McDonald’s® USA Racewear Collection in collaboration with 23XI Racing

22-2-2022

With the new NASCAR season, starting on February 27, around the corner, McDonald’s USA drops their  McDonald’s® USA Racewear Collection which is a blend of streetwear and racing to give fans a taste of the winner’s circle. Just like our Dutch brand FEBO merchandise, McDonalds merchandise is always very popular. In the Netherlands you can now order different items in the MyM fanshop. Download the app to see the entire collection.

Just in time for the opening race, McDonald’s and 23XI Racing are revving up the season with a new apparel line of racing merch that fans will speed to get their hands on. The co-branded, limited-edition racewear collection is already available for purchase since February 18 on the 23XI Shop powered by Fanatics.

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Trends we spotted | Week 7

18-2-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

IKEA in the Netherlands is also tackling food waste together with Too Good To Go as are more European countries. And the ‘Tasty by Greggs’ Café opened in a Primark in Birmingham, they will also sell a limited-edition Greggs collection.

With this week links to articles about amongst others: some last Valentine’s Day inspiration from 2022 for 2023, we spotted a wedding chapel on Valentine’s Day at Denny’s in Las Vegas and Topo Chico Hard Seltzer sent your ex a cactus on this day.

August 25 a tribute to the Beatles will be held in the courtyard of the Musée de Montmartre in Paris, their Candlelight Open Air may inspire other museums. And for all Harry Potter fans, you can attend a pop-up dinner in a ‘Hogwarts’-like castle in France!

McDonald’s plans to operate a virtual restaurant online with home delivery, in the Metaverse! And the new Michelin Guide for the UK and Ireland 2022 is out! With a new three Michelin star restaurant – L’Enclume.

Next Gen Foods announced this week that its first product, TiNDLE is now available in a range of iconic restaurants across the East and West Coasts in some of the country’s leading “foodie” cities.

Click on the title if you like to read the full article. Enjoy reading!

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Trends we spotted | Week 6

11-2-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others Plan Bee of restaurant Tante Kee in the Netherlands and a spectacular new fine-dining restaurant in Las Vegas: 20,000 Leagues Under The Sea.

McDonald’s USA celebrates ‘Black History’ with ‘Future 22’, a campaign that focuses on young game changers. And in Australia, KFC is going to test drone delivery in Logan, Queensland, together with drone delivery company ‘Wing’. As they say: KFC puts a Wing on it.

To raise money for the Notre Dame cathedral, a Virtual Reality experience has been created: Eternal Notre Dame. Great immersive experience to do with groups of friends or children in Paris! And in America, a festival dedicated to Hard Seltzers travels around: Seltzerland.

A new wine store, Half Full, in Amsterdam, that prefers quality over quantity and only sells half bottles of wine, champagne and more. And restaurant 3 Fils in Dubai is the first restaurant to be number 1 on the list of ’50 Best Restaurants Middle East and North Africa’.

Bordeaux (France) and Valencia (Spain) are the European capitals of ‘Smart Tourism’ in 2022. And McDonald’s in Japan sell special ‘square burgers‘ wrapped in ‘comic book’ paper.

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Menu Hacks created by fans on the menu at McDonald’s USA

3-2-2022

Hacks this delicious deserve a spot on the menu (at least, for a limited time). From putting a crispy Hash Brown in between their Sausage McMuffin® with Egg, to adding Chicken McNuggets® to their favourite sandwich, McDonald’s fans are always coming up with different ways to make a their McD meal uniquely their own. That’s why, for the first time ever, McDonald’s is spotlighting their creativity by officially debuting four fan-favourite creations on menus across the country for a limited time.

Starting January 31^st, customers can visit their local participating McDonald’s or go on McDonald’s App to order the custom ‘Menu Hacks’ by name and receive all the delicious menu items needed to build them by hand (because that’s half the fun)!

Reading time: 2 minutes

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Trends we spotted | Week 2

17-1-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Flipdish, an online ordering and experience platform, which has had a capital injection. And the nominees for the ‘Foodservice Award 2022’ (Horecava) election have been announced, on March 10 we will know who has won in which category.

A new De Beren delivery restaurant has opened in the center of Katwijk and KFC has opened a new restaurant in the WoenselXL shopping center in Eindhoven.

Albert Heijn is testing its own app ‘Overblijvers’ (remainers) against food waste and the Dutch app, Didiyo, delivers food from Turkish, Surinamese, Polish and Moroccan grocers.

It looks like Americans will soon be able to enjoy “Snoop doggs” hot dogs and more news about Nuro’s new model of “delivery” robotics in America.

The first non-alcoholic beer with vitamin D, the Corona Sunbrew 0.0%, is already available in Canada. And in Dubai in 2023, The floating luxury five-star resort Kempinski Floating Palace will open! With hotel villas that can ‘sail’ elsewhere.

At Taco Bell in America, you can take out a subscription to the Taco Lover’s Pass, for 10 dollars per month, you can get 1 taco every day. And an article about an AI-powered platform to make wine recommendations, Tastry.

And a link to an article about the first speakeasy non-alcoholic cocktail bar in Paris: Drinks&Co by Lyre’s, special! We don’t think we have a completely alcohol-free cocktail bar here in the Netherlands, do we?

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The Market Drayton McDonald’s | The first UK net zero carbon restaurant

20-12-2021

December 10, McDonald’s opened the UK’s first net zero carbon restaurant. The Market Drayton McDonald’s, which will act as a blueprint for future restaurants around the country, has been designed to be net zero emissions standard in both construction and everyday operation – an industry first.

Reading time: 3 minutes

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Trends we spotted | Week 47 

26-11-2021

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others McDonald’s Germany that is testing reusables in 10 restaurants and the platform Foodsteps that helps food businesses monitor their carbon emissions.

‘The most beautiful butcher shop in the world, Victor Churchill’ opened a new butcher shop in Melbourne, check out the great images in this article. And Pizza Hut USA unveils their new, limited edition holiday Hut Shop.

The Savoy in London has unveiled the world’s first champagne forest, great decoration inspiration! And On Giving Tuesday (November 30), KFC will donate $1 for each KFC Chicken Sandwich sold to to Blessings in a Backpack.

 ‘Illegal Chips’ come in flavors like horse meat, Casu Marzu and poison blowfish. And a link to all the winners of McDonald’s anti-littering contest in Finland, with great ideas!

Get your pet in a festive mood at 29 Hilton locations in the UK and Ireland with a three course dog menu. Our office dog would love this menu!  

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Christmas inspiration 2021 | Examples of other restaurants, fast food chains and hotels

23-11-2021

We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our colleague hospitality entrepreneurs all over the world are doing. If you search our website for ‘Christmas’, you will get pages full with examples like glitter gravy, the Christmas afternoon in Hengelo to storytelling by the Rocco Forte hotel chain under the name of #RFWinterTale.

Our last real Christmas publication was ‘Christmas Gestures’ back in 2013, containing examples of ‘golden cutlery’ or ‘golden Japanese sticks’, ‘golden fortune cookies’ but also pizza slices and pizza boxes in the Christmas tree. For our 2021 publication we went to find inspiration for decorating a Christmas tree for in restaurants, fast food chains, bars or hotels at FAAS Est in Leiden. A great shop that sells all kinds of food ornaments. Check out their photos on the front page of this years publication. In ‘Christmas inspiration 2021’ we particularly mention inspiration to celebrate Christmas outdoor, a safe way to have fun with your guests this Holiday Season.

Reading time: Scrolling 4 minutes

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The Mariah Menu at McDonald’s USA

11-11-2021

The twelve days of Christmas – what will McDonald’s US sent to their customers? Each day from Dec.13 through Dec.24, U.S. customers can get a different menu item for free from the Mariah Menu on the McDonald’s app with a $1 minimum purchase.

Another example of marketing with a celebrity, in this case Mariah Carey who takes the Holidays up an octave with 12 Days of McDonald’s® deals. Inspiration for more local deals with celebrities? We only sorry that she doesn’t sing in their commercial! And of course that the Mariah Meal isn’t available in Europe.  

Reading time: 2 minutes

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Trends we spotted | Week 41

12-10-2021

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others, links to articles about the expansion of Paris based restaurant Cala, they use robotica to create fresh pasta dishes. And supermarket Jumbo in the Netherlands designates 200 cash registers for ‘checkout chats’ or as they call them ‘kletskassa’s’.

In their stories Starbucks re-announced their global ‘Starbucks Greener Stores’ commitment and McDonald’s announced that they will accelerate climate actions to reach net zero emissions by 2050. Promising is the affiliation with organizations as the United Nations (McDonald’s) and the SCS Global Services and World Wildlife Fund by Starbucks.

Accor & Ennismore announced a joint venture in which both chains contribute their added value. The joint venture will make Ennismore the largest and fastest growing lifestyle hospitality company.

A great initiative by 3 French companies: the Citroën Skate. Citroën created 3 new service pods with Accor and JCDecaux: Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider.

Grey Poupon, the mustard brand created a limited edition La Moutarde Vin. A viognier wine infused with mustard seeds, would you like to try it?

Reading time: 5 minutes

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