Social Media Bars in Johannesburg
29-5-2010
Johannesburg has 2 exclusive bars where online social media are combined with hospitality. You must be invited online to have access to one of the two locations. At the locations one will find touch screens mounted in the tables, on which one can use the internet. But one can also make contact with another tables.
Social media ice cream vendor
21-5-2010
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
Coca-Cola Happiness Machine
12-5-2010
“Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.
Social Media, hype or fundamental shift
23-4-2010
Radio and television needed 38 and 13 years to reach 50 million users, Internet only needed 4 years.. Facebook had 100 million users in just 9 months. Social media hype or a fundamental shift?
Is Bubbly the new Twitter?
13-3-2010
In India this is allready the newest rage; bubbly. Because many famous Bollywood actors already use this new social network, thousands of new members submit to Bubbly Motion every day. Bubbly is very similar to Twitter, only they use voice messages instead of written.
Twitter can be profitable
11-3-2010
With Twitter you can earn money. Those who do well, often earn much money. With that message and a new book (Twitter with result) Dick Raman tours through USA and The Netherlands. “Companies that do not know what Twitter, Facebook and other social networks already mean, are lost”. According to Raman ‘social networks’ are the way to approach the customers.
Coca Cola focuses on social media
17-2-2010
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
Burger King’s ‘Female Superfan’.
10-2-2010
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Forward a good deed
2-2-2010
Boom Boom printed 26 good deeds on small cards (for example buy a cup of coffee for a stranger). The idea is to pass these cards to friends or strangers. Through the site, people can share their experiences through pictures and videos. The card can also be followed through the site to track how many times the card is forwarded.
Taxi sharing
17-1-2010
Taxi2 is a service free of charge for Virgin Atlantic and other airlines passengers who want to share their taxi from the airport to their home / hotel. An initiative to share costs and preserve the planet. Travelers can register online and submit flight and arrival details. The system ensures that you are linked to a suitable companion to share a taxi.