Rotterdam Central. If successful, this may result in temporary fillings of empty spaces at other stations. It makes stations thus even more attractive for everyone.
The Switch
Every two weeks during “the Switch” a new business will build up in the pop-up store. In 46 days, more than seven Rotterdam heroes will serve a diverse menu including Old Scuola Pizza Napolitana, Man met Bril Coffee, Saté man with Toko to go, Fritez Haute friture, Pinky Rose lemonade, Jumble Korean Food and Rotterdam brewers. The website and Facebook will show the complete list of entrepreneurs and time tables.
Groundbreaking
“The pop-up street food concept is truly groundbreaking,” according to Lotte Wouters and Maartje Nelissen. “For the first time a high traffic location like this provides room to small local businesses next to the fixed formulas and usual suspects on locations like these. Travellers can now also enjoy the offerings of local entrepreneurs at Rotterdam Central Station, one of the most prominent places in the city, and taste the identity of the city and its inhabitants. “
Asian Baba Rafi format starts in Alkmaar
18-6-2015
The initial establishment of an innovative European kebab franchise will soon start in Alkmaar.
Baba Rafi adapted to European standards
Entrepreneurs Sinan Gul, Hans Verloop and Baris Kürkcü took the very popular Baba Rafi format from Asia to Europe and adjusted them fully to European standards and trends. With a strong focus on healthy and sustainable dishes, Baba Rafi also wants to reach out to women and children and that distinguishes the formula from all existing kebab, döner or shawarma formats.
Confidence in the format of Baba Rafi
In order to finance the initial establishment of Baba Rafi Europe, the entrepreneurs made a successful appeal to the public: 176 private investors invested € 250.000,= in the company via Collin CrowdFund.
Kebab for today’s conscious consumer
Baba Rafi is the largest franchise chain in the world in the field of kebab products. With more than 1.300 locations in Asia where the concept is immense popular. The Asian concept is fully adapted to the European market where respect for the food, the customers and the environment play an important role. One of the initiators, Baris Kürkcü: “Every niche in the food industry, from fries-, hamburger and chicken formats to sandwiches, has seen a trend towards more sustainable and responsible food, in the recent years. With Baba Rafi we introduce a kebab concept that is tailored entirely to the needs and desires of the modern conscious consumers. The dishes are freshly prepared with a minimum of E-numbers and maximum sustainable and organic ingredients. We have worked closely with a culinary consultant and nutritionist during the development of the dishes. The dishes are suitable to eat for lunch. For everyone, thus emphatically including women and children.”
The future: being the largest kebab chain in Europe
Along with financial expert Hans Verloop and former McDonald’s CEO, Herman de Haas, the team of Baba Rafi wants to realize the largest kebab chain in Europe. There is no comparable franchise concept in Europe but there is a 10 billion euros sales in kebab fastfood restaurants. The facility in Alkmaar will be the flagship store and serves as a model for the next Baba Rafi in comparably sized cities in the Netherlands and Europe.
Fever-Tree tonic
17-6-2015
Recently gin and tonic mixes are extremely popular. There was a Gin & Tonic festival, there are special restaurants and (pop-up) bars, there is a GINformatiecentrum and at every fancy food festivals you can get yourself a gin and tonic mix.
Quality of tonic
Usually the focus at the mix drinks is on the gin and the quality of the tonic if often neglected. This while a mix drink like a gin-tonic consists for ¾ out of a tonic and is thus crucial for the flavour. In recent decades the soft drink market is largely dominated by a few multinational companies that more focus on profit rather than quality. This changes now, more and more producers approach the market differently with more unique and qualitative products. Fever-Tree is one of them and since November 2014 the company is privately held and competing with the big boys at the London AIM stock market.
Quinine in the tonic
In 2004 Charles Rolls and Tim Warrillow decided tonic and mixers for cocktails in general could use a quality upgrade. One of the major components of tonic is quinine, that’s where the bitterness comes from. After months of research they discovered that there is a Fever Tree plantation that produces the purest quinine in the world and it’s located in Congo. They travelled to the rough Democratic Republic of Congo and visited this plantation. The ingredients for the rest of the tonic are collected in the same manner. Research, travel and conversations with ‘plant hunters’ a part of the development of new products. Fever-Tree tonic contains high-quality ingredients and natural cane sugar.
Ginger Beer and Ginger Ale
For Fever-Tree’s Ginger Beer and Ginger Ale three kinds of ginger are used, each from a different area. It’s fresh green ginger from Ivory Coast for the freshness, ginger from Nigeria for depth and intensity of the flavor and ginger from Cochin for an earthy, chocolate-like flavor.
Mediterranean tonic
The Mediterranean Tonic is our favorite. It contains citrus oil and herbs from the coastal areas around the Mediterranean. Lemon Thyme and rosemary are two of the ingredients that come from Provence and give the unique flower-like character to the tonic, which makes it an ideal mixer for vodka and lights gins.
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
Via Instagram van Dominique Ansel
First floor, images courtesy of Dominique Ansel Bakery Tokyo. 
Goodluck cat, images courtesy of Dominique Ansel Bakery Tokyo. 
