Last week, Starbucks Reserve SODO opened its doors for the first time, inviting visitors to take a journey of discovery with small-lot Starbucks Reserve™ coffees and Princi food. This location is the first of the company’s new Reserve store concept, introducing a marketplace-style environment to showcase its premium Starbucks Reserve brand. read more
Starbucks Blonde Espresso – a light roast that’s smooth and subtly sweet– is a permanent menu item complementing the boldness of Starbucks Signature Espresso Roast originally introduced more than 40 years ago. Customers across the U.S. will now be able to order any handcrafted espresso beverage with their choice of “Starbucks® Signature” or “Starbucks® Blonde” espresso, including Starbucks Caffe Latte, Cappuccino, Flat White, Macchiato and Americano beverages. read more
The season is about to begin and as from today we will try to inspire you every day with Christmassy inspiration from other entrepreneurs in hospitality. The first one: Starbucks in Valencia is decorating their trees with sparkling red cups. read more
The Roastery Starbucks
The Roastery Starbucks
The Roastery StarbucksStarbucks unveiled Cold-Pressed Espresso this September, a new patent-pending cold extraction process that will serve as the foundation for a new menu of sparkling beverages that will debut at the company’s premium, Starbucks Reserve® Roastery in Seattle. They even serve a cold-pressed Americano exploration flight, a great idea to get people to taste the cold-brew coffees. We spotted the first cold brew coffee in 2014 and since it’s growing extensionally but is still rather unknown to most of us. Great way to get familiar via a cold-pressed Americano exploration flight. read more
Nescafé Coffee Taproom
Nescafé Coffee Taproom
Nescafé Coffee TaproomNescafé has opened a pop-up coffee shop in Toronto, where everyone has to bring and make their own coffee. Indeed, you have to bring your own coffee otherwise you will not be able to enter the Coffee Taproom. The pop-up is a stunt by Nescafé and designed to promote the Nescafé Sweet & Creamy coffee sticks. The ad for pop-up Coffee Taproom trolls Starbucks! read more
Starbucks is celebrating the spring with its first-ever spring hot beverage cup, available beginning March 16 at Starbucks stores in the United States and Canada. A nice initiative to say goodbye to the gray days of winter and celebrate the spring. If you’re going to America soon, you might spot them. read more
Ice cream lovers and Starbucks coffee lovers pay attention. Starbucks starts selling Starbucks ice cream at over 100 locations in the United States of America. In 2016 Starbucks already started with the pilot to sell ice cream in some of their bars. And it worked out. read more
Starbucks Red Cup Cheer Campaign 
Starbucks Red Cup Cheer Campaign The holidays are traditionally a time of giving. Starbucks Red Cup Cheer campaign which is currently taking place across Europe through December 24, is generating ‘Cheers’ for charity. During this period, a portion of Starbucks holiday beverage sales in Great Britain, the Netherlands, Switzerland, Austria and France will be directed to selected non-profit organizations. read more
Starbucks is serving a new coffee drink, blending craft beer with espresso: the Espresso Cloud IPA. Innovation in your coffee and beer ;-). We wonder what this innovation will taste like….
A Starbucks in Kuala Lumpur, Malaysia looks just like the other stores in the region. Baristas are handcrafting beverages with the rich aroma of coffee lingering in the air. However, when customers reach the counter to order a drink, they’ll notice something different. Instead of calling out beverage orders, baristas use sign language. read more
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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