Montblanc pop-up lobby store


Montblanc stationary is partnering with the St. Regis Washington DC Hotel and Thornwillow Press on a pop-up hotel lobby store for Barack Obama’s upcoming inauguration. Fans of the Montblanc brand assembling in Washington DC for the upcoming inauguration will be able to purchase leather goods, cuff links, timepieces and signature writing instruments in a new pop-up location. Obama fans can also purchase the official medallion set for $7,500. Those on a tighter budget can get an official inauguration souvenir pen for $30. In an added interactive element, visitors to the pop-up store will be encouraged to use Montblanc stationery and pens to write letters to the president that will then be hand-delivered to the White House by the St. Regis Hotel’s team of butlers. We never heard from a pop-up store in a hotel lobby, inspiration for other hotels and shops.

Stolichnaya portraits entrepreneurs


Last weekend the most original hospitality entrepreneurs in The Hague were portrayed through a very special technique. Vodka brand Stolichnaya found the entrepreneurs behind. During the two-day exposition not the portraits only were revealed, but also the process of ‘vertical penplotter’ technique. The portraits can be admire at the locations. ‘The most orginal bar , deserve the most original vodka.’

Pop-up Restaurant ONKRUID


On December 15th, one-off pop-up Restaurant ONKRUID (in English: Weed) will open its doors for vegetarian foodies, somewhere in Amsterdam. The exact location is still a secret. A complete vegetable four course dinner will be served, prepared by caterer DopHert.

The Food Line-up guerrilla campaign Amsterdam


  • Buskruid en Lotte Wouters

The Dam square in Amsterdam is the centre of a guerrilla campaign by foodtrucks on the World Food Day October 16th. From 12.30 to 13.30 o’clock the trucks serve a free lunch to get attention for the lack of food diversity on the streets of the capital. Most of the mobile food stands sell hotdogs or ‘oliebollen’ (deep-fried dough). The Food Line-Up and its initiator Lotte Wouters want to motivate the government to take the New York policy for food trucks as an example. The streets in New York provide a huge diversity of food trucks that are used by all social classes and backgrounds.

Now or never creation BAUT in Amsterdam


Pop-up restaurant bar BAUT opens in the Wibautstraat on Friday the 12th of October. The kitchen of this 900 square meter restaurant is managed by chef Michiel van der Eerde. The doors close on the 31st of December 2014 because of urban renewal plans in the area. This restaurant is the first by the ‘Nu of Nooit’ (Now or never) company. The start-up by Job Keja, Michiel van der Eerde and Dick Leijen is focused on temporary and durable entrepreneurship in empty buildings.

Blown Away classical and electronic music @ warehouse 010


On Saturday the 13th of October the Rotterdam Philharmonic Orchestra, techno producer Secret Cinema and Ted Langenbach join forces during the Advanced Music Fest Blown Away. At about 100 musicians and another 100 performers will combine classical and electonic music in the Rotterdam harbor area during an explosive creative and visually attractive evening.

Special K Tweet Shop


In London consumers found the first Tweet Shop of Special K. When consumers posted a twitter-message about the new snacks of Special K, they received a bag of one of the new tastes.

Bubble Cinema


Last summer the roof terrace of the Netil360 building in Hackney (London) was often a bubbley scene. Asher Charman organized ‘Hottub Cinema’ nights, where people enjoyed cinema and champagne from inflatable hot tubs.

Meatballshop in Belgium, Balls & glory


Tv-Chef Wim Ballieu wants to start a chain of meatballshop. He started a pop-up store in Gent at the Sint-Jacobsnieuwstraat in April. The balls – made from the meat from the butcher shop of his father – are filled with creative fillings such as chervil and pancetta, foie gras and even crab. You can eat in the shop and take-out the balls, they are served with ‘stoemp’ (mashed potatoes) or a salad. The balls are very popular; the pop-up setting is changed to a permanent settlement. Furthermore, a branch in Bruges will be opened and a pop-up version will open in Antwerp. We already wrote about The Meatball Shop (NY) and Monday, meatball day at restaurant ‘De Open Keuken’ in Hilversum.

Muru, the first pop-down restaurant


In September 2012, the world’s first pop-down restaurant will open in a unique mining environment in Tytyri, Lohja. The restaurant is located 80 meters below the ground and during the evening you can go as down as 350 meters underground. The journey to the depths of the Earth is made using KONE’s test laboratory lifts. Chosen as restaurant of the year 2012 in Finland, Muru will bring its unique atmosphere, delicious food and excellent staff to Tytyri for two weeks. Down-to-earth food will be on offer in Muru’s signature style, in the spirit of a “mining canteen”.

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