How to score points with dog lovers | No surprises at check-in

21-8-2026

  • Our office dog Nelly loves luxury!Our office dog Nelly loves luxury!
  • Our office dog Nelly loves luxury!Our office dog Nelly loves luxury!

The holiday season is drawing to a close, and recently I was out walking with other dog lovers. Only one dog had stayed home, looked after by acquaintances, while the others had either been to a kennel or came along on holiday. My family and I, along with many other dog owners, choose to bring the dog along whenever possible. Finding a destination that works with a dog, however, is a challenge. We always rent a holiday home, and for hotels along the way we often use Booking.com; there, at least, you can indicate that you’re looking for a hotel or holiday home where dogs are welcome. What it actually costs per night, though, remains unclear there too. A blog by Marjolein van Spronsen on how to communicate transparently about welcoming dogs and how that can help you to score points with dog lovers.

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Vuurzee and Prinsenleven win gold at the World Beer Awards 2026

20-8-2026

  • Prinsenleven - A blond beer with a royal character won 3 awardsPrinsenleven - A blond beer with a royal character won 3 awards
  • Vuurzee, an elegant brut beer often served in top gastronomy - won 2 awardsVuurzee, an elegant brut beer often served in top gastronomy - won 2 awards
  • Vuurzee by De Goede & De Stoute, an elegant brut beer often served in top gastronomyVuurzee by De Goede & De Stoute, an elegant brut beer often served in top gastronomy

De Goede & De Stoute, a small Burgundian brewhouse, took home no fewer than five gold awards at the World Beer Awards 2026. Vuurzee, the flagship beer, once again claimed Gold and Gold Country Winner. But the real surprise is Prinsenleven: launched this year and virtually unknown outside the brewery’s own circle of members, it immediately picked up Gold, Gold Country Winner, and World’s Best Pale Beer, Belgian Style Blonde 2026 — the highest honor worldwide in that style category.

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Pet-friendly hospitality | A list of great examples of how to treat your pet guests!

18-8-2026

  • Dog friendly welcome for Jimmy at Le Richebourg Hotel Restaurant & SpaDog friendly welcome for Jimmy at Le Richebourg Hotel Restaurant & Spa
  • Chief Happiness Officer Serene at Fairmont TokyoChief Happiness Officer Serene at Fairmont Tokyo
  • Maison Heler in Metz - welcomes guests with dogsMaison Heler in Metz - welcomes guests with dogs
  • The Doggy Route to Happiness - credits Helsinki PartnersThe Doggy Route to Happiness - credits Helsinki Partners

Your four-legged friend is part of the family, and most families want to take their pets along on holiday. Luxury travel is ready for its new VIP guests, and there is a whole world of business built around taking your best friend on your trip. Airlines allowing pets of all sizes in the cabin are popping up around the world, and luxury pet-friendly hotels are creating all kinds of extras for travelling pet owners. We have written many articles on pet-friendly hospitality offered by hotels and restaurants, and we have even spotted some wonderful terms for it: hosPETality, Bark-cuterie, pup-flight, poochini or a puppicino and dogstronomy. In this article, we have compiled a list of great examples of how to treat your pet guests!

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Trends we spotted | Week 33

14-8-2026

  • As of September 1 this will be Fletcher Hotel-Restaurant Marktstad-SchagenAs of September 1 this will be Fletcher Hotel-Restaurant Marktstad-Schagen
  • Hard Rock Cafe and Coca-Cola® launched the ‘Hard Rock Rising Music Competition’Hard Rock Cafe and Coca-Cola® launched the ‘Hard Rock Rising Music Competition’
  • Radisson Blu Hotel, Sinaia Cota 1400Radisson Blu Hotel, Sinaia Cota 1400
  • The Haunting debuts from the creators of MiracleThe Haunting debuts from the creators of Miracle

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Ipsos and IWSR published ‘The Consumer Trends Shaping Adult Beverages’, a new whitepaper commissioned by AB InBev. The study examines the choices and behavior of legal-drinking-age consumers.
  • Hard Rock Cafe and Coca-Cola recently launched Hard Rock Rising. This music competition takes place in 34 countries and at 64 Hard Rock Cafes, offering emerging artists a stage.
  • Fletcher Hotels continues its growth ambitions with the acquisition of Hotel Marktstad and Slot Hotel Schagen.
  • Radisson Blu Hotel, Sinaia Cota 1400 brings alpine-inspired design to Romania’s Bucegi Mountains.
  • Spotted on the Instagram account of ‘Meilleur Ouvrier de France Charcuterie’ Arnaud Nicolas in Paris: a Croque Monsieur XXL made with pain de mie!
  • Also spotted on Instagram: the Caviar Hotline at the Park Lane New York! A fun idea to dedicate a number on your in-room telephone to a specialty of your own.
  • And also spotted online: the Pineau des Charentes Spritz.
  • Miracle Cocktails Inc., the company behind two of the world’s leading Christmas cocktail pop-ups, Miracle and Sippin’ Santa, unveils The Haunting, its first-ever Halloween pop-up bar experience.
  • Burger King Belgium advises all Belgians to leave the flame grilling to them. 😉

Enjoy reading!

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the Domino™ will be introduced in the US | A new Detroit-style pizza made for one

13-8-2026

  • the Domino™ will be introduced in the US - A new Detroit-style pizza made for onethe Domino™ will be introduced in the US - A new Detroit-style pizza made for one

Domino’s Pizza Inc. is introducing the Domino™. Launching nationwide on Aug. 31, the new Detroit-style pizza made for one delivers the demands of today’s modern pizza occasion, providing customization without compromise. Now everyone can enjoy their own pizza, with the toppings they want. Sharing a meal no longer means having to share a pizza.

Will Domino’s Pizza also launch this individual-sized pizza in Europe?

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Research by Hawaiian and a new Hawaiian Summer Salad Mix

11-8-2026

  • Research by Hawaiian and a new Summer Salad MixResearch by Hawaiian and a new Summer Salad Mix

As soon as the temperature rises above 25 degrees, it’s not just our daily schedule that changes, but also what ends up on our plate. Research conducted on behalf of Hawaiian shows that 58.1% of Dutch people swap a heavier meal for a light, fresh option such as a poké bowl or salad. Notably, it’s not just about eating lighter. Dutch consumers turn out to have a real need for freedom of choice: more than half (55.2%) opt for a bowl because it can be fully customized to personal taste. That’s why they’re introducing the Hawaiian Summer Salad Mix.

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Trends we spotted | Week 32

10-8-2026

  • Avani puts a “Paws” on pet fees as ‘dogs stay free’ for International Dog DayAvani puts a “Paws” on pet fees as ‘dogs stay free’ for International Dog Day
  • goodBytz expands into hospitality - Leonardo Hotels Central Europe deploys autonomous kitchen robotgoodBytz expands into hospitality - Leonardo Hotels Central Europe deploys autonomous kitchen robot
  • Radisson Hotel Group leverages its strong owner confidence to accelerate global growthRadisson Hotel Group leverages its strong owner confidence to accelerate global growth
  • 'Twelve Nights of Wonder' for the 2026 holiday season at Orlando World Center Marriott'Twelve Nights of Wonder' for the 2026 holiday season at Orlando World Center Marriott
  • Vinyl Voyages - “Monkey Shoulder Selects” spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoodsVinyl Voyages - “Monkey Shoulder Selects” spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoods

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • DoorDash recently unveiled DoorDash Air, an in-house program that will develop a drone delivery system.
  • ‘Twelve Nights of Wonder’ for the 2026 holiday season at Orlando World Center Marriott. Are you already working on your holiday season calendar?
  • For one night only, on August 27, 2026, Waldorf Astoria New York’s legendary Grand Ballroom will transform into a full-size tennis court beneath the chandeliers.
  • It already sounds delicious in French: “La Brioche Glacée & Toastée célèbre les saveurs Fetish de la Maison: Ispahan et Infiniment Vanille”.
  • Avani Hotels & Resorts is inviting guests to celebrate International Dog Day, which takes place on 26 August, with a getaway designed for the whole family.
  • Hamburg-based robotics company goodBytz and Leonardo Hotels Central Europe have entered into a strategic partnership.
  • Vinyl Voyages: ‘Monkey Shoulder Selects’ spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoods.
  • Radisson Hotel Group leverages its strong owner confidence to accelerate global growth.

Enjoy reading!

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Vinyl-, Pool- and Cocktailbar Spin opens in September in Amsterdam

7-8-2026

  • Vinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - renderingVinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - rendering
  • Vinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - renderingVinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - rendering
  • Vinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - renderingVinyl-, Pool- en Cocktailbar Spin opens in September in Amsterdam - rendering

Early September, Vinyl-, Pool- and Cocktailbar Spin opens its doors in Amsterdam-West: a new hospitality concept where the love of analog music, high-quality hospitality, and play come together. Not from any single one of these elements, but from the conviction that their combination creates a new way of going out. Behind the initiative stands a collective of entrepreneurs with extensive experience in Amsterdam’s hospitality, festival, and nightlife scene.

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Viki Geunes × Orlando Schuitema | A friendship served on the plate at COBRA HOUSE

6-8-2026

  • Viki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSEViki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSE
  • Viki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSEViki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSE
  • Viki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSEViki Geunes × Orlando Schuitema - a friendship served on the plate at COBRA HOUSE

On Saturday, September 19, COBRA HOUSE welcomes a very special guest to its kitchen. For one exclusive evening, three-Michelin-star chef Viki Geunes (Zilte***) will leave his own restaurant behind to join chef Orlando Schuitema at COBRA HOUSE for a unique four-hands dinner: Viki Geunes × Orlando Schuitema. The wine pairing will be presented in collaboration with the iconic Spanish winery Marqués de Murrieta.

A three-Michelin-star chef cooking at COBRA HOUSE makes this a truly special four-hands dinner. One of the highlights of the evening will be a jointly created main course, symbolising the collaboration between both restaurants.

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The Canephora Flavour Wheel | Mocca d’Or contributes to globally recognized flavour wheel for Robusta coffee

4-8-2026

  • Judith Konsten and Niels te Vaanhold of Mocca d'OrJudith Konsten and Niels te Vaanhold of Mocca d'Or
  • Judith Konsten and Niels te Vaanhold of Mocca d'OrJudith Konsten and Niels te Vaanhold of Mocca d'Or

Mocca d’Or, based in Zwolle, in the eastern parts of the Netherlands, has played a notable role in the development of the Canephora Flavour Wheel, the first scientifically grounded flavour wheel for Robusta coffee (Coffea canephora), published in the scientific journal Scientific Reports. Of the only three Dutch cuppers invited to take part in the research, two, Judith Konsten and Niels te Vaanhold, are quality staff at Mocca d’Or. They were among 49 professional tasters who evaluated 67 high-quality Canephora coffees from 13 countries in Switzerland and Brazil. For the first time, the flavour wheel gives the coffee variety, long associated mainly with bulk and instant coffee, its own flavour language, featuring notes such as cocoa, spices, and tropical fruit.

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Snackification | Small bites, big impact

3-8-2026

  • Snackification - small bites, big impactSnackification - small bites, big impact
  • Snackification - small bites, big impactSnackification - small bites, big impact

Snackification is one of the most talked-about trends in the food industry right now, and it’s all about eating smaller portions more frequently. With increasingly busy schedules and the rise of weight loss medicines, more and more people are swapping three square meals for smaller, more intentional bites. This shift is fundamentally changing how brands, chefs and restaurants approach food.

On the consumer side, it’s about smaller, flexible and nutrient-dense snacks on the go — think individual packaging, added vitamins, gut health support and high protein. On the industry side, fine-dining chefs are increasingly embracing casual street food concepts, food trucks and upscale finger foods. This trend even found its way into my kitchen, last weekend I served a lunch with many small, delicious and healthy snack bites portions. ^Marjolein van Spronsen

Many examples in this article!

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Lay’s Potato Restaurant in Shanghai | Here, the potato takes centre stage

31-7-2026

  • PepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to ShanghaiPepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to Shanghai
  • PepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to ShanghaiPepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to Shanghai
  • PepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to ShanghaiPepsiCo opened a Lay's potato-themed restaurant in China, bringing a new brand experience to Shanghai

Back in April 2026, PepsiCo’s potato chip brand Lay’s officially opened China’s first Lay’s Potato Restaurant in Shanghai’s Xintiandi district. This immersive, limited-time brand experience reimagines the potato and the Lay’s chip through menu innovation, design, and collaborations. The restaurant is the latest example of how PepsiCo is working to grow in the away-from-home channel and create new meal occasions associated with its brands.

2 minutes read

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Verifying Longevity | LNGVTY makes the quality of longevity hotels measurable

31-7-2026

  • Verifying Longevity - LNGVTY makes the quality of longevity hotels measurableVerifying Longevity - LNGVTY makes the quality of longevity hotels measurable

LNGVTY introduces the first data-driven certification that measures how effectively hotels support quality sleep, recovery, and healthy lifestyle habits. Hotels in Germany, Austria, and Switzerland can apply from August 1. Under the motto ‘Verifying Longevity’, LNGVTY evaluates hotels using a uniform, data-driven methodology, making their regenerative quality transparent and comparable for guests.

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Striktly Summer | Striktly, Coconuts and Café ‘t Fust bring the tropics to Rotterdam

30-7-2026

  • Striktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to RotterdamStriktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to Rotterdam
  • Striktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to RotterdamStriktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to Rotterdam
  • Striktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to RotterdamStriktly Summer | Striktly, Coconuts and Café 't Fust bring the tropics to Rotterdam

It’s as if you’re on vacation, right in the center of Rotterdam. This summer, Stadhuisplein turns into an atmospheric open-air dance floor on Tuesday evenings during Striktly Summer. After the outdoor event, the party continues from 11:00 PM during the official afterparties at Coconuts & café ‘t Fust.

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Heat stress in the kitchen | Why the cold chain breaks in high temperatures

28-7-2026

  • Heat stress in the kitchen - a contribution by De Horeca HelperHeat stress in the kitchen - a contribution by De Horeca Helper

Temperatures are rising this week in the Netherlands, which means full terraces and dealing with products that need to look good on the table in the sun. In short, quite a few businesses are experiencing heat stress around this topic. You can make this easier on yourself by digitizing temperature control around your products, for example with the app for HACCP and cleaning registration from De Horeca Helper. A contribution from them about ‘Heat stress in the kitchen’!

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