Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown

17-10-2025

  • M Social Hotel New York Downtown - their signature restaurant Beast & ButterfliesM Social Hotel New York Downtown - their signature restaurant Beast & Butterflies
  • M Social Hotel New York Downtown - the lobbyM Social Hotel New York Downtown - the lobby
  • M Social Hotel New York Downtown - the lobbyM Social Hotel New York Downtown - the lobby
  • M Social Hotel New York Downtown - a suiteM Social Hotel New York Downtown - a suite
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1
  • Poké Perfect lands at Schiphol Plaza - Arrival Hall 1Poké Perfect lands at Schiphol Plaza - Arrival Hall 1

Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

2 minutes read

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Holiday Season Inspiration | From a Gingerbread Wonderland and festive scents to a photobooth

17-10-2025

  • Photobooth in your lobby during the Holiday Season - generated with AIPhotobooth in your lobby during the Holiday Season - generated with AI
  • A Christmas-themed photo corner - generated with AIA Christmas-themed photo corner - generated with AI
  • A gingerbread house in a lobby - generated with AIA gingerbread house in a lobby - generated with AI
  • Text on the mirrors in the ladies’ restroomText on the mirrors in the ladies’ restroom - generated with AI

As we mentioned last week, it’s the perfect time to start planning for the holidays. Apparently, some hospitality venues are already fully booked for the Christmas Days! In October, we’re publishing a short weekly article full of inspiration; this week’s highlights include a Gingerbread Wonderland, festive scents in hotel rooms, a Christmas photobooth, messages on mirrors in restrooms, holiday fun, and a special way to unbox your Christmas boxes. By the way, you can find even more ideas on our Pinterest Christmas board.

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The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?

14-10-2025

  • The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?

Were you also a bit disappointed that there wasn’t a new third Michelin star awarded in the Netherlands this year? I was! Especially when you consider that there weren’t really any new two-star restaurants either. Isn’t it only fair that a chef who already has two stars should be able to take them to their next restaurant, if it meant to be on the same culinary level? It is what it is, but as a true Michelin Guide enthusiast, I can’t help feeling a little short-changed this year… And I keep wondering: what exactly is the magical ‘Michelin sauce’ that helps you cook your way to that third star?

A blog by Marjolein van Spronsen

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Trends we spotted | Week 41

13-10-2025

  • A new craveable brand refresh for Domino's intended to make you say MmmA new craveable brand refresh for Domino's intended to make you say Mmm
  • A pardoned pineapple pizza by Domino's in RomeA pardoned pineapple pizza by Domino's in Rome
  • Bar Leone in Hong Kong is named The World’s Best Bar 2025Bar Leone in Hong Kong is named The World’s Best Bar 2025
  • Disaronno celebrates 500 year anniversary with 5 exclusive bottlesDisaronno celebrates 500 year anniversary with 5 exclusive bottles
  • Jewellery get the five star treatment at Clardige’s - a collab with British jeweller AnnoushkaJewellery get the five star treatment at Clardige’s - a collab with British jeweller Annoushka
  • Sam D'Huyvetter x OtomatSam D'Huyvetter x Otomat
  • The inspirational events on the agenda of WOLF Antwerp and BrusselsThe inspirational events on the agenda of WOLF Antwerp and Brussels
  • TICA and The Stage open an one-stop-shop for interior and lifestyle products in VenloTICA and The Stage open an one-stop-shop for interior and lifestyle products in Venlo

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Waterman House will become the AMANO’s Group second hotel in London.
  • ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
  • Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
  • Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
  • Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
  • From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
  • To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter
  • In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Inspiration for the Holiday Season | From a festive ‘cocktail tree stand’ to a ‘Hot Chocolate Station’

10-10-2025

  • Hot Chocolate Station and a cocktail tree stand for the Holiday Season - generated with AIHot Chocolate Station and a cocktail tree stand for the Holiday Season - generated with AI
  • Virgin mocktails and a snowglobe G&T - generated by AIVirgin mocktails and a snowglobe G&T - generated by AI

We’re driving home in the dark again after work… time to get into the December spirit! Throughout October, we’re publishing short weekly articles full of inspiration — and this week it’s all about Christmas cocktails and mocktails, a ‘Hot Chocolate Station’ and a cocktail tree stand dressed up for the holidays! By the way, you can find plenty more ideas on our Pinterest Christmas board.
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Young Entrepreneurs & new locations | Loetje Oegstgeest, COBRA HOUSE, and Nova Hotel Amsterdam

10-10-2025

  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of COBRA HOUSE and COBRA in AntwerpThe owners of COBRA HOUSE and COBRA in Antwerp
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier BerendsenThe owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier Berendsen
  • Nova Hotel Amsterdam by dayNova Hotel Amsterdam by day
  • Nova Hotel Amsterdam by nightNova Hotel Amsterdam by night

Every day, we spot fun and inspiring new concepts. This week, the city of Oegstgeest welcomes a new Loetje! A fresh COBRA location opens in Antwerp: COBRA HOUSE – not a copy, but a new chapter! And Nova Hotel Amsterdam proudly takes ownership of its historic building and a new generation takes over the management.

On October 30, Loetje will open its 38th location at the Klinkenbergerplas in Oegstgeest, featuring a warm interior, views over the water, and their familiar menu. COBRA HOUSE will open a new location in Antwerp on October 12, as the second location of the Antwerp-based COBRA concept. After thirty years of operation, Nova Hotel Amsterdam is now fully owned by the family-run B.K.A. Groep, the owners Marcel and Lily Berendsen also transferred the management to son Olivier Berendsen for further development and sustainability.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Enjoy a unique Txokos-menu at Sagardi in Amsterdam

7-10-2025

  • The team of Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienThe team of Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien
  • Sagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze VegelienSagardi Amsterdam - enjoy the Basque Cuisine - credits Rinze Vegelien

For lovers of the Spanish, Basque cuisine! Until Sunday, October 19, Sagardi invites you to enjoy an exclusive tribute to the txokos — the gastronomic societies of the Basque Country. A rare opportunity to taste the soul of Basque culture, right in the heart of Amsterdam. This special Txokos menu celebrates the fifth anniversary of this Basque restaurant on Spuistraat, founded by chefs Iñaki and Mikel López de Viñaspre.

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Museum Villa and Essense Food & Events | Contemporary art meets culinary storytelling

6-10-2025

  • Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & EventsArt you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
  • Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & EventsArt you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
  • Jasper Gronert & Jeroen Robberegt van Essense Food & EventsJasper Gronert & Jeroen Robberegt van Essense Food & Events
  • Museum Villa WesterparkMuseum Villa Westerpark
  • Museum Villa - Lotte van Uittert, Trust van Max SiedentopfMuseum Villa - Lotte van Uittert, Trust van Max Siedentopf

Experiencing art with all your senses: that’s what the new partnership between Museum Villa and Essense Food & Events makes possible. Essense becomes Villa’s permanent partner in high-end hospitality. Together, they create unique experiences where art and gastronomy merge, with culinary storytelling as the guiding thread: “Where every bite tells a story.”

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Pizza Hut debuts Crafted Flatzz

6-10-2025

  • Anderson .Paak earned his PHD in new collab with Pizza Hut celebrating the launch of their Crafted FlatzzAnderson .Paak earned his PHD in new collab with Pizza Hut celebrating the launch of their Crafted Flatzz

Pizza Hut has teamed up with nine-time GRAMMY® Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz™. The partnership combines Pizza Hut’s bold new personal pizzas with .Paak’s playful energy, offering fans a campaign full of flavor and fun. Check out the campaign and the ins and outs about their Crafted Flatzz!

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Trends we spotted | Week 40

3-10-2025

  • The Amsterdam Party ‘Under the Mill’ by Brewery ’t IJThe Amsterdam Party ‘Under the Mill’ by Brewery ’t IJ
  • Niek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nlNiek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nl
  • Bibi van der Velden appointed as in-house jeweler of Rosewood AmsterdamBibi van der Velden appointed as in-house jeweler of Rosewood Amsterdam
  • Six Flags over Texas - Tormenta Rampaging RunSix Flags over Texas - Tormenta Rampaging Run
  • Chuck E Cheese - Halloween celebrationsChuck E Cheese - Halloween celebrations
  • Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025
  • Monopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peelMonopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peel

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
  • Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
  • The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
  • the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
  • In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
  • Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
  • Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
  • What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

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