Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day
14-4-2026
During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.
2 minutes read
Second location for Bouillon d’Amsterdam
14-4-2026
Bouillon d’Amsterdam is rapidly making a notable rise in the capital’s hospitality scene. Just weeks after opening its first location, the company has already announced a second venue in Amsterdam-Zuid. With an accessible concept centered around quality, speed, and affordability, the restaurant appeals to a broad audience. Its rapid expansion highlights both its success and confidence in a scalable concept.
2 minutes read
Trends we spotted | Week 15
13-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
- Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
- Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
- From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
- KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
- AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
- McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
- From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
- The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
- McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.
Enjoy reading!
Will we be able to enjoy lattes for €1 here in the Netherlands too?
13-4-2026
A blog by Leonie van Spronsen on the trend towards cheaper catering, will we soon be able to enjoy lattes for €1 here in the Netherlands too? This blog has previously been published in Dutch on the website of the Van Spronsen & Partners, hospitality consultancy.
2 minutes read
Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer
10-4-2026
La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.
2 minutes read
A limited orange edition of Tompoesje | From cult pastry to party shot
10-4-2026
A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it in one go. But for those who prefer to toast rather than struggle, there’s a new alternative this season. Tompoesje introduces a limited Orange Edition: the iconic tompouce pastry transformed into a festive shot drink. The original pink version has already grown into a popular favorite at parties and gatherings, and with this special edition, Tompoesje taps into every moment when the Netherlands turns orange. From King’s Day to the World Cup, and those spontaneous nights where the party vibe matters just as much as the score.
2 minutes read
Trends we spotted | Week 14
7-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
- Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
- On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
- Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
- Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
- KFC in Spain is transforming its restaurant signs into giant döner skewers.
- A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
- Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
- Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.
Enjoy reading!
McDonald’s Türkiye Introduces ‘Archie’ for gamers
7-4-2026
McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.
2 minutes read
Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide
7-4-2026
Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.
3 minutes read
Chez Chloé | Vins et cuisine Française moderne
3-4-2026
Early April 2026, Chez Chloé will open at Overtoom 28/30 in Amsterdam, a French-oriented fine-dining restaurant where classic gastronomy and modern refinement come together. Chef Marcelo Hernandez, maître Rutger Bogers, and entrepreneur Matthijs van Stapele create a culinary experience that combines refinement with accessibility. The interior feels warm and inviting thanks to soft lighting, rich materials, and a layout that radiates comfort and calm. With 54 covers, an extensive wine collection of over 250 French wines, and a focus on seasonal produce and local suppliers, Chez Chloé aims to become a sustainable and distinctive addition to the gastronomic scene in Amsterdam.
2 minutes read
'Royal pairings' at Momo Restaurant, Bar & Lounge
'Royal pairings' at Izakaya Asian Kitchen & Bar
'Royal parings' at The Duchess
'Royal pairings' at Mr Porter
'Royal pairings' at The Butcher
