Pizza Hut’s new un-Italian pasta campaign | Approved by the toughest food critics: Italians?

26-1-2026

A funny campaign by Pizza Hut in Dubai! They recently launched pasta – and not just any pasta. According to the company their pasta is creamy, cheesy, overloaded with sauce and proudly breaking every Italian culinary rule. The brand even calls it un-Italian pasta. Knowing this would never win over traditional Italians, Pizza Hut decided to do something bold: challenge Italian identity itself.

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

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Young Poelzicht talent given the spotlight | Wine Bar & Bistro Petit Caveau has opened in Tiel

23-1-2026

Since January 7 2026, the Betuwe region in the Netherlands has gained a new culinary hotspot: Wine Bar & Bistro Petit Caveau in Tiel. Located in one of the oldest listed buildings in the historic city centre at Korenbeursplein 1. Edwin Muns, an experienced entrepreneur joins forces with young talents Camilo van Drumpt Sanstra and Olivier Landewers from Brasserie Poelzicht. The result is an intimate venue where fresh Mediterranean bistro dishes, genuine hospitality and a distinctive wine list come together.

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Reservation system FRANK conquers the top of Dutch gastronomy

9-1-2026

Even before its official launch, the Dutch reservation system FRANK has already gained a prominent position within Dutch gastronomy. While the system will officially debut on 12 January 2026 at the Wine Professional trade fair in Amsterdam, numerous leaders in Dutch gastronomy are already working with the software. Its focus on AI and seamless integration of reservations and guest data already make FRANK the new standard for hospitality.

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New Dutch brand Bo&Co introduces locally produced organic syrups

9-1-2026

The new Dutch brand Bo&Co is introducing a range of locally produced organic syrups, developed for professional use in the hospitality and retail sectors. The brand is launching with five flavours: Lemon, Strawberry, Raspberry, Lemongrass–Ginger and Elderflower, made with carefully selected organic ingredients. The official market launch of Bo&Co will take place during Horecava 2026.

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Mastercard Hotelnacht 2026 | The Art of Balance

8-1-2026

On January 17 & 18, during the Mastercard Hotelnacht (Hotel Night) Amsterdam, the city will revolve around wellness, energy and unique hotel experiences. During Mastercard Hotelnacht, the most beautiful hotels in the city open their doors to residents of Amsterdam, offering a weekend full of one-night-only experiences. Visitors from outside Amsterdam can also take part in the experiences. The 2026 edition is all about The Art of Balance: the perfect mix of wellness and celebration, calm and excitement – in true Amsterdam style. Hotelnacht is the perfect opportunity for residents of Amsterdam and other curious visitors to experience the city in a completely new way.

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Sweetened, lactose-free whipped cream by Milram

6-1-2026

We start 2026 with an article about an innovative, new product: the sweetened, lactose-free whipped cream by Milram that will be introduced at the Horecava in Amsterdam. The foodservice market continues to evolve as consumer preferences change and demand grows for dietary options such as lactose-free and lower-sugar products. Even in seemingly mature product categories, there is room for innovation. With this new whipped cream Milram demonstrates how quality, convenience and market insight come together.

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Soenil Bahadoer is the first Dutch chef to join the Dom Pérignon Society

22-12-2025

Dom Pérignon is proud to announce that chef Soenil Bahadoer has become the first Dutch chef to join the Dom Pérignon Society. With his admission, Bahadoer joins a select international collective of chefs, artists and creative innovators who share the core values of the champagne house of Dom Pérignon: craftsmanship, imagination and the pursuit of perfection within the limits of a single harvest year.

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Trends we spotted | Week 51

19-12-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Spotted in New York: the push pop sushi van Suka Sushi!
• Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
• Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
• Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
• Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
• Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
• Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
• A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
• Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
• On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.

Enjoy reading!

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